Jennifer Moore

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770-***-****

SERVANT LEADER with proven experience generating revenue and top performance through business and strategy development; account management; digital/content marketing programs; solution development and ongoing relationship-building for Fortune 500 clients. PROVEN SKILLSET includes strategic multi-channel development; integrated marketing; client management; account team leadership; business development and contract negotiations; cross-functional planning and program development.

VP, MERCHANT SERVICES, NORTH AMERICA 2018 - 2020

TruRating, a payment tech start-up, provides a rating solution at point-of-purchase to provide retailers and businesses, large and small, insight into their customers’ experiences in-store and online to drive loyalty, improve customer service, and amplify the value of their brand.

• Managed North American relationships from prospect planning to client satisfaction, including quality of service, specifically on-time, on-strategy delivery of data services

• Leveraged client insights to share product and customer development opportunities, resulting in improved retention and newly identified cross-selling opportunities

• Stewarded prospects through trial to closed contracts via solid planning, customer training, strategic reporting, and ongoing account management

• Prepared and delivered standing monthly and quarterly business reviews with the support of multiple cross functional teams to highlight areas to improve operations, streamline logistics, and meet revenue goals

• Partnered with functional strategic, creative and account teams to implement customer profiles and testimonials in support of prospecting and marketing campaign efforts

• Handled customer support for clients, review of current service license agreement processes and procedures, and identified areas and opportunities to improve the customer experience

• Teamed up with the technical team to ensure seamless client-side installations, backoffice and in-store, managing end to end project efforts including project management to platform implementation to quality assurance testing and final product acceptance

VP/GROUP ACCOUNT DIRECTOR, PACE COMMUNICATIONS 2016 - 2018 Pace, an award-winning content marketing agency, serves Fortune 500 brands across multiple industries through successful advertising campaign ideation, production, marketing, and management efforts.

• Owned key client relationships and their retained engagements for holistic marketing planning, client satisfaction, quality of service, and on-time, on-budget, and on strategy delivery of agency services

• Led strategic brand, content, video, social, influencer and data-driven marketing opportunities across paid, owned, earned channels to influence consumer behavior and increase revenue

• Achieved above-average engagement rates (9-14%) for thematic campaigns run via paid social, native and influencer programs through tight collaboration with creative and strategic teams

• P&L owner; increased scope and fees for existing client relationships by 25% YoY and decreased pricing discounts by 10%, exceeding expected contribution margin targets

• Partnered with functional strategic, creative and account teams to establish new project management workflow/production effort to streamline processes; supported new system implementation

• Managed and mentored account management teams through annual objective setting, client account planning exercises, servant leadership on client relationships, and supporting skill and career development Jennifer Moore

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770-***-****

ENTERPRISE ACCOUNT MANAGER, eBay 2013-2016

eBay is one of the fastest growing ecommerce marketplaces online today with over 165 million customers.

• Owned growth of enterprise clients and top brands in Fashion, Business & Industrial, Home & Garden

• Collaborated with sellers and internal teams on business best practices to support and grow the eBay channel, including brand representation/merchandising, marketing alignment, logistics, inventory strategy, price modeling, price/contract negotiation

• Developed and delivered against company channel strategy and client goals through cross-funcƟonal team management, internally and client-side, leveraging deliberate thought leadership, expert client/category advice, and use of performance-driven data

• Achieved 19% YoY growth in the 2nd fastest growing category onsite

• Assisted long-time seller avoid bankruptcy and achieve 170% of target; increased one manufacturer’s business by 220% in 1-year, both via strategic recommendations to logistics, pricing, marketing efforts

• Identified sales opportunities including inclusion of formerly eBay-restricted inventory; GAP analysis of core categories on eBay; and live streaming video demos yielding an 18.2% sales conversion rate

• Collaborated with sellers and internal teams on business best practices, including brand representation/merchandising, marketing alignment, logistics, inventory strategy, price modeling

• Led outreach efforts with large sellers to extend sales to LatAM, Mexico, and other emerging markets

• Negotiated pricing/contracts sellers for larger brands in the B&I category, expanding available inventory and revenue opportunities for the company

CLIENT PARTNER, MOXIE 2012-2013

Moxie is a full-service marketing agency that delivers online and offline marketing to Fortune 500 companies

• Directed efforts to launch first social/web presences for two CPG brands -- supporting PR, fan acquisition and media activities and executed approach for bilingual digital presence with client’s Hispanic agency

• Partnered with market research, brand planning and creative on the development of a new multi-brand equity framework, digital strategy, and executional touchpoints to support an umbrella brand via cross-category promotion across paid, owned and earned properties (web, social, mobile, email)

• Developed initial content strategy for online properties to increase consumer engagement and sales across multiple media platforms

• Hosted “road show” for clients with leading VC, app, and social platform providers to foster new partnerships; brainstorm new campaigns; and acquire access to beta opportunities

• Collaborated with 3rd party agencies – advertising/media, shopper marketing, PR, Multilingual, and digital -- to create integrated campaigns across offline and online channels to ensure consistency in marketing content, messaging, and brand representation

• Identified KPIS and success metrics, leveraging analytics and evaluation of engagement metrics to identify competitive advantages, pitching (and winning) additional interactive and test campaign activities EDUCATION

• Business AnalyƟcs ExecuƟve Overview, University of Illinois at Urbana-Champaign

• Golden Gate University, Management Communications Certificate

• California State University-East Bay, BA, Journalism; Minor, Geology

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