RAQUEL ELIE-POPE, MBA, MS

Atlanta, Georgia 404-***-**** ad3ta6@r.postjobfree.com www.linkedin.com/in/raquelelie/ Strategic and results-oriented Senior Director of Marketing with a distinguished career driving impactful marketing campaigns and achieving revenue growth. Several years of experience leading high-performing teams in dynamic environments. Proven expertise in crafting and executing innovative marketing strategies, enhancing brand visibility, and optimizing the customer journey. Adept at leveraging data-driven insights to inform decision-making and maximize ROI. Known for cultivating collaborative relationships with cross-functional teams and driving successful product launches. Seeking to bring my leadership and marketing acumen to a forward-thinking organization poised for continued success. Marketing Strategy Marketing Experience: Product, Global/International, Channel, Consumer, Mobile Marketing, Inbound

& Outbound, Non-profit, Account-Based Digital Marketing Integrated Marketing Demand & Lead Generation Brand Development Budgeting & Planning P&L B2B & B2C Search Engine Optimization (SEO) Search Engine Marketing

(SEM/PPC) Programmatic & Display Advertising Social Media Marketing & Advertising Email Marketing/ Automation Lead Scoring Management Experience: Projects, Product, People e-commerce/Usability Content Marketing & Strategist Online Customer/User Experience Data Analytics CRM & CMS Tools Customer Insight Market Research Consulting Six Sigma Customer Relationship Management (CRM) Content Management System (CMS) Website Strategy & Optimization Conversion Rate Optimization E-commerce/UX/Usability Google & Bing Ads Grant Audience Analysis and Segmentation A/B Testing Lifecycle Marketing Agency/Client Exp. Vendor Management Exp. Events & Sponsorship Marketing

● Secured 120K digital ads grant which generated additional 25% awareness of organization’s mission

● Created and managed Audience Analytics strategy for improved stakeholder engagement

● Increased social media fans/followers by 50% by constructing and implementing a creative strategy in 6 months

● Hired and managed high performing marketing teams

● Increase engagement by 15% by identifying and building audiences through segmentation and targeting strategies

● Surpassed web traffic goals by 100% by identifying strategic partnerships

● Developed a thoughtful Marketing Internship Program within 6 months of being on the job

● Expert in creating content strategies and digital roadmaps to increase engagement

● Deep understanding of the entire customer online experience from prospecting to conversion PROFESSIONAL WORK EXPERIENCE

Senior Director of Marketing & Engagement, Strada Education Foundation, Indianapolis (WFM) 1/1/2022 - Present Responsible for leading the strategic marketing communications and engagement analytics to amplify our mission to strengthen the link between education and employment and improve the outcomes of students.

● Increased overall mission impact by 15% by developing and implementing strategic Marcom campaigns

● Improved project efficiency by 10% by create an entire project intake process (with SLAs, creative brief and results tracker)

● Improved booth traffic and engagement by 7% by expanding the conference and sponsorship strategic

● Hired and managed a team of data analysts and provided new strategic focus on audience analysis engagement

● Implemented a new SEO strategy that increase video views by 50% in 2 weeks

● Developed marketing automation campaigns that increased engagement by 10% Director of Marketing, Strada Education Foundation, Indianapolis (WFM) 03/2021 - 12/2021

● Secured 120K digital ads grant which generated additional 25% awareness of organization’s mission

● Developed a thoughtful Marketing Internship Program within 6 months of being on the job

● Mentored 5+ junior marketing staff and developer future leaders of the organization

● Increased overall membership by 25% by developing membership and engagement audience segmentation strategies which (including messaging strategy, product, content and campaigns) Lead Manager E-Commerce/Product, AT&T, Atlanta, GA 05/2014 – 03/2021 Responsible for the strategy, roadmap, and feature definition of Usage, Plans & Features, TV & Broadband by creating and managing product lifecycle by developing product attributes and developing new or enhanced product feature functionality to achieve business goals for AT&T, DirecTV and U-verse on www.att.com.

● Increased reported Customer Satisfaction by 35% by developing survey review methodology and investigation for more than 1000 surveys per week.

