JULIE SERAFINI

ad3t2x@r.postjobfree.com 413-***-**** linkedin.com/in/julieserafini

Portfolio may be viewed at https://www.instagram.com/julies_highlights/ Creative Marketing Communications

EXPERIENCE

Secure Energy Solutions, Marketing Communication Specialist. April 2022 to September 2023

• Supported sales with collateral and all marketing and sales tools needed for success

• Doubled followers on LinkedIn. Designed and managed content for all social media and email campaigns

• Increased company recognition through strategic internal and external events

• Increased website visits to services pages by 30% Smith & Wesson, Inc. Creative Services: Social Media Manager, Graphic Designer. May 2017 to April 2020

• Art direction and ownership of content creation for all three firearms divisions. Three platforms each

• Presented content calendar, digital and graphic design campaigns to Executive Marketing Team

• Collaborated on campaigns for new product and program launches

• Photo editing images for asset library

OMG Roofing Products. Channel Marketing Manager - Digital Marketing. August 2013 to March 2017

• Created and implemented brand partnership with national roofing distributors

• Established trade show supply and tracking process with warehouse employees and space

• Managed customer product training events at distributor facilities

• Trained Customer Service department on sales and marketing programs

• Teamed with the Product, Sales and Communication teams to support distribution

• Initiated development and design of social media, e-Learning, digital meeting and roofing apps

• Created training webinar for Edge-Metal new product line

• Owned website content. Translated and expanded to accommodate international business

• Reported weekly on-line and social media activity LENOX, Newell Rubbermaid. Senior Graphic Designer. September 2003 to August 2013

• Referred to as the “Brand Police” of all marketing and internal communications

• Teamed with Engineering to design all packaging structures

• Responsible for client line reviews (cutting tool product line and merchandising)

• Art direction for photography

• Commercialization process from start to finish

EDUCATION

Franklin Pierce College

Rindge, NH

Graphic Communications (major) Business Marketing (minor)

• Content Creation

• Social Media Strategy & Execution

• Graphic Design

• Digital Marketing

• SEO

• Event and Trade show Management

• Brand Management

• Packaging Design

• Vendor Relations, Customer Service

• Art Direction, Photo and Video Planning

Greatly experienced Marketing Professional achieving brand success with a portfolio of creative skills. Additional ACCOMPLISHMENTS

• Reached a fan base to exceed 1M Instagram followers for Smith &Wesson brand and grew Thompson/Center’s social media by 26,000 followers. Through research of brand audiences, developed successful content strategy to appeal to fan base throughout the calendar year.

* HVAC Tool Design Award 2012 - Designed the appearance of the HVAC hand tool line and the feature by industry color code packaging structure.

• Passion Team Leader 2009-2013 Strategically lead a morale team of 15 people through a company culture change, Coordinated quarterly events and reported to the President of LENOX.

• United Way of Pioneer Valley - Loaned Executive. Successfully reached 1999 financial goal for the Community United Way through organizing fund-raising events and making presentations to various companies in the community.

• St. Michaels Parish, East Longmeadow MA - Catechist. Since 2006+ Guiding students (first through eighth grade) to achieve their sacraments and understand (and appreciate) their faith.

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