Social Media Marketing Specialist

Amber Bolden

**************@*****.*** ***–***–***9

EDUCATION

ALABAMA STATE UNIVERSITY, PERCY J. VAUGHN, JR. COLLEGE OF BUSINESS ADMINISTRATION MONTGOMERY, AL Bachelor of Science in Marketing

Scholarships and Awards: Black and Gold scholarship, Athletic Scholarship SKILLS

• Adobe

• Microsoft office

• Digital advertising

• Social Media

• Content marketing

• Market research

• Graphic design

• Branding

• Marketing analysis

• Data-driven approach

• SEO

• Written and verbal

communication

• Organizational skills

• Detail oriented

EXPERIENCE

Baton Rouge, LA 2022-3023

CHRISTIAN DIOR BEAUTY

MARKETING SPECIALIST

• Analyze data and metrics to measure the effectiveness of marketing campaigns, identify trends, and make data-driven decisions.

• Understanding of brand strategy, messaging, and visual identity to develop and maintain a consistent brand image across all marketing channels.

• Proficiency in creating and managing email marketing campaigns, including list segmentation, A/B testing, and automation.

• Ability to conduct market research to understand customer needs and preferences, identify trends and opportunities, and make data-driven marketing decisions. OPERATIONAL MARKETING AND VISUAL MERCHANDISING

• Increased annual revenue 15% by recommending improvements in marketing efficiency.

• Identified appropriate marketing channels and target customers for campaigns with email marketing.

• Wrote engaging and successful marketing, advertising, and website copy. Montgomery, AL 2017 – 2021

ALABAMA STATE PROGRAM FOR UNDERGRADUATE RESEARCH

RESEARCH ASSISTANT, MARKETING

• Designed surveys, questionnaires, and other research instruments to gather data from students and vendors

• Analyzed data using statistical software such as Excel to identify trends, patterns, and insights.

• Improved systems for inventory control, financial tracking, marketing, and human resources.

• Used e-commerce tools, windows, iOS, business processes, and fast paced workflow.

• Conducted secondary research using academic journals, industry reports, and online databases to gather information about the market, competitors, and target audiences. BRAND AND SOCIAL MEDIA

• Ability to identify research problems and find creative SEO solutions to overcome challenges and achieve research objectives.

• Contributed to the design and implementation of new business systems and improvements to existing systems.

• Composed at least 3-6 daily posts for social media and helped build corporate presence on Tik Tok Twitter, Facebook, LinkedIn, and Instagram.

• Coordinated creation and deployment of videos, social media posts and other marketing collateral.

• Led design department of program and created marketing collateral for university programs. Mobile, AL (Remote) - 2019

A & C Enterprise LLC

Business Analyst Intern

• Utilized SQL to pull data from database, create data, find patterns.

• Used excel spreadsheets to calculate, organize, and keep track of data. LEADERSHIP & PROFESSIONAL DEVELOPMENT

BRIDGE MENTORSHIP PROGRAM

• Present to orientation class the perils of a college education and registering for campus organizations and activities.

• Aid students that were struggling with class in marketing, finance, and business development.

• Collect data from under classmen rosters, to determine their field of study.

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