L I S A P E N H A

Port Washington, NY ad3uz3@r.postjobfree.com linkedin.com/lisapenha lisapenha.wixsite.com/mysite Professional Summary

Event Marketing professional with expertise in developing impactful branded events, activations, trade show promotions & communications campaigns that elevate brands and foster strong client relationships. Proven track record delivering measurable results in the fast-paced entertainment & streaming industry, where timelines are tight, and innovation is paramount due to the competitive marketplace. Skills

Creative Thinking and Ideation • Cross-Functional Collaboration • Project Management • Event Planning Press Mailings • Trade Show Booths & Promotions • Hospitality • Marketing & Branding • Budget Management Vendor & Agency Management • Client Relations • Internal and External Communications AMC Networks Distribution New York, NY

Director, Brand Experience, Events & Promotions 2012–March 2023 Served as an in-house agency that provided 360-degree event management for the AMC Networks Distribution Sales & Partner Marketing teams. Role included ownership of all industry events & trade shows, sponsorship opportunities, client hospitality, premiere screening events, and client activations.

• Partnered with senior leadership to strategically develop events, VIP mailings, and hospitality opportunities that generated client engagement and promoted brand awareness for AMCN’s portfolio of brands.

• Generated creative ideas by working cross-functionally with internal marketing, press and social teams to promote programming among key editorial and VIP client contacts.

• Lead and managed all event production details including trade show booth design, venue selection, invitation design, copywriting, guest list strategy, RSVP tracking, catering, a/v needs, and run of show.

• Developed marketing assets, promotional merchandise, and interactive promotions that delivered effective articulation of AMCN’s wide range of brands.

• Modernized the Sales and Partner Marketing client database to track communication and engagement.

• Worked closely with external vendors and agencies to build events within assigned timelines and budgets.

• Managed the annual event budget by providing timely & accurate forecasting. AMC Networks- IFC & IFC Films New York, NY

Vice President, Event Marketing & Promotions 2004- 2007 Lead a team of 4 that developed and executed all event-based initiatives for the IFC Television and IFC Films brands. Responsibilities included leading:

• Event sponsorship & branded activations at film festivals and industry events

• Trade show booth promotions

• Premiere screening events

• PR Events & Screenings

• Budget management and forecasting

AMC Networks – Bravo & IFC New York, NY

Director, Event Marketing 1999-2004

Developed all Event Marketing initiatives for Bravo's National Ad Sales division and the AMCN Affiliate Sales Team. Responsibilities included:

• Annual Upfront presentation events ranging in size from small dinners to large scale productions

• VIP client entertainment/trips to industry events and film festivals

• Trade show campaigns & execution

• VIP mailing campaigns through branded merchandise EDUCATION BBA: Marketing Dowling College - Oakdale, NY PROFICIENCIES Microsoft Office Airtable Outlook CERTIFICATES Prompt Engineering with Chat GPT Coursera