HEMASRI BABBURU

(Salesforce Developer)

Phone: 469-***-****

Email: ad3t0v@r.postjobfree.com

LinkedIn: www.linkedin.com/in/babburu-hemasri- 970825a2/

PROFESSIONAL SUMMARY:

Around 10+ years of professional IT experience and around 6+ years of solid involvement in Salesforce.com which includes Configuration, Customization, Deployment and in Salesforce.com CRM. Also, involved in different phases of SDLC including analysis, design, development, implementation & enhancement of projects in SalesForce.com.

Experience Designed and developed solutions on Salesforce Experience Cloud Formerly known as “Community Cloud”, Sales Cloud, Service Cloud, Health Cloud CPQ and Salesforce Service Cloud using Salesforce Best Practices and Standards.

Experience in Administration, Configuration, Implementation (SOAP API, REST API and Metadata API as Call in and callout services) and Support of Salesforce CRM and Salesforce SFA applications.

Highly understanding of Salesforce's framework of information sharing via Profiles, Roles, Permission sets, OWD, Public Groups, Queues, Sharing Settings and Sharing Rules.

Having experience on support projects providing solutions to Level-1, Level-2 and Level-3 tickets.

Having experience on live support activities providing solutions to end users in a Production environment.

Strong experience in defining and managing custom Objects, creating page layouts, developing field validations, campaign Management, formulas and workflow rules using Salesforce.com and Eclipse IDE for Salesforce.

Experience in modifying Visualforce pages to support the Lightning Experience and good understanding of lightning mode and its features Strong in Aura Lightning framework with Applications, Components, Controllers, Stylesheets.

Experience in implementing Visual Flows and Process Builder to automate workflow actions based on the functional requirement.

Having experience with Apex Triggers, Apex Classes Helper Classes and Wrapper Classes as mentioned in the business requirement.

Provided administration support to create new users, deactivate users, modify security and sharing settings for users.

Knowledge about Salesforce lightning schema builder, process builder, app builder, components and lightning connect.

Implement software configurations, and XML or other related coding in Sales Cloud, SFDC CPQ, Pardot, eStore, Financial Force Communities, Marketo, Eloqua, Pardot, or another SaaS and On-Premises ERP.

Expert in using Lightning App Builder for configuring Lightning Record pages with various Lightning Component features.

Experience in building re-usable Lightning components and using Lightning Framework.

Experience in using client side and server-side controllers in Lightning Design.

Process knowledge of CRM processes like Sales, Marketing, customer service and customer support, Business processes and recommended solutions to improve their processes using Salesforce.com.

Proficient in Salesforce data management, data modeling and data migration tools (DataLoader, Salesforce Inspector, Workbench).

Experience in working with Debug Apex Scripts using Debug Logs and System Log Console to catch Exceptions and execute Governor Limits.

Experience in designing or building Salesforce integrations with 3rd party applications with Integration Methodologies, different API’S, web services (REST & SOAP, JSON & XML etc) or middleware tools such as MuleSoft.

Good knowledge of Business Units, Mobile Studio, Email studio, Web Studio, Content Builder, Journey builder

Design and implement solutions, along with the necessary architecture, to fulfill business requests within the Salesforce environments of the Department of Labor (DOL).

Created and assessed specifications for improving DOL's Enterprise Applications and relevant database ecosystems.

Proficient in SOQL, SOSL, Encryption, Enhanced field audit trails and Event monitoring.

Experienced in Object-Oriented Programming and Design Patterns under MVC (Model View Controller) Architecture.

Comprehensive understanding of CRM business workflows including Campaign Management, Lead Management, Account Management, Contact Management, Opportunity Management, Support Processes, Forecasting, Order Management, and Case Management within a multi-tiered environment

Knowledge in Service Cloud & Service Business Processes (Email to Case, Web to Case, Live Chat, Live Message, Phone to Case, CTI Vendors, Omnichannel, Knowledge, Case Routing, and User Group Assignments) and Conga Composer.

Expert in developing User Interface (UI) applications and professional web applications using JavaScript, JSP, HTML5 and CSS3.

Implemented security and sharing rules at object, field, and record level for users at different levels of organization, created various profiles and configured the permissions based on the organizational hierarchy.

