Ignatius Nwoha

MARKETINGMANAGER

(***) 811-***-****

ad3w9i@r.postjobfree.com

linkedin.com/in/nwohaignatius/

EDUCATION

M.SC. CONSUMER PSYCHOLOGY

University of Ibadan, 1990 - 1992

B.A.[Hons] PHILOSOPHY

Obafemi Awolowo University, 1984 - 1988

RELEVANT SKILLS

Digital Prospecting

Microsoft Office Suite

Salesforce

Microsoft Dynamics

Google Ad words

Constant Contact

Product Development

Customer Acquisition

Data Analysis

RESUMESUMMARY

An experienced business development manager with a proven track record of driving sales growth and customer acquisition. Skilled in strategic planning customer relationship management, and market analysis. Successfully increased sales by 30% and customer based by 25% through the effective account management and targeted marketing.

PROFESSIONAL EXPERIENCE

November 2023- Date

Country representative(Nigeria)

Arad Branding Company

Supervised CRS Financial managerial Activities

Trained fresh management staff and facilitated team lead generation efforts.

Handled programming in the advancement of fresh strategic program area for importers.

Extend coordination of prospective activities to Abuja and the North.

August 2021 –July 2023

Marketing Manager

Eleganza Industries Group

Developed new promotional campaign by bundling products together, increasing sales revenue with projected year-on-sales growth.

Negotiated new contracts with vendors this making significant saves to the marketing budget.

Recruited additional 15 new distributors & ensured smooth supplies.

Directed the launch of 2 new products lines & opening of show rooms in Lagos & Abuja.

Attended Lagos International Trade Fair & successfully showcased our latest plastic chair designs.

December 2019 – June 2021

National Sales & Marketing

Reliable Steel & Plastics Nig Ltd.

Managed all corporate marketing functions with total budget, including brand management, product launch, advertising, marketing collateral, and social events

Created product awareness & visibility, design of new packaging that utilized cheaper and environmentally friendly materials.

Established new social media team including content developers, SEO specialists, and media technicians, growing company web presence and global brand awareness.

Expanded customer data by adding three new Distributors from each region, while expanding the cooler line category by introducing stainless variety this impacting our bottom line.

Feb 2017 - Nov 2019

oNational Sales & Marketing Manager

oERISCO Foods NIG.Ltd.

Successfully formed the Road Warrior Team to formulate & implement Go-to-Market plans &

executing them ensuring all Wet & Dry products are found in all Retail outlets in Lagos. Abuja, Kano & Sokoto Markets.

Provided internal and external communications, liaising with both internal and external

stakeholders in implementing the firm's marketing plan.

Exceeded annual target in 2019 by adopting a full marketing & Sales playbook which significantly improved our Go-to-market strategy.

Established strategic & tactical directions & program positioning for Horeca & Institutional

markets.

Established marketing partnerships with Distributors & Modern channels.

Expanded firm’s geographical base to South-East & South-South Nigeria by appointing New

Distributors.

Successfully introduced Erisco Ready to eat Jollof Rice & Chicken spices into Lagos markets

Coordinated Trade Fair & Schools Promotion Activities to create brand awareness &

additional sales.

Added New Distributors in major markets in line with the business strategy.

Setup, update and monitor reporting calendar for Regional Managers & their subordinates,

also Designed and co-ordinated media campaigns, advertising and all kind of PR visibility onprint, online and social media;

Designed and produced media content & Participated in the planning of external and internal

events, conferences and Trade fairs.

Feb 2015 - Jan 2017

Sales & Strategy Manager

Mamba Drinks NIG.Ltd.

Maintain 30% share in strategic markets in Lagos & South West by developing a healthy relationship with Media Agency & other Stakeholders.

Increase market share in the South-East & South-South regions in by adding new Distributors.

Ensure broad aggressive plans for Sales leading to a realistic level of Sales activity &

increase in sales volume;

Successfully won positional advantages in retail markets by focusing on the activities of Sales Executives.

