UX Product Owner

Qualifications Profile

Highly analytical, solutions-focused, and innovative professional, with a strong background and proven track record in steering complex design and application development initiatives, blending strategic vision with proven expertise in user experience design, information architecture, user experience, as well as user testing and integration within the Fortune 100 companies.

Equipped with subject matter expertise in product roadmaps, business case writing and proven success in leveraging user stories to streamline processes, automate workflows, and enhance overall business efficiency. Adept at transforming business cases into usable and efficient user stories for IT, development, design, and marketing teams. Effective at facilitating cross-functional collaboration among IT teams, development, design, and marketing by providing clear and well-defined product road maps, business cases and user stories while maintaining the backlog.

Areas of Expertise

Product Ownership Product Management Software Design Design Management UX Management and Direction Strategic Planning and Decision Making Budget and Cost Optimization Agile Training and Mentoring Data Science Dashboard and Portal UX Development Big Data Analytics Mobile E-commerce CRM Integrations CMS Integrations

Professional Experience

Databank, Dallas, TX, USA

Senior Product Owner May 2023–Present

Efficiently manage the necessary resources, orchestration software, as well as resellers, hardware costs, and agreements with Dell, MetalSoft, and SHI a Dell installation vendor.

Develop in-depth strategic outlines of business processes including pricing and costing to support the implementation of the first BMaaS roll out.

Prepare and maintain product (Wiki) documentation and process flowcharts/diagrams of product business rules, history, intentions, realized return on investment, and sales data sheets, while facilitating training on MetalSoft for IT and call center admins.

Chair cross-functional meetings with stakeholders and management, communicating status updates on project roadmap activities.

Formulate and execute a strategic end-to-end roadmap of activities and service definitions to launch BMaaS.

Serve as a key liaison with vendors, stakeholders, and C-Level executives to measure the scale and costs associated with the product release in accordance with strategic goals.

Key Highlights:

Exemplified industry expertise in executing competitive analysis of other companies offering Bare Metal as a Service (BMaaS); evaluating their delivery methods, pricing, and offerings as well as their orchestration software selection capabilities; and recommending MetalSoft as Orchestration software solution.

Displayed competency in driving the company’s product vision by selling BareMetal as a Service (BMaaS) at a Data Center level to Fortune 500 customers, resulting in increased revenue and market share.

Optimized internal activities associated with product roadmap delivery to guarantee the achievement of all product management goals within the allotted timeframe budget throughout the product life cycle.

Flexential, Dallas, TX, USA

Senior Portal Product Owner, Remote Apr 2021–Feb 2023

Administered and maintained an innovative SaaS Customer Xperience platform, providing IT administrators with a comprehensive visual representation of their infrastructure, including power levels, bandwidth utilization, Baas, and DRaaS, and their cloud and colocation environment’s utilization, health and status.

Built capacity for viewing a myriad of disparate applications through APIs, DB Calls, microservices, to display information utilized by IT admins about their colocation environment and other flexential services like cross connects, metro connects and more.

Handled negotiation with vendors, stakeholders, development, C-Level, and BOD in identifying build vs. buy, scale, and costs of planned individual portal product improvements making a single pane of glass possible.

Designed a component UI library to guide the developers in aligning all the components, page layouts, icons, and buttons on each page.

Formulated and managed the overall visual design aesthetics, strategic user research, and product backlog for the DevOps and IT Infrastructure teams.

Arranged high-level and detailed business cases, presenting to the board of directors for approval and funding for program success, setting goals, KPIs and cross-functional alignment.

Key Highlights:

Created a five-year strategic roadmap including importing the legacy systems' customer base, along with customer journey mapping using user-centric methodologies and interpreted analytics to be implemented.

Spearheaded overall UI/UX design initiatives based on user-centered feedback and user group feedback and analysis enabling a seamless user experience.

Instituted bandwidth visualizations to closely track charges for nine types of bandwidth utilization with various "commit" rates which increased revenue accuracy.

Provided technical support to Flexential's clients in improving insight into Hybrid IT infrastructure performance by exceeding bandwidth "committed rates", resulting in increased customer satisfaction.

CBRE, Dallas, TX, USA

Portal Product Owner, Remote Jul 2020–Nov 2020

Collaborated with the Service Insights Team to optimize an unwieldy facilities management platform and all associated peripheral applications.

