RESUME OF RODERICK ALLAN M. BAYLON Skype: rambaylon Page 1 of 3

RODERICK ALLAN M. BAYLON, ITIL

The Harmony Subdivision, Cabantian, Davao City, Philippines ad3twr@r.postjobfree.com +63-915-***-****

https://www.linkedin.com/in/seo-expert-philippines/ PROFESSIONAL SUMMARY

A Technology and Marketing hybrid, Rod is a

seasoned data-driven digital marketing professional with over a decade of experience in the field. He

acquired more than 4 years of Healthcare Content

SEO and Local SEO experience working for Tenet

Healthcare, a Fortune 500 company in the United

States and previously worked as a Digital Marketing Manager and CRO Specialist for B2B SaaS firms.

Throughout his career, Rod has successfully

executed numerous SEO, Paid Search, Paid and

Organic Social, and Email/EDM Marketing

campaigns across diverse industries in the United

States, Australia, New Zealand, and Canada.

With more than 10 years of multi-cultural corporate experience working for ISO 9001:2015 QMS-

certified BPO firms and marketing agencies, he has led both on-site and remote teams in digital

marketing, SEO, and web projects. Rod is known for his exceptional team management skills, delivering consistently positive results.

A technical marketer, Rod’s profound knowledge of

technical SEO, Google Algorithms, and ranking

factors make him a trusted advisor and consultant

for driving high-converting SEO and Content

Marketing campaigns.

CORE COMPETENCIES

• Digital Marketing (SEO, SEM/PPC, Social Media)

• CRO, Usability, and UI/UX

• Data Visualization and Analysis (Googe Data

Studio/Looker Studio)

• Website Accessibility and ADA Compliance

• Data Privacy (GDPR, CCPA, HIPAA, DPA)

• ChatGPT for SEO

SKILLS AND HANDS-ON EXPERIENCE

• 7+ years as SEO/Digital Marketing Manager

• 13 years SEO and Social Media Marketing

• 10 years in Software Development

• 9 years total for SEM/PPC Advertising

(Google Ads and Google Ad Grants, MS Ads,

Yahoo! Native, and Facebook Ads)

• 8 years in Software QA roles

• 8 years of Google Business Profile aka GMB

Optimization and Troubleshooting

• 3 years KPI Performance Dashboard Reporting

CERTIFICATIONS

• Conductor MVP Level 2

• Google Ads Search

• Google Analytics

• HubSpot Email Marketing

• IT Infrastructure Library (ITIL V3)

EDUCATION

• B.S. Major in Computer Science, AMA

o 2-time Computer Programming Champion,

Junior and Senior years

• B.S. Major in Electrical Engg, Ateneo De

Davao University (3 years - Incomplete)

• Ateneo De Davao University - High School

• Ateneo De Davao University - Grade School

TECH STACK

WordPress, BigCommerce, Sitefinity, Wix, HTML,

CSS, JavaScript, Python, PHP, SQL, BigQuery

CAREER HISTORY

Movéo, (Healthcare and B2B Ad Agency)

Chicago, IL, USA

Feb 2022-Present – Digital Media Analyst

• Analyze and report on the effectiveness of

Healthcare and B2B marketing campaigns and

identify trends, patterns, and opportunities

• Prepare and QA KPI Performance Dashboards

and provide insights and recommendations

• Assigned to Universal Analytics to GA4

transitions for multiple client websites

• Set up and QA GA4 event tracking through

Google Tag Manager (GTM) using custom HTML

and JavaScript including complex tracking (e.g.

Magento e-Commerce, BrightCove, Vimeo)

• Successfully built a Looker Studio POC report

using a BigQuery dataset as a workaround for

GA4's custom dimension limitations.

• Data processing activities using Python, Excel,

SQL, and BigQuery

Training Resources Group, Inc. (B2B SaaS -

EdTech) Brisbane, QLD, Australia

Jun 2023-Dec 2023 (6 months) – CRO Specialist

• Investigated low conversion rates across

channels and provided CRO recommendations

for Organic and Local Search, Social Media, and

Email Marketing. After less than 2 months,

more than 50% of the TRG brands achieved

monthly conversion rates on an upward trend

• Set up CRO A/B Test experiments using Google

Optimize, Crazy Egg, and Google Tag Manager.

• Set up Google Ads Performance Max campaigns

RESUME OF RODERICK ALLAN M. BAYLON Skype: rambaylon Page 2 of 3 that helped build brand awareness and gained a

CTR of 11.40% by end of Aug 2023.