Knowledge on key features of Salesforce Health Cloud include patient data management, interoperability with other healthcare systems, care team collaboration tools, analytics and insights, compliance with healthcare data privacy and security regulations, mobile accessibility, customization, and patient engagement tools.

Experience in Building all end-to-end Functional configuration for Health Cloud Objects.

Good knowledge on Apex development in creating Objects, Triggers, Apex Classes, Standard Controllers, Custom Controllers and Controller Extensions and lightning components.

Creating lightning pages using Web Component, controller, helper, style, documentation, render, design, SVG.

Experience in building re-usable Lightning web components and using Lightning Framework and Velocity LWC

Familiar with Steel Brick CPQ for subscription, billing, invoicing and can take control of sales process from Quote to Cash.

Proficiency in identifying and rectifying bottlenecks, optimizing SQL queries, and enhancing server performance, which involves strategies such as indexing, restructuring queries, and interpreting execution plans.

Effective use of tools like SQL Server Management Studio (SSMS), SQL Server Integration Services (SSIS), SQL Server Reporting Services (SSRS), and SQL Server Analysis Services (SSAS) to accomplish tasks efficiently.

Experienced working with various App exchange products or CPQ products like Salesforce CPQ, APPTUS.

experience working with Salesforce Marketing Cloud, a comprehensive platform for managing and executing marketing campaigns across multiple channels including email, social media, mobile, and advertising.

Facilitate proactive communication across various functional groups to ensure the timely delivery of programs aligning with strategic objectives. Provide precise tracking of priorities and early detection of potential issues that could affect program delivery.

Familiarity with Front End technologies (HTML5, CSS3, JQuery, JSON, Ajax, Angular.js, ReactJs). emonstrated experience in using combination of Toolsets (that includes any of JIRA, GitHub/SVN, POSTMAN, AZURE, Copado, GearSet, Rational UML etc.) to deliver system. emonstrated experience in using combination of Toolsets (that includes any of JIRA, GitHub/SVN, Copado, GearSet, Rational UML etc.) to deliver system

Demonstrated experience in working with batch interfaces, schedulers with dependencies etc.

Proficiency in both functional and technical aspects of digital marketing, with a focus on understanding and executing email, direct mail, loyalty, and SMS campaigns, is highly desirable.

PROFESSIONAL EXPERIENCE:

Client: Commonwealth of Waltham, MA. Mar 2022 to Present

Role: Salesforce Lightning Developer

Responsibilities:

Interacted with various business user groups for gathering the requirements. Environment: Salesforce.com CRM, Force.com platform, Apex Classes, Visual force pages, Controllers,

Provided full lifecycle support to clients from initial client interaction and requirements analysis through design, coding, testing, debugging, implementation and integration.

Used Force.com developer toolkit including Apex Classes, Apex Triggers & Visual force pages to develop custom business logic.

Experience in implementing Schedule Apex and Batch Apex.

Analysis, Design, Development and Maintenance of Electronic Data Exchange (EDI), XML, web services, and Flat File integration

Developed message flows and Message sets for handling Copy book messages

Created Wrapper classes, Batch classes, Schedule classes and Queueable Classes as per the Business requirement

Worked on Salesforce Lightning Process Builder and Velocity LWC to easily automate Business Processes.

I proactively created Apex Triggers and Apex classes and developed and managed complex workflows, approvals, validation rules, assignment rules and system triggers.

Designed and deployed custom tabs, validation rules, approval processes and auto-response rules for automating business logic.

Involved in Data Migration by using Data loader, Workbench and Command Line Data Loader.

Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com objects.

Experienced in the use of Data Loader and scheduling timely data backup operations using Apex scheduler.

Code Review for the Apex Classes and Triggers/VF page / Lightning Component Development (LWC).

Worked on LWC in whole this community project.

Developed SP deactivation model using LWC.

Configured Omni Channel, Queue routing, Custom settings, Roles, Profiles, Groups, chatter, IP Whitelisting, Omni supervisor, Workflows, and Process builder

Created and managed Experience Cloud sites, pages, and templates to ensure a consistent and engaging user experience.

Configured Experience Cloud components such as navigation menus, search bars, and content blocks to meet clients' specific requirements.

Customized Lightning App Builder by creating custom Lightning Web Components and adding them to the App Builder's component palette, enabling non-technical users to build custom Lightning applications.