● Amplified Task Accomplish scores by 25% by conducting 6 website user experience reviews with various cross functional teams in a month

ELIE-POPE, RAQUEL 404-***-**** ad3ta6@r.postjobfree.com Page 2

● Saved company 5M by reducing customer calls regarding usage details

● Eliminated 75% of defects by creating a Defect Task Force of over 20 IT developers in a period of 3 months Marketing Consultant/ Director, Elie Marketing Consultants, Atlanta, GA 10/2013 – 05/2014 Responsible for creating and implementing online marketing strategies for Universities and CPG companies.

● Increased social media fans/followers by 50% by constructing and implementing a creative strategy in 6 months

● Acquired 20% of new customers by engineering an integrated direct and digital marketing campaign in a 6-month period

● Slashed marketing expenses by 25% by cutting all unnecessary costs, creative thinking, and staffing only key positions in house in 30 days

Director of Marketing, Programs, Strategy & Operations, Liaison Technologies, Atlanta, GA 03/2013 – 10/2013 Responsible for executing direct response and lead generation marketing initiatives to increase sales and profitability for the enterprise, mid-market, and channel teams.

● Averted wasteful spending 45% by restructuring 9-person team within first 30 days on the job

● Reinvigorated underperforming marketing team, directly leading to 40% increase in lead generation.

● Augmented MQLs by 20% by streamlining our Marketo and SalesForce.com databases in a 3-month period

● Improved team satisfaction by 15% by conducting training, implementing team activities and empowered staff within 6-month period

● Identified and managed the lifecycle marketing opportunities across customer journey, leveraging journey mapping Project Manager/Web Analytics (3-month Contractor), AT&T, Atlanta, GA 01/2013 – 03/2013

● Managed the Customer Experience Optimization (CEO) issue submission site– including entering, triaging, prioritizing, & moving issues through the issue resolution process

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Director, Marketing Optimization, CCP Games, Atlanta, GA 05/2011 – 12/2013 Responsible for creating and implementing all global digital marketing strategies for EVE Online & DUST514 on Sony PS2

● Implemented integrated marketing campaigns decreasing customer acquisition costs by 15%.

● Acquired 50 % more fans/followers by A/B testing and creating gender & geo campaigns in a 3-month period

● Augmented Global revenue by 20% by reviewing copy on all marketing campaigns and optimizing current marketing assets

● Economized French, German and Russian digital campaigns by 100% by reviewing all content in-house and not using outside agency

Director, Marketing, FleetCor, Atlanta, GA 03/2008 – 05/2011 Responsible for acquiring new companies/ generating fleet card applications thru lead and demand generation

● Managed 11- Marketers, analysts, and sales reps and responsible for creating online and off-line marketing acquisition strategies for portfolios including Chevron, BP and CITGO.

● Launched of 7 Websites and 15 landing pages for portfolios including Chevron, BP and CITGO

● Improved online conversion rates by 5% by creating effective online marketing strategies using Google AdWords & Analytics

● Surpassed web traffic goals by 100% by identifying strategic partnerships Director, Internet Marketing, FleetCor, Atlanta, GA 05/2007 – 03/2008

● Decreased cost per acquisition from $300 to $70 by analyzing and optimizing campaign using Google Analytics

● Increased visits by 278% by creating a robust SEO strategy using blog articles and keywords strategies

● Grew online conversions by 50% by testing keywords, creative and landing pages in a 12-month period

● Achieved #1 position for organic/unpaid search for all industry keywords in less than 6 months, which translated into a 543% increase in all web applications/conversions over period of 18 months

● Launched 1-million-piece direct mail and email campaign generating over 15 million gallons, a 109% increase over one-year period

EDUCATION

Google Ads Fundamentals, Coursera, Atlanta, GA

Google SEO Fundamentals, Coursera, Atlanta, GA

Master of Science/Integrated Marketing Communications, Roosevelt University, Chicago, IL Master of Business Administration/Marketing, Roosevelt University, Chicago, IL Bachelor of Arts/English-Cultural Studies, McGill University, Montreal, QC

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