Jason Powers

Summary

Knoxville, TN *****

ad3vc4@r.postjobfree.com

+1-865-***-****

Results-driven leader with 26+ years of experience in digital marketing and design. Expertise in web development, graphic design, social media management, and e-commerce, driving growth and engagement for multiple industries. Proven ability to manage projects, lead teams, and deliver impactful results across various marketing channels. Eager to leverage diverse skills and experience to contribute to a company seeking a results-oriented marketing professional. Authorized to work in the US for any employer

Work Experience

E-Commerce Manager

B&B Industries Inc. - Knoxville, TN

2022 to Present

• Increased online sales year-over-year through data-driven analysis and strategic marketing initiatives.

• Streamlined operations by integrating online store with ERP system, reducing fulfillment time.

• Improved customer satisfaction through responsive communication and development of a self-service client portal.

• Designed and deployed targeted email marketing campaigns, increasing click-through rate.

• Grew social media following and increased lead generation through engaging content and targeted advertising.

Software Developer

ORNL / KeyLogic - Oak Ridge, TN

2020 to 2022

• Pioneered the use of Agile methodology within software development teams, streamlining processes and improving collaboration.

• Designed and developed intuitive UI/UX for integrating legacy systems, enhancing accessibility and data flow across the lab.

• Collaborated with subject matter experts to research and identify secure access solutions for legacy systems.

• Documented all Agile team efforts and SME interactions, creating a comprehensive knowledge base for future integrations and reference.

• Effectively managed assets within a customized ServiceNow environment, ensuring optimal resource utilization and project tracking.

Digital Marketing Manager

RNK Distributing - Knoxville, TN

2018 to 2020

• Led a team of social media marketing specialists, growing following and increasing engagement.

• Developed and implemented a mobile app for client order management, resulting in an increase in mobile orders.

• Designed and deployed targeted email marketing campaigns to national distributors and end users, increasing click-through rate and conversion rate.

• Created engaging video content for online and social media advertising, increasing website traffic.

• Oversaw all digital marketing operations, driving an increase in overall website traffic and online sales. Freelance Marketing, Industrial Design, and Web Development Multiple Clients - Florida & Tennessee - Knoxville, TN 2016 to 2018

• Grew client base and established Powers Advertising as a trusted resource for various marketing, design, and development needs.

• Revamped websites for clients, ensuring responsiveness, adherence to standards, and improved user experience.

• Successfully managed multiple Amazon EC2 and LAMP/LEMP server instances for reliable website hosting and performance.

• Produced high-quality videos for diverse platforms, including cable, local television, and online channels, engaging target audiences effectively.

• Designed intuitive UI/UX for web and mobile applications, enhancing user interaction and engagement.

• Created impactful 2D and 3D renderings for real estate projects, visualizing concepts and driving sales.

• Developed and implemented successful PPC and digital marketing campaigns, optimizing client websites and generating leads.

Creative Director & Marketing Leader

Zoom Tan / Hyperion - Naples, FL

2010 to 2016

• Developed and executed omnichannel marketing campaigns across OTT, broadcast TV, websites, microsites, SEO, SEM, PPC, SMS, and email, achieving increases in customer acquisition.

• Managed day-to-day digital operations and strategy, driving growth in website traffic and online sales.

• Spearheaded web and software development, including custom POS systems for 100+ retail locations, optimizing operations and streamlining customer experience.

• Negotiated and managed all RFPs and third-party vendor relationships for hardware, software, and marketing initiatives, ensuring cost-effectiveness and project success.

• Created multiple white label product lines for the health and beauty industry, generating additional revenue.

• Provided technical support and data analysis for online PPC and CPL campaigns, optimizing performance and maximizing ROI.

Web Manager & Digital Marketing Specialist

Shell Point Retirement Community - Fort Myers, FL

2007 to 2010

• Designed and maintained user-friendly internal and external websites specifically tailored for a senior audience, boosting website traffic and resident engagement.

• Conducted resident satisfaction surveys and implemented key findings to enhance user experience on digital platforms.

• Developed and executed targeted email marketing campaigns, fostering resident communication and promoting events.

• Managed social media presence, growing community followings and generating positive resident interactions.