Leveraged Lightning Data Service (LDS) to interact with Salesforce data and record management, reducing the need for manual Apex code and simplifying data retrieval and manipulation within Lightning Web Components.

Implemented performance optimization techniques in Lightning Web Components, including efficient data loading, lazy loading, and asynchronous operations, to enhance page load times and overall user experience.

Expertise in writing Test classes and performing Unit, System and Functional testing maximize test code coverage for production deployment. Perform independent code reviews and ensure the code achieves 85% test coverage.

Worked on Lifecycle Hooks in Lightning Web Component (Constructor, Connected Callback, Render, Rendered Callback, Disconnected Callback, Error Callback).

Implemented custom event handling mechanisms within Lightning Web Components to facilitate communication and data sharing between components, ensuring a cohesive and interactive user experience.

Migrated existing Aura Components and Visual force page to lightning web components (LWC) to improve application

Leveraged APEX Controller to make a call for external requests to retrieve data from various API’s and displayed them on to the component.

Worked with REST API using Swagger tool and chrome extension of Postman to Validate request and response of the JSON

Installed and configured qTest for JIRA Test Management.

Defined dependencies and plugins in Maven pom.xml for various activities and integrated Maven with GIT to manage and deploy project related tags.

Docker, Jenkins, GitHub, Jira, BitBucket, vSphere, and Python were used for DevOps.

Contact supplier, upload compliance information to Agile.

Used Agile/Scrum Methodology and Sprint Cycles to breakdown projects into different phases and to effectively accomplish all project goals systematically.

Environment: Salesforce.com, Service Cloud, Sales Cloud, SalesForce.com Platform, Lightning, Visual force, Pages, Apex, Visual force, Apex Classes Apex triggers, Batch Apex, Schedule Apex, Aura Framework, Standard & Custom/Extension Controllers SOAP, REST, Process Builder, Data Loader, Workflows, Import Wizards, ANT Migration Tool, Copado, Jenkins, Jira, Git, Git Hub, Agile

Client: Aceinfosys Medical Software solutions & services. Aug 2020 to Feb 2022

Role: Salesforce CPQ Developer

Responsibilities

Developed various Visualforce Pages, Apex Triggers to include extra functionality and wrote Apex Classes and Controller to provide functionality to the visual pages.

Efficient in monitoring Apex asynchronous processing using future methods, batch apex, controlling processes wif queue able apex and scheduling jobs using apex scheduler.

Designed and implemented archiving of data using Batch Apex and Scheduling.

Developed visual force page with apex controller, batch apex, Triggers and Schedule apex.

Undertake development of SFDC reporting tools, systems documentation and technical process flows.

Involved in using Lightening process builder and workflows and Velocity LWC

Created workflow rules, defined related tasks, email alerts, and field updates.

Created various custom objects, custom settings, custom labels, validation rules, record types, custom tabs, workflow rule and approval process including field updates and email alerts.

Implemented custom business logic and automated pricing and quoting processes using Salesforce Apex, including triggers, classes, and extensions.

Integrated Salesforce CPQ with Sales Cloud, Service Cloud, and third-party systems, ensuring seamless data flow and system-to-system communication.

Defined product catalogs, pricing models, discount structures, and quote line-item configurations to streamline sales processes and improve efficiency.

Designed and implemented complex pricing rules, tiered pricing structures, discount schedules, and promotions to optimize revenue and pricing strategies.

Designed and implemented advanced pricing models in Salesforce CPQ, such as cost-plus pricing, value-based pricing, or subscription-based pricing, to support diverse business models and pricing strategies.

Developed contract management and subscription renewal processes within Salesforce CPQ, automating contract creation, renewal notifications, and pro-rated billing calculations.

Created professional and customized quote templates using Salesforce CPQ's template designer, aligning with branding guidelines.

Performed Steel brick CPQ related configuration for product setup, approval matrices, approval rules and process builders.

Configured product and pricing setup using CPQ/Product consoles, which include price ramps, Price Matrix, Price Rulesets, price list items, tiered pricing, and asset pricing.

Involved in CPQ (Configure, Price& Quote) design, mapped to the Salesforce custom objects, and involved in Apttus Advanced Workflow Approvals.

Release Management (Managing different Salesforce instances and Releases) and involved in Data Migration and Deployment activities.

Worked on Single sign-on SSO to integrate internal enterprise application with Salesforce using SAML configuration settings in SFDC, using identity provider intel expressway cloud 360 along with LDAP server settings.

