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Michael Dvorak Fort Worth, TX ***** 720-***-****

ad3t4s@r.postjobfree.com

Chief Operating Officer/VP Sales/VP Merchandising & Marketing Proven record of driving revenue and market share growth Visionary, high energy executive leader experienced in directing multi-line, global brands to rapid improvement in profitability and market share. Experience across multiple industries, including apparel, footwear, consumer products, and liquor, with a demonstrated ability to significantly transform business outcomes even with no prior industry background. Excel in brand positioning, revenue growth, financial management, and driving operational excellence, while championing a strong focus on customer loyalty and team building/mentoring. Inspire others to adopt innovative ideas for long-term business growth. Fluent in Spanish. Highlights of Expertise

• Product Development

• Brand Positioning/Marketing

• Packaging Design

• Production Management

• Sourcing/Supplier Management

• Business Models

• P&L Responsibility

• Budget Management

• Inventory Management

• Pricing Strategies

Career Experience

Lone Star Ropes/Icehole Coolers/South Texas Distillery, Buffalo/Burnet/Sandia, TX Hired to maximize profit outcomes and productivity for three separate entities in highly specialized markets. Chief Operating Officer (11/2018 to Present)

Developed and implemented growth-focused business models for each business, monitoring and evaluating performance consistently to identify and capitalize on improvement opportunities. Empower team members to become proactive problem solvers and effective communicators. Analyze market trends and competitor positions to plan comprehensive product development, introduction, and marketing strategies. Select, negotiate with, and evaluate suppliers and manufacturers, securing and maintaining lucrative costs for all product lines.

Successfully increased employee engagement and productivity, process efficiency, and profitability in specialized industries (rope, coolers, and vodka) with no prior industry experience.

Expanded market reach and share across three distinct brands, positioning each as a market leader.

Built high performing sales teams and strong broker/distributor network, increasing profit margins.

Developed and implemented inventory and production management systems. Justin Brands, A Division of Berkshire Hathaway, Fort Worth, TX Selected to develop and launch new products for one of the largest and oldest boot suppliers in the world, with production facilities on every continent and a broad brand portfolio encompassing every market segment. PRODUCT DEVELOPMENT, JUSTIN/TONY LAMA (February 2016 to October 2018) Designed, developed, and planned all phases of production and launch for products within the Justin and Tony Lama boot lines, including commercialization strategies, costing, global materials sourcing, logistics, pattern making, assortment planning, supplier negotiation, and sales. Michael Dvorak Page 2

Justin Brands, continued…

Generated $5M+ in revenue within the first year of launching the Tony Lama 1911 boot collection, establishing a model for product development and introduction for other lines within the company.

Guided the Tony Lama brand to be the fastest-growing, most profitable within the company.

Re-launched Justin CPX (performance sole) line, achieving unprecedented success in sales to major retail accounts.

Rios of Mercedes Boot Company, Mercedes, TX

Tasked with redefining brand positioning, packaging, branding, design, and development for five brands for an American boot maker (Rios of Mercedes, Anderson Bean, Olathe, Horsepower, and Macie Bean). VICE PRESIDENT OF SALES (July 2013 to December 2015) Established short-term and long-term strategies for enhancing operational performance through marketing, sales, pricing, assortment planning, and brand identity, including logo and package design. Managed production, to include materials sourcing.

Increased sales revenue and profitability by repackaging and rebranding the Horsepower line.

Instrumental in the company’s financial success, playing a key role in budgeting and P&L review.

Hired, built, and managed skilled sales teams that achieved record sales figures. Karman Inc., Denver, CO

Hired to oversee marketing and operations for the footwear division, including Roper, Stetson (Licensed) and Tin Haul product lines.

VP/FOOTWEAR (July 2006 to July 2013)

Directed all stages of product design, development, and marketing, including design review, line adoption, assortment planning, sourcing, production (Mexico, China, and India), sampling, pricing, marketing strategies, and sales operations.

Grew footwear business from 25% of revenue to 55% of revenue, increasing bottom line by $25M.

Redesigned and re-launched Stetson (Licensed) product, ultimately attaining up to 33% of existing footwear business.

Invented and patented the transparent sole boot (US PAT No. 8468719), which reached $7M in annual sales by 2013.

Additional Experience

VP/MERCHANDISING & MARKETING (1991 to 2006) Miller International, Denver, CO Created and developed the Cinch and Cruel Girl Brands, currently generating $100M+ in annual revenue.