Shadi Nasiri

408-***-**** ad3wb7@r.postjobfree.com San Francisco, CA LinkedIn.com/in/shadinasiri

Event Management Marketing Operations Process Optimization

Spot Awards Recipient at Exact Sciences & Genomic Health

Innovative event management and marketing professional offering a proven record of success stimulating and accelerating business development growth within the biopharmaceutical/medical industry. Advocate of event management best practices, such as creating feasible event goals and budgets, using appropriate tools to save money and maximize efficiency, delighting attendees with personalized and memorable experiences, and giving sponsors a reason to partner with companies. Brand ambassador clearly articulating product messages at tradeshows such as AUA, SABCS, and CES. Proven capacity to foster collaborative relationships with cross-functional teams to support business objectives.

Core Competencies

Stakeholder Engagement – Customer Support – Conference Management – Conflict Resolution – Networking

Meeting Planning – Vendor Relations – Training & Development – Reporting

Technical Skills: Microsoft Office, Veeva Vault PromoMats, HR Source, SAP PeopleSoft, NetSuite, Conga, CVENT, Zoom, Google Meet

Professional Experience

2023 • Abbott vascular • Santa Clara, CA (Hybrid)

Regulatory Affairs Advertising and Promotions Manager

Managed, organized, and lead team and internal customer meetings. Reviewed and approved all advertising & promotional/non-promotional materials form completeness check, supported team response to audit requests, developed and maintained work instructions, guidelines and how documents related to the A&P procedure. Reviewed and redlined appropriate use of disclaimers, footnotes, anchors sufficiently support claim, etc.

Timely reviewed all advertising & promotional/non-promotional materials to ensure compliance with the terms of approved product registrations, internal policies, and external regulations.

Developed a check list to confirm description and reason for changes are complete and accurate, SME reviewers are accurately identified, and all required steps are taken.

Ensured all advertising & promotional materials are accurate, truthful, and not misleading.

Communicated with various cross-functional departments to be in alignment with the business goals.

2022 • Myovant Sciences • Brisbane, CA (Hybrid)

Marketing Operations Specialist

Focused daily on overseeing the Medical, Legal & Regulatory (MLR) review process while logging into Veeva to check messages, identify what must be routed, and determine what could be routed to reviewers for examination. Assessed and recorded any requests, changes, or edits to promotional materials by the MLR reviewers. Produced metrics utilizing Veeva Vault on coverage, volume, and overall MLR performance.

Consistently met deliverables to maintain optimal productivity.

Improved the professionalism of commercial stakeholders through training on the MLR review process and system.

2021 to 2022 • Pharmacyclics • South San Francisco, CA (Hybrid)

Promotional Material Specialist II

Conducted 2253 OPDP submissions and ran PRC meetings held 2x per week. Organized PRC meetings and logged into Veeva to check messages and complete any initiatives. Completed monthly and quarterly Veeva vault matrix reports. Preserved thorough knowledge of approval process routing grids per SOP and accordingly routed the materials for approvals.

Delivered additional information for various departments regarding Veeva submissions by producing monthly and quarterly reports to different departments instead of one.

Discovered a way to fit additional discussion time in PRC meetings, which led to discussing more prices on the agenda.

2014 to 2021 • Exact Sciences (Genomic Health) • Redwood City, CA

Marketing Events Manager (2019 to 2021)

Displayed strong analytical qualities to plan and execute 20+ high-profile meetings and events with 2.5K attendees. Administered all facets of planning direct and virtual events and meetings, including site selection, vendor negotiation, and event registration (CVENT). Arranged and directed activities with Finance, Legal, and Compliance regarding processing, contracts, and agreements execution. Oversaw pre- and post-event communications to vet, recommend, and optimize efficiencies to enhance opportunities.

Utilized a medley of analytical techniques to locate gaps in the customer engagement process to usher in a system that automated and enhanced the customer request response by 20% using Power Automate and Microsoft Teams.

Saved 20% of the time by improving the overall post-event customer engagement and follow-up process by 35% through an automated polling system.

Senior Training Specialist (2014 to 2019)

Worked with Salesforce to plan and direct 50+ Oncology and Urology training programs such as elevated training (refresher training), master training (bringing in tenured and high-quality salesforce employees), and leadership training (fostering better team camaraderie within Leadership Team). Diplomatically parleyed cost savings with contracted hotels and vendors regarding specific event services. Carefully inspected event invoices for precision and tracked payments to vendors.

Partnered with a 3rd party vendor to establish a Learning Management System (LMS) system, SuccessFactors, for the department, which automated training processes.

Fueled continuous quality improvement by locating a business opportunity and brought in an automated process to save required event registration task time by 40%; the automated process reduced necessary steps from 12 to 4.

Employed LEAN and Six Sigma techniques to spot and address variances pertaining to steps needed to improve customer engagement; produced 60% improvement for 2+ years and saved time by 25%.

Prior Experience

HR Coordinator, PRO UNLIMITED GLOBAL SOLUTIONS

Senior Coordinator, PACIFIC GAS & ELECTRIC COMPANY

Office Manager, SHAFER’S REAL ESTATE

HR Generalist/Employee Services Director, STEWART TITLE OF CALIFORNIA

Education

Master of Human Resource Management • Golden Gate University

Bachelor of Science in Business Administration & Management • San Jose State University

Member • MPI & PCMA

PEER RECOMMENDATION

“Shadi is passionate about event planning as exhibited in her successful performance as a marketing events manager at Exact Sciences. Her expertise and experience in this area are broad and deep. She has managed a variety of meetings and events spanning from sales trainings, advisory boards, national/regional sales meetings and internal commercial meetings to name a few. Her project management skills are strong and thorough down to the smallest detail. She is recognized as a solid team player and committed partner in producing highly successful events for varied audiences including senior corporate leaders, customers, sales leadership/sales representatives and commercial colleagues.”

PEER RECOMMENDATION

“As Vice President of Sales for Genomic Health and Exact Sciences, I had the pleasure of working closely with Ms. Nasiri. Her attention to detail and communication skills are excellent. Projects were always completed on time with accuracy and quality. Ms. Nasiri's professionalism and strong collaboration skills are just two of her strongest skill sets. Teamwork was also consistently practiced by Ms. Nasiri, she willingly pitched in to assist colleagues when needed, often proactively. Ms. Shadi Nasiri would be an asset to any company looking for a professional, loyal, and extremely impactful employee that will make a difference within your organization.”

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