Partnered with the Executive Team, focus groups, and other product owners to identify crucial modules that served as the foundation of the application, streamlining the application using UX / UCD practices.

Spearheaded roadmap planning sessions to provide status to C-level, as well as DevOps, Infrastructure, and Marketing teams for change management.

Oversaw the backlog and incremental improvements in SDLC for the facilities management application.

Maintained interaction with offshore resources to analyze and approve results before software release.

Created software release notes and updates for all go-to-market product launch increments.

Key Highlights:

Served as a driving force in restructuring applications through user-centered design (UCD) methodologies.

Demonstrated adeptness in redesigning efforts to produce a marketable SaaS solution for facilities management to external users which increased market share and revenue.

Successfully optimized an underperforming facilities management platform and associated peripheral applications in collaboration with the Service Insights Team, employing user-centered design (UCD) methodologies.

American First Finance, Dallas, TX, USA

Director of UX and Digital Media with SEO Jul 2016–Nov 2018

Displayed competency in designing, prototyping, and testing wireframes and workflows utilizing Axure RP for a mobile payment portal, corporate web, and dealer portal.

Developed branding and marketing tactics for expansion of audience and industry reach through SEO and other marketing strategies by executing GAP analysis on dealer portal for alignment to newly targeted industries.

Presided over coaching of a cross-functional team comprising IA, BA, QA, software design, and development professionals, ensuring team efforts aligned with AGILE, Scrum, SAFe, and SDLC methodologies.

Offered counsel to C-suite executives on the selection of optimal software products for CRN, marketing, branding, analytics, and audience growth.

Revised code reviews and communicated front-end UI development/overview to ensure modules were reusable, maintainable, and aligned with industry best practices.

Formulated front-end user interfaces based on the needs of the end-users while conducting periodic reviews for any necessary updates across all interfaces.

Key Highlights:

Enhanced customer experience in coordination with the Data Science Team, utilizing Analytics, Data Science, and SQL Queries.

Drove efforts in incorporating UX into the Agile process and managed all go-to-market activities including marketing initiatives with the marketing PIM system use.

Made a major contribution to the implementation of numerous initiatives for the development and enhancement of the corporate website in conjunction with C-suite in roadmap development (SDLC)

Restructured the corporate website which boosted revenue by 40% through online applications from vendors and improved customer sign-ups and financing options.

Avanade, Dallas, TX, USA

Lead UX Team Manager, South Central USA, Remote May 2016–May 2017

Developed software systems and frameworks to acquire information and aid users to better understand the provided solutions or services.

Served as the interim CXO in charge of overseeing the customer experience design and release strategy.

Assisted with Rockwell Automation project scope and requirement gathering for the first waves of minimum viable experience (MVE) of customer experience changes.

Acted as a product owner for Pfizer (Accenture), assessing the needs of the target users and how they perform tasks to design an optimized user experience.

Directed a team of developers and offshore designers, and trained an intern on the SharePoint Application

Key Highlights:

Evaluated and resolved internal user needs in line with the business, brand, and technical goals and needs.

Displayed strong experience in executing scope decisions around several digital initiatives including authenticated customer experience (portal), repair eCommerce, subscription management, and sign-on/registration initiatives.

Played a key role in presenting how to best handle community sites with SharePoint Designer and assisted with the implementation of some email forms in Pega.

Led offshore cross-functional UX Design Team with a computer science team of 20 and facilitated training and mentoring to a new information architect intern.

Liquidity Services, Frisco, TX, USA

Senior UX Manager Feb 2016–Apr 2016

Effectively trained user experience and front-end designers on how to adjust to the recently introduced Agile/scrum methodologies.

Worked closely with cross-functional teams to formulate user-centric solutions that improved the overall user experience.

Key Highlight:

Identified and resolved shortcomings in the development process, leading to successful project completion and meeting all deadlines valued at a $25M project.

Liquidity Services, Deerfield, IL, USA

Digital Data Strategy Manager and Senior UX Product Manager Jan 2012–Jan 2016

Spearheaded efforts to increase user experience within a variety of homegrown, CMS, and foundation applications for a software for sales (SaaS) startup now worth 180 million with three teams from 30 to 50 people.

Administered the foundation application for updates in collaboration with the management teams.

