Jennifer Rivera www.linkedin.com/in/jennifer-rivera-mba-2751527

Margate City, NJ ad3tlh@r.postjobfree.com 856-***-**** Executive Summary:

Dedicated and strategic business development and marketing communications leader with over 20 years of experience in enhancing marketing strategy and sales processes to boost revenue, market share, and stakeholder experience. Instrumental in developing sales leadership and infrastructure, contributing to significant organizational growth. Adept at operational alignment, team building, and leading through complex healthcare landscapes to deliver on shared goals and performance metrics.

Hard & Soft Skills:

● Strategic Leadership ● Sales Enablement & Training ● Instructional Design

● Data Analysis (Tableau) ● Insight-Based Selling ● Performance Coaching

● Project Management ● Digital Marketing & SEO ● Client Relationship Management Professional Experience:

BAYADA Home Health Care, Moorestown, NJ

Director, Sales & Marketing Support (Home Health, Hospice, Senior Living) September 2009 – January 2023

● Pioneered the sales leadership team, driving the creation and adoption of a comprehensive sales process and enablement infrastructure.

● Spearheaded CRM implementation and the development of a proprietary sales training program, enhancing sales team effectiveness.

● Executed market analysis and business planning strategy, resulting in organizational growth from 42 offices to over 300+ across 23 states.

● Fostered collaborations with SMEs for operational alignment, meeting deliverable timelines and achieving shared objectives.

● Orchestrated the recruitment, coaching, and performance appraisal processes, maintaining employee experience ratings above industry average.

● Navigated population health management, value-based purchasing, payment models, and CMS regulatory changes.

● Employed solution-based selling techniques to ACOs, physicians, and various healthcare facilities, bolstering brand identities and strategies.

● Created a comprehensive digital and print strategy resulting in 119% increase in referral volume.

● Enhanced clinician and patient communication, contributing to an 80% rate of offices with 4+ CMS Star Ratings in Q4 2022.

● Experienced in all facets of planning off-site meetings and events for senior leadership. PHH Mortgage, Mt. Laurel, NJ

Marketing Project Coordinator March 2003 – November 2008

● Collaborated with brand stakeholders to devise and implement marketing strategies, maintaining individual brand integrity.

● Managed project schedules, coordinating with internal and external teams to meet deadlines and budget constraints.

● Oversaw the development of marketing collateral, ensuring adherence to brand messaging, legal standards, and quality requirements.

Education & Professional Development:

Rowan University - Master’s in Business Administration, MBA - Strategic Management 2007 American University - Bachelor’s in Business Administration, BS - International Business - Alpha Epsilon Phi Sorority 1999