Used SOQL and SOSL statements within Governor Limits for data manipulation needs of the application.

Used Data Loader to perform CRUD operations and bulk import or export of data from Salesforce.com to files and vice-versa using comma separated values CSV files.

Developed a SOAPUI based framework to enable testing of legacy SOAP/REST API implementations and Salesforce Service cloud integration with CI/CD Automation.

Documented the Jenkins pipeline Process.

Setup and Implement Continuous Integration and Continuous Delivery (CI & CD) Process stack using AWS, GITHUB/GIT, Jenkins and Chef.

Participated in Bi-Weekly User Story Grooming sessions and Iteration Planning meetings with Scrum Master, Product Owners, and Agile Team member

Environment: Salesforce.com, Apex classes, LWC, Service Cloud, GitHub, Controllers, GitHub, Apex triggers, SOQL, SOSL, Visualforce pages, Lightning apps, Lightning components, Lightning Design System, Aura Framework, Standard & Custom/Extension Controllers, Batch Jobs, Schedule Jobs, Web Services, REST, SOAP, Process Builder, Data Loader, Workflows, Import Wizards, ANT Migration Tool, Copado, Jenkins.

Client: State of Wisconsin, Madison, WI. Jan 2019 to Jul 2020

Role: Salesforce Developer

Responsibilities:

Involved in various stages of Software Development Life Cycle (SDLC) including analysis, requirement engineering, architecture design, development, enhancements, testing.

Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers for various functional needs in the application.

Lightning Experience - Formatting and migrating user data into LE, Implemented Salesforce Lightning Web Components for small set of users within the organization.

Created multiple Lightning Web Components, added CSS and Design Parameters from LDS (Lightning Design System) that makes the Lightning web component look and feel better.

Built customized Lightning web components replacing the existing ones; using JavaScript on the client side and Apex on the server side.

Enabled Aura Framework, by adding Aura Attributes and Aura Handlers for Events to focus on Logic and Interactions in Lightning Applications.

Created modern Enterprise Lightning Apps combining Lightning Design System, Lightning App Builder and Lightning Component features.

Replaced all the JavaScript buttons with Quick Actions or Lightning Web Components in Lightning.

Involved in creating lightning Pages inside Lightning Community Builder.

Created Community, Enabled Community Users, Profiles and Access

Used SOQL, SOSL, SSMS, SSAS

Developed various Visualforce Pages, Apex Triggers to include extra functionality and wrote Apex Classes and Controller to provide functionality to the visual pages.

Created page layouts, search layouts to organize fields, custom links, related lists and other components on a record detail and edit pages.

Worked extensively in force.com sites with Customer community.

Used SOQL & SOSL for data manipulation needs of the application using platform database objects.

Made new feature enhancements on Service cloud console view and developed some Visual force components.

Involved in migrating the data from Oracle database to Salesforce application using Apex Data Loader.

Used the sandbox for testing and migrated the code to the deployment instance after testing.

Developed several custom reports like tabular reports, matrix reports, and joined reports including data filters, groupings, and customized graphs to better assist managers and Integration of Sales cloud with external information systems using SOAP, API web services.

Maintained user roles, security, profiles, and workflow rules wherever necessary.

Involved in establishing and maintaining the change control processes for multiple sandbox environments.

Developed and performed training for the sales staff on the use of the system

Environment: Salesforce.com, Apex classes, Service Cloud, GitHub, Controllers, GitHub, Apex triggers, SOQL, SOSL, Visualforce pages, Lightning apps, Lightning components, Lightning Design System, Aura Framework, Standard & Custom/Extension Controllers, Batch Jobs, Schedule Jobs, Process Builder, Data Loader, Workflows, Import Wizards, ANT Migration Tool, Jenkins.

Client: Meijer, Grand Rapids, MI. Dec2017 to Dec 2018

Role: Salesforce Administrator.

Responsibilities:

Interacted with Salesforce.com premium tech support team on a regular basis.

Worked on creating and maintaining various support cases and business processes on SFDC Chatter Plus.

Interacted with various business user groups for gathering the requirements for salesforce.com CRM implementation.

Worked with various salesforce.com Objects like Accounts, Contacts, Leads, Campaigns, Reports, and Dashboards.

