Edited sponsored content for marketing and subscriber engagement initiatives

Produced 30+ interactive sponsored content article layouts Wrote 50+ B2B traffic drivers for Boston Globe homepage Pitched immersive content for digital and print campaigns Developed sponsored content copy for Instagram & LinkedIn Created Instagram designs and copy for social first initiatives KAELA ANDERSON

WORK EXPERIENCE

REEBOK

Brand Marketing Designer, Internal Creative Agency Jun 2021 to Aug 2021 Developed 10+ pitch decks for global sneaker campaigns, collaborating with both the design and creative marketing team Conducted art and design research for Nano X2, and Basketball global sneaker campaigns Sourced and pitched talent to the global marketing team for the Nano X2 campaign Created design concepts for the 2022 lookbook

THE BOSTON GLOBE

Copywriter + Digital Designer, Advertising Creative Services Jan 2020 to May 2021 THE FADER

Digital Marketing & Ad Operations Coordinator, Marketing Jan 2018 to Aug 2018 Created 20+ display media campaign proposals for digital portions of integrated marketing campaigns for Bacardi, Spotify, Calvin Klein, SXSW + more

Tracked and collected data across media platforms during and after campaign launches Built out 20+ wrap decks for clients following each campaign launch Presented in-house data to marketing team to develop digital strategies Collaborated with the editorial team to develop social first messaging for campaign releases and event promotion ad3u1y@r.postjobfree.com

917-***-****

LinkedIn

Portfolio

EDUCATION

BACHELOR OF ARTS

IN MY ROTATION

The Creative Act: A Way of Being by Rick Rubin

Making a deck of cards

Embroidering

16 Carriages by Beyonce

True Detective

Half marathon training

STRENGTHS

McGill University, The N.U.i.n Program

Northeastern University, Journalism & Interaction Design SKILLS

Adobe Creative Suite

Figma

Deck Building

Brand Design (OOH Print & Ecom)

Copywriting + Copy Editing

On-set Art Direction

Concepting & Creative Strategy

Creative Marketing & Strategy

UX + UI Design Thinking

Communication

Time Management

Collaborative

Detail Oriented

Conceptual

PUMA

Brand Marketing Designer, Internal Creative Agency Jul 2022 - Jul 2023 Developed 10+ creative concepts, translating from brand awareness to conversion of the consumer journey Reported directly to the Creative Director to align on brand strategy and overall vision of campaign concepts, creative guidelines, and decks

Collaborated with internal creative teams, external partners, and key stakeholders to ensure that effective and creative storytelling is being executed

Directed 10+ multimedia shoots on site (both in studio & on-location) collaborating with photographers, videographers, stylists and producers

Worked through post-production, providing feedback for image selection & retouching before designing for out-of-home and digital briefs

Collaborated with the brand strategy team to develop creative direction for 8 global campaigns across business units FREELANCE

Art Director, Billboard Music Sept - Oct 2023

Created a branded content/partnership concept for Billboard Music x Delta Airlines highlighting Billboard’s Columbian artist Manuel Turizo. Worked directly with Billboard’s production team & DP ensure the creative aligned with both brands

& artists vision

Art Director, PUMA Oct 2023 & Jan 2024

Created concepts for a PUMA x Squishmallows brand partnership. Lead pre-pro meetings with client, producers, photo & video team, and set designers to ensure creative vision while keeping both brand guides in mind. Provided on-set creative direction to photo, video & styling teams.

On-set Art Director for an e-commerce, product only campaign for Rack Room. Worked directly with the DP to create set- design concepts, attended shoot to ensure art direction & shot-list expectations were met Graphic Designer, STAT News Oct 2023 - Jan 2024

Worked directly with the Director of Design Strategy to execute a brand refresh for the STAT News hero logo. Worked through three rounds of design iterations to execute a modern & sophisticated design concepts using photoshop, illustrator & figma

Worked directly with the Director of Design Strategy to concept and design a new logo for an upcoming (2024) biotech newsletter for STAT+ readers using photoshop, illustrator & figma

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