Improved product awareness, visibility & preference through In-Bar activities

* Generated leads through offline & online campaigns [including, ATL, TTL& BTL activities]

Implementing & monitoring Up-country Business Development activities

Feb 2014 - Nov 2016

oRegional Sales & Marketing Manager

oBolous Foods & Beverages NIG. Ltd.(Tomato Fruit Juice & Toiletries)

Ensured profitable growth in sales, revenue through planning, execution and management of

a supportive team; increased territory sales by45%, exceeding quota by 12% in 2014.

Establish full-scale sales operation in Abuja, Kaduna, Kano & Sokoto.

Inducted Sales manager to improve sales revenue in the Northern region.

Executed digital and Social media adverts

Work directly with wholesalers to plan and execute budget in order to maximize ROI of our investment

Analyze Business Performances & Competitive review+ develop corrective actions

Lead the Marketing planning of critical activities for both Above & Below the line.

Feb 2010 - Nov 2013

oMarketing & Development Manager

oMikado Nig, Ltd.(Solar & Communication)

Lead growth in team Sales performance in B2B/B2G.

Help manage Freelancers

Attended B2G events & drove key brand, category or portfolio initiatives that effectively reach and connect with target consumers

Manage the activities of managers & Sales Executives.

Execute strategies to improve lead generation. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.

Feb 2003 - Nov 2009

oArea Business Manager

oCONOIL PLC.

Revived struggling operation from being on the verge of bankruptcy to a turnaround success

story. Revamped pricing strategy, implemented effective promotional strategies, trained a high-

performance sales team and helped boost corporate image.

Tripled annual sales volume within four years, growing sales from 45% in 2008 to 89% in 2010.

Achieved 2010 Star Performance Award for outstanding sales results, representing the first time

the division achieved this recognition.

Led the growth of sales department & established a competitive sales force by offering

aggressive compensation, desirable benefits packages and performance-driven sales-incentive programs.

Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management.

Established packages and performance-driven sales-incentive programs.

Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management.

Consistently achieved a high level of customer satisfaction by exhibiting a positive attitude and building trust, by ensuring commitments are met and expectations are exceeded by offering

ADDITIONAL INFORMATION ABOUT THE COMPANY’S PRODUCTS IN LINE WITH CUSTOMER NEEDS AND PRIORITIES.

Helped increase profits by devising and recommending a variety of promotions and customer

Incentives which significantly increased patronage.

Achieved national and international recognition for design and

Marketing excellence by launching and securing market acceptance of new branding for the business and a range of new

products.

Achieve 75% in Retail network development.

March 1998 - Dec 2002

oSales & Marketing Manager

oDanico W.A. Ltd (Powdered milk & Fruit Juice).

Closed an average of 35% of all leads and achieved between 110% and 120% of projected monthly sales goals during tenure.

Targeted and penetrated a competitive market. Sold thousands of corporate accounts and converted many customers from competitors’ services.

Recognized as a member of The Shining Star Club for routinely exceeding quotas.

Established relationships within a Fortune 500 company and guided sales representatives to close deal generating 50% in recurring annual revenue.

Orchestrated successful promotional campaigns, including a special offer that penetrated.

Market territory by 6% & broadened the reach of the brand.

March 1993 - Dec 1998

oHead, Marketing Team

oWonder Foods Nig. Ltd (Cowbell Milk)

oResponsibilities:

Drive city initiatives in collaboration with other local stakeholders, Cowbell Milk distributors, and staff such as store managers, store activation experts, and trend marketing managers.

Create and develop a consistent brand image across all relevant communication channels.

Build strong relationships with agencies, local media, ambassadors, and influencers.

Support the evaluation of post-campaign initiatives and communicate concept performance.

Attend trade fairs and events.

Recruit distributors in each major market.

Ensure a consistent brand image across all relevant sales and communication points.

March 1993 - Nov, 1993

Marketing Executive

Eastline Co. Nig, Ltd.

Created effective messaging using language, graphics, and marketing collateral.

Developed partnerships with local businesses to secure third-party promotions.

Wrote off-site content such as press releases, guest posts and informational article suggestions, pitches.

Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.

Wrote an average of 5-8 press releases and media advisories each month for event announcements and public relations efforts.

Cultivated and managed relationships with key clients, vendors and community partners.

HOBBIES : Soccer, Reading & Debating

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