in www.linkedin.com/in/melissarice*/

ad3v78@r.postjobfree.com 818-***-****

MELISSA RICE Marketing & Graphic Design Executive

www.melissar.net

Dear Hiring Manager,

I am writing to express my keen interest in the position at your company. With over 20 years of experience and a dynamic background encompassing both graphic design and marketing, I offer a unique skill set that bridges the gap between creativity and strategy to drive tangible results. My career journey has equipped me with a multifaceted understanding of design and marketing principles across diverse industries. I possess a rare ability to craft compelling visual narratives that not only captivate audiences but also serve as catalysts for increased sales, heightened customer loyalty, and enhanced brand awareness.

I am excited by the prospect of channeling my expertise in social media mastery, email communication excellence, collaborative campaign strategy, astute strategic planning, and especially creative design, to your organization.

Overall, I have a reputation for meeting ambitious organizational goals & objectives under extreme time constraints and highly defined financial limits. As an influential leader who has steered both local and international teams, I excel at synthesizing ideas, producing top-tier creative assets, and weaving visually compelling stories.

I am eager to discuss how my skills and experience align with your needs. Please contact me at 818-***-**** or ad3v78@r.postjobfree.com to schedule a conversation. I look forward to the possibility of joining your team and making a meaningful impact. Sincerely,

Melissa Rice

Santa Monica, CA

4/2022 - 4/2023 Entertaining Older Folks Los Angeles, CA Created and monitored engaging content on Facebook, Twitter, Instagram, and TikTok, specifically tailored to engage senior citizens Optimized post scheduling and cross-platform campaigns using Creator Studio and Canva, leading to a 13% increase in YouTube subscribers Conducted research and shared relevant online articles to spark discussions and feedback among senior citizens

Social Media Manager (Part-time Volunteer)

Santa Monica, CA

www.linkedin.com/

in/melissarice1/

in Experience

MELISSA RICE Marketing graphicgirl27@& Graphic yahoo.com Design 818-Executive 571-5869 www.melissar.net

Communications Manager

Directed comprehensive social media campaigns (FB, IG, Twitter, LinkedIn), email communications, and graphic design for the Temple and related departments, enhancing outreach and garnering new followers Successfully revamped Constant Contact email templates for various communications, leading to an 11% decrease in unsubscribes Collaborated with the communications team on high-impact campaigns for significant events like Purim and Passover, resulting in a 50% boost in pre-sale ticket purchases for Purim

Developed detailed strategic plans for significant holidays, promoting the new senior Rabbis, and catering options, facilitating effective department- wide execution

Designed captivating flyers, updated the WordPress website, event calendar, announcements, and leveraged flyers across social media platforms to increase event participation, with an average attendance growth of 11% Established and managed Sinai Temple's TikTok account, orchestrating a successful Hanukkah campaign with videos for eight nights, each achieving over 1,000 views despite no prior TikTok presence

12/2022 - 8/2023 Sinai Temple Los Angeles, CA

Adobe Creative Suite

Microsoft Word, Excel,

PowerPoint and Outlook

Constant Contact

WordPress

Canva Pro

Microsoft Teams

Email Marketing

Digital photography

Logo & Identity

Coordination/Direction

of Photo Shoots

Branding

Marketing Collateral

Development

Copywriting/Editing

Strategic Planning

Budgeting

Market Research/Analysis

Organizational Leadership

Event Organization and

Representation

Social Media Design and

Posting: Facebook, Twitter,

Instagram & TikTok

Niche: CicReports, CoStar,

LoopNet and Crexi

EXPERTISE

California State University,

Northridge

Graphic Design Major

EDUCATION

Bachelors in Art

Revamped brand identity for consistent property marketing materials Led creative marketing initiatives, resulting in 20-30 new clients annually Implemented Crexi.com, boosting inquiries by 30%

Conducted extensive photo retouching, copywriting, and design, facilitating quick offer generation and garnering positive client feedback Managed property listings on industry website, and WordPress, executed targeted email marketing via Huddi

Managed office operations, staff, IT support, and HR tasks, including property credit checks, ensuring efficiency and software proficiency Director of Marketing and Operations

3/2016 - 2/2022: PAR Commercial Brokerage Santa Monica, CA 1/2013 - 3/2016: Super Bell Jewelry Los Angeles, CA Rapidly advanced to lead the Graphics & Marketing Department, driving digital marketing initiatives for brand recognition and visibility

Contributed to strategic planning discussions with CEO and senior executives, aiding in new product development and company growth

Collaborated on development of the 'trade network' program for independent retailers from inception Revamped website design, product logos, trade publications, ads, written communications, and dynamic PowerPoint presentations

Enhanced partner/vendor relationships, resulting in a 30% sales increase while collaborating with the Hong Kong office

Conceived branding identity, managed photoshoots and storytelling for new products, authored SEO- optimized blog content

Trained the sales team on new products and programs, actively participating in product development meetings and data analytics tracking

Cultivated 400 organic Twitter followers in under two months, while maintaining relationship management Conducted research on industry trends and alternative metals, contributing to the innovation of the "quantum" sapphire tungsten rings product line

Represented the company at nationwide trade shows and engaged in one-on-one interactions with top customers alongside the CEO

Senior Marketing Manager

Partnered with the Transformations CEO to generate new concepts and strategic marketing (logos, PowerPoint Presentations, corporate identity, packaging, branding) across product lines to enhance visibility and identity. Directed photoshoots. Authored copy/proofreading of company information to resonate with the target client base

1/2010 - 8/2014: Transformations Santa Monica, CA Freelance Graphic Designer Regional Marketing Director

Orchestrated an impactful marketing strategy that united nine franchised offices into a cohesive, high-end real estate entity

Engineered a revolutionary ad layout for Caravan Express ads, resulting in a substantial profit increase from

$800 to $1,050 per week. Reallocated ad space with a more cost-effective approach, generating significant additional revenue

Designed and executed the weekly Caravan Spread in the MLS Magazine, spotlighting properties valued at over

$1 million to position the company as luxury real estate experts. Skillfully managed the weekend LA Times spread, ensuring accurate processing of agent requests Spearheaded Constant Contact email campaigns with a track record of success, effectively recruiting agents, and disseminating announcements for open houses and new property listings 5/2010 - 9/2011: Keller Williams Realty Beverly Hills, CA Conceptualized and executed promotional materials, enhanced public awareness of Charlie Lapson’s fashion designs. Facilitated celebrity photo retouching and supported product photo shoots and showroom layout 5/2007 - 12/2010: Charlie Lapson Group Santa Monica, CA Freelance Art Director MELISSA RICE Marketing graphicgirl27@& Graphic yahoo.com Design 818-Executive 571-5869 www.melissar.net ad3v78@r.postjobfree.com 818-***-**** MELISSA RICE Marketing & Graphic Design Executive

www.melissar.net

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