Supervised the developers in executing necessary modifications to the code library throughout the project's release.

Oversaw the development of digital data strategy and partnered with sales (SalesForce CRM integrations) and product managers to formulate the initial discovery materials, site maps, wireframes, and workflows for dashboards and data intelligence using Axure RP

Conceptualized a new digital strategy for the promotion of Market6's SaaS product brands.

Keenly evaluated the data and organized user applications ranging from supermarket managers to vendors, including Hershey's, Coke, Frito Lay, Land of Lakes, and P&G companies.

Earlier Career

Click Here, Dallas, TX, USA

UX Designer

Timberhorn Ettain Group, Dallas, TX, USA

UX SME – Subject Matter Expert, Remote

Net.Orange /Naant Healthcare, Addison, TX, USA

Senior UX Product Manager

Perficient, Plano, TX, USA

Lead UI/UX Manager/UX Architect and Engagement Manager

Neudesic, Dallas, TX, USA

Senior UX Principal / Consultant, Digital Workplace for Dallas and Central Region, Remote

RCG IT, Plano, TX, USA

UX Architect and Creative Consultant and Sitecore Architect

Collabera, Irving, TX, USA

Creative UX Consultant, Data Mining and Development

Red River Solutions, Dallas, TX, USA

Managing Creative Consultant and Engagement Manager

Vignette, Dallas, TX, USA

Managing Creative Consultant and Engagement Manager, Remote

Comtek Group, Richardson, TX, USA

UX Architect, IA and Sitecore Developer

True Solutions, Inc., Dallas, TX, USA

CMO – Director of Marketing and Application Developer

Glazers Wholesale Liquor, Addison, TX, USA

User Interface Designer

ZSI Consulting, Dallas, TX, USA

UI Designer and Information Architect

Air Patrol AC, Carrolton, TX, USA

User Interface Designer and Information Architect

Peco Facet, Mineral Wells, TX, USA

User Interface Designer and Information Architect, Remote

RSI Consulting, Dallas, TX, USA

User Interface Designer and Information Architect, Contractor/Remote

Leapnet Inc., Chicago, IL, USA

Web Developer/Manager II

Addcon Inc. Richardson, TX, USA

Internet Evangelist and UX Manager

Fairfield Residential, Grand Prairie, TX, USA

Senior Domino Web Developer and Web Mistress

Education

Dekalb College now GA Piedmont Technical College – Associate of Science 1997

SMU - Digital Acceleration Program 2016

Professional Development

Agile Scrum Certified – Valid until 2025.

SMU Digital Acceleration Program – 2016

Certified Scrum Product Owner ® (CSPO) – Valid until: Mar 2025

MS Certified Azure Administrator Associate ® – Valid until: Mar 2025

MS Certified Azure Fundamentals ® – Valid until: Mar 2025

BOD SMU Digital Acceleration Program Mentorship and Sponsorship – 2020

Activities

BACA Bikers Against Child Abuse

Scottish Rite Children's Days

Technical Skills

Project Management Tools:

JIRA Azure DevOps Monday Trello Asana Atlassian Trello Basecamp MS Project Wrike Smartsheet

Database and ERP:

Oracle NetSuite Epicor SalesForce ServiceNow SQL SQL Server MongoDB MySQL .NET C# SAP Postgres FLEX XML

Analytics and Reporting:

Google Analytics Tableau G4 Google Analytics 4 Hotjar Mixpanel Redshift REST APIs Search Ads 360 Splunk Talend Power BI LogiAnalytics

Web Development and Design:

Figma Axure RP Sitecore CMS (Sitecore, MS Dynamics, AEM) XML Bootstrap HTML/CSS JavaScript jQuery Adobe Creative Suite (After Effects, Lightroom, Photoshop, Illustrator) React.js React Native Ruby on Rails Webflow Wireframe AutoCAD Zendesk

Programming and Scripting:

Bash C# Gradle GraphQL Groovy Hadoop Java Laravel PowerShell C/C++ Perl

PHP Python MATLAB Ruby Selenium Terraform

Cloud Services:

AWS Kubernetes

Infrastructure and Networking:

Bare-metal Apache Server BaaS (Backup as a Service) DRaaS (Disaster Recovery as a Service) Colocation TCP/IP Bandwidth

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