Developed various Custom Objects, Tabs, Components and Visualforce Pages.

Maintained user roles, security, profiles, and workflow rules wherever necessary.

Worked with Encryption project to support Corporate Security directive to encrypt all sensitive data at rest within Production environments.

Defined lookup and master-detail relationships on Objects and created junction Objects to establish connectivity among Objects.

Imported data from excel sheets into Leads, Accounts, Contacts and Opportunities using Data Loader and Import Wizard.

Migrated Accounts, Leads, Contacts, Opportunities and sales data from external systems into SFDC.

Developed Apex Classes, Controller Classes, Standard Controllers, Custom Controllers, Controller Extensions, and Web Services API and Apex Triggers for various functional needs in application.

Migrated data from external sources and performed insert, delete, upset, export operations on millions of records.

Created reports and dashboards using Wave Analytics.

Created workflow rules and defined related tasks, email alerts, and field updates.

Implemented pick lists, dependent pick lists, lookups, master detail relationships, validation and formula fields to custom Objects.

Created custom Dashboards for manager's home page and gave accessibility to dashboards for authorized people.

Developed strong preferences for Agile, created design documents that details system and Products, and updated cost of items of resources.

Set up Marketing Campaigns, Campaign Hierarchies, and Lead Queries, Assignment rules, Web-to-Lead and Auto-Response rules

Worked with Salesforce Marketing Cloud to gather customers from social media. Worked and trained users on Marketing Cloud Social Studio and created links between social accounts and social studio and re-authorized whenever it was needed.

Implemented the Web-to-Lead functionality for the Marketing Campaign.

Created various Reports (summary reports, matrix reports, pie charts, dashboards and graphics).

Proficient in managing the administration of Salesforce B2C / B2B Commerce.

Developed Workflow Rules, Time-Dependent Workflow Actions, Email Alerts and Field Updates.

Understanding of Cloud Craze Architecture Service Layers, Logic Layers, Data Layers, data models, customizations extensions, Worked and implemented Salesforce Flows for B2B Lightning checkout.

Environment: Saleforce.com platform, Apex Language, Visual Force (Pages, Component & Controllers), Pages, Data Loader, S-Controls, HTML, Java Script, Apex Triggers, Steel brick, Web Services, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Sandbox data loading, Import Wizards, ANT Migration Tool, Jenkins.

Client: RAMCO Systems, Hyderabad, June 2012 to July 2016

Role: Java Developer.

Responsibilities:

Gathering, understanding, and documenting the business requirements for the project.

Used Eclipse in developing different J2EE components.

Used Servlets, JSPs and Struts framework.

As a business analyst, I effectively communicated the project goals, requirements and deliverables through clear, concise and comprehensive SOWT presentation to the key project stakeholders.

Analyzed business requirements and segregated them into Use Cases.

Interacted with client and the Technical Team for requirement gathering and translation of Business Requirement to Technical specifications.

Conducted in depth sessions with Clients to determine project goals.

Conducted JAD sessions and informal meetings with teams to resolve open issues and modification requests.

Extensively developed supporting Java Beans Components.

Worked closely with the Project Manager in handling the scope creep and analyzing its effects

Responsible for developing several modules and GUI using HTML, CSS, and JavaScript

Created test cases based on use cases, tested application, deployed into production, and supported end users

Developed the front-end screens using JSP, XSL, and HTML.

Extensively used Design patterns such as Singleton, Factory, and MVC.

Participated on a team to re-implement an existing product in Flex and ActionScript.

Worked on Java product issue

Involved in writing and executing PL/SQL stored procedures and functions and triggers for Oracle to create a Database Management System.

Responsible for UI and UX design, graphic design, assembling Flash based videos, coding XHTML, JQuery, CSS, and JavaScript.

Environment: MS Project, MS Access, MS Excel, Macro, MS PowerPoint, WINDOWS 2000, Java, JEE, Apache/Tomcat, JSP, Java Beans, XML, XSLT, HTML, DHTML, CSS, JavaScript, Oracle, UNIX

EDUCATION:

Bachelors in computer science, Osmania University, 2012

CERTIFICATIONS:

Salesforce Certified Administrator

Salesforce certified Platform Developer – 1

Salesforce certified Platform Developer –2

Salesforce certified Sales Cloud Consultant

Salesforce certified Services Cloud Consultant

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