DIANA TYLER

860-***-**** ad3v05@r.postjobfree.com Laguna Beach, CA 92651 LinkedIn

Steers aggressive business growth & brand awareness by executing winning digital marketing strategies; establishes digital footprint. Strategic Digital Marketing Oversight Growth Strategy Development Marketing Roadmap Development Digital Footprint

● Marketing Process Automation: Streamlined the Search Engine Marketing (SEM) process, improving sales call quality thereby increasing the customer base, at AMB by automating the process through dashboard development in collaboration with an external agency partner, Velocity.

● Strategic New Marketing Development: Prevented losses during COVID-19 and opened full house post-pandemic at The Stockton Symphony Association by developing a digital presence to connect with the audience online through video programs; collaborated with award-winning videographers and production team for video creation.

● Value-Generating Marketing Strategy: Generated $48K in revenue for a client, doubling the YOY sales, at Gannett/Gatehouse Media by developing strategic product placement techniques and interactive promotional digital displays; leveraged strong relationship with vendors.

Client Adoption Optimization

Demand Generation Initiative Design

Multi-Channel Initiative Management

Brand Outreach Plan Development

Digital Marketing Solutions

Campaign Goal Setting &

Achievement

KPI Performance Oversight

Market Opportunity Analysis

Cross-Disciplinary Collaboration

CAREER SUMMARY & SUCCESSES

Director of Marketing

Akua Mind Body

Newport Beach, CA 07/2022 – 01/2023

Oversees the marketing operations spanning over 16 locations, including managing Search Engine Marketing (SEM), Google My Business

(GMB), and social media marketing, such as Facebook, Instagram, and TikTok. Manages marketing collateral for the field team. Superintends a team of 7 people, including a graphic designer, a webmaster, a video editor, a social media manager, administration personnel, reports personnel, and a marketing manager.

● Gained 3K followers in 6 months by identifying a new market on TikTok by conducting an in-depth market analysis and analyzing the demographic segment visiting the websites; conducts weekly TikTok live with celebrity speakers.

● Improved transparency between the executive management and the marketing department thereby improving key metrics accountability by educating them on the marketing process and displaying the metrics on a dashboard through Google Analytics.

● Enhanced data visualization, facilitating the executive decision-making and monitoring by streamlining the communication process and extending real-time data and reports through dashboard development.

● Created an automated ordering feature in the dashboard for field specialists to order marketing material, such as flyers, landing pages, business cards, and brochures to secure clients; minimized wastage by reusing already created material.

● Improved the functional efficiency by revamping and facelifting the website through updating SEO, changing the color pallet, and improving the verbiage.

● Hired an influencer with a huge social media following with the strategy to grow the company’s social media base and target the younger market segment. Retrained an employee for graphic designing operations in the marketing department. Director of Marketing

The Stockton Symphony Association

Stockton, CA 01/2020 – 06/2022

Gained 3K+ online followers by spearheading the seamless marketing operations on a contractual basis, establishing the digital footprint from the ground up, and developing a social media campaign. Ensured student access to educational programs from home by developing an online program.

● Maintained audience’s interest, thereby staying relevant through the establishment of paid online programs by premiering the produced videos, sending dinners to the audience with tickets, and arranging celebrity live speeches. Regional Director of Digital Marketing

Gannett/Gatehouse Media

Stockton, CA 10/2018 – 01/2020

Led revenue generation by spearheading digital marketing operations, including SEM, SEO, and digital display management while managing multiple sales teams spanning various geographical locations.

● Improved the marketing campaign execution efficiency and reduced errors by streamlining the communication process and establishing a collaborative team effort; eliminated the information transfer through a long communication channel. Digital Marketing Director

YP-DEX Marketing Solutions

Roseville, CA 02/2016 – 05/2018

Generated revenue of $100K in a year, securing 20 new accounts by singlehandedly developing and executing creative marketing campaigns, advertisements, graphics, and video layouts. Digital Sales Manager, New Haven Register

New Haven, CT 12/2014 – 12/2015

Trained 200+ customers on SEO, SEM, digital display, and social and email marketing as an SME in digital marketing. Improved employee productivity by 20% by training the sales staff on digital marketing techniques, such as Google Analytics and AdWords. Senior Account Manager (Digital Marketing SME)

Hartford Courant

Hartford, CT 07/2011 – 12/2014

Extended digital marketing expertise for successful execution of marketing campaigns for clients, such as New England Volvo, AT&T, T-Mobile, Farmington River Tubing, Mill on The River Restaurant Group, and the Max Restaurant Group. Senior Account Manager (Digital Marketing SME)

Barkley Advertising 07/2010 – 07/2011

Achieved strategic expansion goals by acting as a liaison between the company and franchisee to enable the launch of new operations. Rolled out annual marketing plans for national and local campaigns. Planned marketing collateral for various locations, such as print, digital, web outreach, and email marketing.

Vice President of Marketing

Tossed

Ft. Lauderdale, Florida 12/2007 – 12/2009

Doubled the market expansion goals in 2 years by spearheading the rebranding initiative while overseeing the media and graphics agency; managed all the marketing operations.

Field Marketing Manager

Panera Bread

St. Louis, MO 07/2005 – 12/2007

Managed the field marketing team while planning meetings to roll out marketing plans. Facilitated training for Lead with Purpose and other corporate leadership programs for the marketing and field team. Acted as a lead presenter at the annual franchise gathering to share successful industry best practices.

Other Roles: Field Marketing Manager, Baja Fresh/Wendy’s Corporation (06/2003 – 06/2005) PROFESSIONAL DEVELOPMENT

Bachelor of Science in Journalism & Advertising, University of Kansas - 1987 Technical Skills: Google Analytics, Google AdWords, Google Fundamentals, Google Digital Sales, Microsoft Advertising/Bing Ads, Mixpanel Analytics, email marketing, and automation, including Mailchimp, Constant Contact, and Eloqua Diana Tyler Resume Page 02 860-***-**** ad3v05@r.postjobfree.com LinkedIn

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