• Produced high-quality 3D animations for the on-site CCTV channel, providing residents with informative and engaging content.

• Created engaging editorial illustrations for monthly resident publications, enhancing communication and building community spirit.

• Generated architectural renderings for facility changes, visualizing improvements and fostering resident buy-in.

Creative Lead & Marketing Director

Dionas Whelchel Properties - Knoxville, TN

2005 to 2007

• Developed and executed comprehensive marketing campaigns for international condo/hotel properties, increasing brand awareness and lead generation.

• Produced engaging in-room videos showcasing property features and services, maximizing guest engagement and conversion.

• Managed media planning and buying for advertising campaigns, securing optimal reach and ROI within budget.

• Created high-quality architectural renderings to visually represent proposed buildings, effectively communicating design vision

• Elevated brand awareness and drove sales for high-end condo/hotel properties in the competitive timeshare market through innovative marketing strategies and creative assets. Web Master & Graphic Designer

CUPA-HR - Knoxville, TN

2003 to 2005

• Designed and produced visuals for the flagship quarterly magazine, reaching members and enhancing professional content.

• Developed and executed targeted email marketing campaigns, increasing open and click-through rate, promoting key events and publications.

• Maintained and optimized a searchable database of HR articles using Ektron CMS, increasing user adoption.

• Curated and enriched content provided by subject matter experts, ensuring accuracy and relevancy for the target audience.

• Developed customized VBScripts to automate tasks and enhance CMS functionality, improving content management efficiency.

• Created visually impactful materials for association meetings and trade shows, contributing to successful member engagement and brand awareness.

• Streamlined digital communications and engagement for a leading professional association, supporting over 60,000 HR professionals in higher education.

Creative & Marketing Director

Cotleur & Hearing Landscape Architects - Jupiter, FL 2001 to 2003

• Developed captivating illustrations and renderings that brought client visions to life, contributing to securing major projects from clients like Pulte, Divosta, D.R. Horton, Centex, Walgreens, and the DOT.

• Spearheaded the design and development of user-friendly public information websites for development projects, ensuring transparency and community engagement.

• Created persuasive illustrative site plans for government approvals, demonstrating project feasibility and securing necessary permits efficiently.

• Seamlessly integrated proposed design elements into existing site photographs, providing realistic visualizations and facilitating client buy-in.

• Established comprehensive branding guidelines for the company, solidifying brand identity and guiding consistent visual communication across all marketing materials.

• Elevated brand visibility and secured approvals for award-winning landscape architecture projects for high-profile clients in Palm Beach County.

Art Director & Project Manager

IPIX - Oak Ridge, TN

1997 to 2001

• Pioneered innovative multimedia solutions as Art Director and Project Manager for IPIX, a groundbreaking tech startup developing virtual reality and imaging technologies, serving clients like Hilton, TicketMaster, Honda, Toyota, Lucasfilm, Paramount, and Warner Brothers.

• Conceptualized and delivered visually engaging content for cutting-edge software, virtual reality applications, and 3D animations, pushing the boundaries of immersive storytelling.

• Spearheaded tech demo projects in collaboration with renowned partners like IBM, showcasing the potential of emerging VR technologies and securing critical buy-in.

• Developed a unique workflow using custom software, photographic manipulation, and 3D animation to create impactful 360 imagery, exceeding client expectations and industry standards.

• Managed project teams and budgets effectively, ensuring timely delivery of high-quality deliverables within client specifications.

• Presented project proposals and demos to high-profile clients, effectively communicating complex technical concepts and securing lucrative partnerships. Education

Bachelor's degree in Visual Communications

Art Institute of Fort Lauderdale - Fort Lauderdale, FL 1994 to 1997

Skills

• Google Analytics

• Digital Marketing

• E-Commerce

• WordPress

• Email Marketing

• HTML5

• Search Engine Optimization (SEO)

• User Experience (UX)

• SEM

• JavaScript

• Web Development

• MySQL

• Media Planning

• User Interface (UI)

