KARUPPAIAH RAMAIAH

ad3u7f@r.postjobfree.com 510-***-**** & 510-***-****

Summary of Skills:

Expertise in Digital Analytics Architect, Adobe AEP, XDM Schema, Adobe AEP Web/Mobile SDK,Adobe Real Time Customer Data Platform (CDP), Adobe Customer Journey Analytics (CJA), Adobe Journey Optimization (AJO), Adobe Analytics Web, Mobile Native App SDK (Android / IOS), GA4/GA3(Google Analytics), Adobe Campaign, Adobe Audience Manager, Adobe Test & Target and GA4/GA3(Google Analytics). Tealium IQ, Ensighten Manage UI, Adobe Launch (Data Collection) Tag Management tools.

Proficient in Object Oriented Programming Concepts, Data Structure and Programming languages.

Proficient in Web Technologies like JavaScript, Advanced JavaScript, HTML5, CSS, RESTful API, React JS, Node JS, MySQL, Python, JSON and AJAX.

Excellent understanding of website, Responsive design, Single Page Application, Data base and web server architecture.

Data Collection, Standardization, Data enrichment, and Data Activation to vendor tools in real-time using a combination of Client and Server-side technologies.

Create Unified profiles, identity resolution, data governance, adhering to data privacy regulations (GDPR, CCPA)

Reporting & Insight Experience: Adobe Workspace, Data warehouse, Data feed, Adobe Report Builder, Excel, Tableau

Delivering end-to-end analytics solutions to improve omnichannel experiences for the Clients.

Building insightful omnichannel customer journey analytics reports

Award/Recognition(s):

Bronze Shield Award - June 2022 (U.S. Bank)

Bronze Shield Award - August 2023 (U.S. Bank)

First Time Lead - July 2015 (Cognizant)

Innovation Expo - 2nd Runner-up -Emerging Technology - Nov-14 (Cognizant)

Associate of the Quarter - Jul-2014 (Cognizant)

Above and Beyond Award - Aug-2013 (Cognizant)

Associate of the Quarter - Jul-2013 (Cognizant)

Marvelous Mentor - May-2013 (Cognizant)

Best Client Appreciation - Jan-2013 (Cognizant)

Spot Award - Jun-2012 (Cognizant)

Certification:

AZ-900: Azure Fundamentals

AI-900: Azure Artificial Intelligent

DP-900: Azure Data Fundamentals.

Ensighten

Tealium IQ Basic & Advanced (Tag Management)

Adobe Analytics developer Professional [Expired]

JavaScript-HTML-CSS

Google Analytics

Innovation in Digital Analytics:

Publisher Listener Framework to Automate Tagging.

Automation Testing for Mobile Native / Desktop. (IOS & Android)

Event Trigger & Event Listener Logic in Apply Platform

Tag Automation - API Architecture (Used in Tagztack) – Using React JS

Shield Component Tracking.

Server-Side Tagging Architecture (Future Tagging)

Core Data Layer Setup in all Customer Platform.

Company Name : U.S. Bank

Software Engineer- AVP: Hands on Digital Analytics Implementation Lead: March 2022 – Present

Role & Responsibility:

Adobe Tools: Adobe AEP, Adobe launch Web/Mobile SDK, Adobe Mobile Native SDK (ISO/Android), Adobe AEP XDM Schema, Adobe AEP Real Time CDP, Adobe CJA, Adobe Analytics, Adobe Target, Adobe Audience Manager & Tealium IQ.

Analytics Implementation:

Responsible for implementing Adobe Analytics on various digital properties such as websites, Mobile apps, and other digital platforms. This includes configuring tracking codes, defining data layer, and ensuring accurate data collection according to best practices and industry standards using the Tag Management Systems. Troubleshoots tracking issues and provides technical support to resolve implementation challenges.

Providing strategic guidance and advisory services to management on Adobe Analytics implementation and optimization.

Responsibility for designs and architect analytics solution using Adobe Analytics suite to meet business objectives.

Defines tracking strategies, data structure, and attribution models to capture relevant metrics.

Develops data integration.

Provides thought leadership and best practices guidance for maximizing the value of Adobe Analytics within the organization.

Solution Design: Responsible for Designing Analytic solution that meet the business requirements of the organization. This involves understanding the business goals, defining key performance indicators (KPI), and architecting the analytics implementation to track and measure the metrics effectively.

Data Governance and Quality: Responsibility to Ensuring the integrity, accuracy, and quality of the analytics data. I establish data governance policies, conducts data audits, and implement data validation process to maintain data quality standards.

Customization and Advanced Analytics: Adobe Analytics Offers a range of customization options and advanced analytics features. I leverages these capabilities to implement custom reports, segments, and attribution models tailored to the specific needs of the organization. They may also utilize Dara science.

Performance Optimization: Continuously Monitor and optimize the performance of the analytics implementation to ensure timely and accurate reporting. This includes optimizing data collection, reducing latency, and improving report loading times.

Documentation and Training: Documenting the analytics implementation, data schema, and business rules is essential for knowledge sharing and onboarding new team members. I provide training to stakeholders and end-users to help them effectively utilize Abobe Analytics for decision making.

Stay updated with Industry Trends: As we all knew, the digital analytics landscape is constantly evolving, with new technologies and best practices emerging regularly & I stays informed about the latest trends, updates, and innovations in the field of web analytics and digital marketing to ensure that the analytics solution remains relevant and efficient.

Company Name: KForce

Digital Analytics Implementation Lead: Sep 2020 – March 2022

Client: U.S. Bank – Served as a Implementation Developer & Lead in Digital Analytics.

Company Name: Cognizant Technology Solutions

Manager - Analytics: March 2012 – August 2020

Client: Capital One and U.S. Bank – Served as a Implementation Developer & Lead in Digital Analytics.

Company Name: Sify Technology Limited

Assistant Manager – Software Development: June 2008 – March 2012

Defines web site objectives by analyzing user requirements; envisioning system features and functionality. Managed Dynamic Desktop and Mobile Web and Mobile Development

Designs and develops user interfaces to Internet/intranet applications by setting expectations and features priorities throughout development life cycle; determining design methodologies and tool sets; completing programming using languages and software products; designing and conducting tests.

Co-ordinate with the internal stakeholders from gathering requirements, creating an implementation plan, development. Participating in requirement analysis, design, coding, testing, implementation and documentation.

Recommends system solutions by comparing advantages and disadvantages of custom development and purchase alternatives.

Completes applications development by coordinating requirements, schedules, and activities; contributing to team meetings; troubleshooting development and production problems across multiple environments and operating platforms.

Supports users by developing documentation and assistance tools.

Updates job knowledge by researching new internet/intranet technologies and software products; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Supports and develops web application developers by providing advice, coaching and educational opportunities.

Education:

MCA: MASTER OF COMPUTER APPLICATION (MASTER’S IN COMPUTER SCIENCE)

Current Location:

Celina, Texas

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