• Increased Search traffic by more than 20%

after recommending and implementing Schema

Markups such as Organization and Reviews

• Created Looker Studio reports that provided

insightful data for the Marketing team.

Tenet Healthcare, (Healthcare) Taguig City, PHL

Dec 2019-Dec 2023 (4 Years) –

SEO Manager/SEO Consultant

• Spearheaded Organic and Local Search SEO

campaigns for 50+ Hospital and Clinic sites

using Conductor + SiteImprove (QA,

Accessibility, SEO) which resulted to a more

than 100% growth in traffic and conversions

• Formulated Tenet’s SEO Roadmap for 2024

• Google Business Profile optimization and issue

troubleshooting (Local Search)

• Executed Basic and Advanced SEO training

sessions with the Web and Content Teams

Nimbyx, (Tech, Healthcare), Taguig, PHL

May 2022-Mar 2023 (10 months) – SEO/SEM

Manager

As SEO Manager:

• Implemented technical, on-page, and off-page

SEO which resulted to improved rankings,

engagements, and conversions for the Evident

Digital, Eva Teleconsult, and Alina Invisible

Braces brands. Helped increase Eva

Teleconsult’s bookings by more than 100%.

• Formulated Medical and Dental-related content

strategies

• Harnessed ChatGPT for AI-generated content

As SEM Manager:

• Setup and optimized Google Ads campaigns

(Search, Display, and Performance Max) for the

Eva Teleconsult and Alina Invisible Braces

brands.

• Ensured Google Ads campaign ROI is

maximized.

Other roles:

• Prepared Google Data Studio (Looker) reports

and provided insights and recommendation

• Supported CRO and Analytics by setting up

Google Tag Manager (GTM) and GDS/Looker

Studio dashboard reports.

AffinityX, (Marketing Agency) Quezon City, PHL

(ISO-9001:2015) Aug-Dec 2021 (4 months) -

SEO Ops Manager – Content Services

• As Operations Manager, supervised SEO,

Copywriting, and Social Media teams and

provided SME support for clients

• Mentored SEO, Content, and Social Media teams

ADEC Innovations, (B2B SaaS) Muntinlupa, PHL

(ISO-9001:2015) Nov 2016-Nov 2019 (3 years) -

Digital Marketing Manager

• Brainstormed branding strategies and provided

inputs to Go-To-Market (GTM) campaigns

• Executed lead gen and brand awareness

campaigns (100+% traffic improvement)

• Optimized Google Ads and Facebook Ads

campaigns

• Performed Email/EDM A/B Testing

• Implemented website data privacy initiatives

Smartmatic, (IT-Software) Taguig City, PHL

(Project based) Oct 2015-Nov 2016 (1 year) – Tech

Deployment & Applications Coordinator

• Deployed Linux and Windows-based servers

• Setup and tested Vote Counting Machines

• Provided Level 3 Technical Support

Sourcefit, (BPO), Quezon City, PHL

(ISO-9001:2008) Apr-Dec 2014 (8 months) - SEO

Manager

• Managed and mentored the Search Team of an

Australian Digital Marketing Agency

• Managed and optimized SEO and SEM

campaigns (Google Ads) for Outsourcing and

Remote Staff services

Smartmatic, (IT-Software) Taguig City, PHL

Oct 2009-Apr 2014 (4 years, 5 months ) - Tech

Deployment & Applications Senior Engineer

• Tested and deployed Electoral Systems

• Supported End-to-End Transmission Tests

• Provided Level 3 Technical Support

Mynd Consulting, (BPO) Davao City, PHL

Apr 2006-Sep 2009 (3 years, 5 months) - Project

Manager/QA Manager/SEO Lead

• Led an 18-member agile web project team and

completed web projects 100% on time

• Successfully carried out on-page optimization,

link building, and Social Media campaigns that

resulted to numerous 1st page keyword rankings

More work experiences including testimonials on

LinkedIn.

TECHNOLOGY TOOLS

• SEO Tools:

o Google Services (Keyword Planner,

Google Trends, Search Console, GA4,

and Google Tag Manager)

o Conductor

o SiteImprove

o SEMRush Pro, Moz Pro, Ahrefs

o Screaming Frog

o ChatGPT

• Ad Platforms:

o Google Ads, Microsoft Ads, Yahoo! Ads

• Social Media:

o LinkedIn and Facebook Ads

o HootSuite, SocialPilot

• Email/EDM Tools:

o HubSpot

o SugarCRM

o MailChimp

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