• Video Production

• Mac OS

• Adobe Experience Manager

• Project coordination

• Windows

Links

https://jasonbc67.myportfolio.com/work

https://powersadvertising.com/callahan

https://powersadvertising.com/germancreek

https://powersadvertising.com/powers.pdf

https://powersadvertising.com/shellpoint

https://tankchecker.com/

https://www.grahamcorporation.com

https://www.youtube.com/channel/UCgS9QozFwZ9vVcle60si5Cw https://www.youtube.com/watch?v=BTY8Ykc6lD4

https://youtu.be/4936LdX0AiA

https://youtu.be/6kK7zztrEws

https://youtu.be/RcwPR0acQ1A

https://youtu.be/YJiegj0F5LU

https://youtu.be/YOYJhtvBrVw

https://youtu.be/tRxcgUf4wR0

https://zoomtan.com/

Assessments

Technical support — Proficient

November 2021

Performing software, hardware, and network operations Full results: Proficient

Software developer skills — Proficient

April 2023

Designed by engineering managers and real-world employers, this test gives you hard data points to evaluate technical competency

Full results: Proficient

Social media — Proficient

March 2023

Knowledge of social media techniques and analytics interpretation Full results: Proficient

Social media — Proficient

March 2022

Knowledge of popular social media platforms, features, and functions Full results: Proficient

Marketing — Proficient

May 2022

Understanding a target audience and how to best communicate with them Full results: Proficient

Work style: Conscientiousness — Proficient

April 2023

Tendency to be well-organized, rule-abiding, and hard-working Full results: Proficient

Work motivation — Proficient

March 2022

Level of motivation and discipline applied toward work Full results: Proficient

Social media — Proficient

December 2022

Knowledge of popular social media platforms, features, and functions Full results: Proficient

Work style: Reliability — Proficient

August 2021

Tendency to be reliable, dependable, and act with integrity at work Full results: Proficient

Proofreading — Proficient

January 2023

Finding and correcting errors in written texts

Full results: Proficient

Customer focus & orientation — Proficient

February 2023

Responding to customer situations with sensitivity Full results: Proficient

Management & leadership skills: Planning & execution — Proficient June 2023

Planning and managing resources to accomplish organizational goals Full results: Proficient

Marketing — Proficient

November 2022

Understanding a target audience and how to best communicate with them Full results: Proficient

Graphic design — Proficient

December 2021

Using graphic design techniques and producing visual media to communicate concepts Full results: Proficient

Written communication — Proficient

September 2022

Best practices for writing, including grammar, style, clarity, and brevity Full results: Proficient

Graphic design — Proficient

February 2023

Using graphic design techniques and producing visual media to communicate concepts Full results: Proficient

Sales skills — Proficient

October 2022

Influencing and negotiating with customers

Full results: Proficient

Social media — Proficient

August 2022

Knowledge of social media techniques and analytics interpretation Full results: Proficient

Project timeline management — Proficient

November 2022

Prioritizing and allocating time to effectively achieve project deliverables Full results: Proficient

Management & leadership skills: Impact & influence — Proficient February 2023

Choosing the most effective strategy to inspire and influence others to meet business objectives Full results: Proficient

Technical support: Customer situations — Proficient November 2021

Responding to technical support situations with sensitivity Full results: Proficient

Analyzing data — Proficient

May 2020

Interpreting and producing graphs, identifying trends, and drawing justifiable conclusions from data Full results: Proficient

Software developer fit — Proficient

April 2023

Measures the traits that are important for successful software developers Full results: Proficient

Software developer fit — Proficient

July 2020

Measures the traits that are important for successful software developers Full results: Proficient

Social media — Proficient

October 2021

Knowledge of popular social media platforms, features, and functions Full results: Proficient

Attention to detail — Proficient

December 2021

Identifying differences in materials, following instructions, and detecting details among distracting information

Full results: Proficient

Supervisory skills: Motivating & assessing employees — Proficient May 2023

Motivating others to achieve objectives and identifying improvements or corrective actions Full results: Proficient

Learning agility — Proficient

April 2023

Learning and applying new information

Full results: Proficient

Recruiting — Proficient

July 2023

Managing the candidate sourcing and selection process Full results: Proficient

Filing & organization — Proficient

February 2023

Arranging and managing information or materials using a set of rules Full results: Proficient

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.

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