JAMES PARISI

Analytics & AI Practice Leader Marketing Strategy Executive

ad3smx@r.postjobfree.com 917-***-**** www.linkedin.com/in/predictiveanalytics1 807 Washington Street, New York, NY 10014

SUMMARY

Results-driven Analytics & AI Practice Leader with over 20 years of distinguished experience in enhancing business performance across healthcare, pharma, retail, and CPG industries. Recognized for driving data-driven transformations, excelling in P&L management, and spearheading strategic data governance and risk management initiatives. Adept at creating highly effective teams and providing C-level consulting to develop and implement comprehensive AI and analytics roadmaps. Proven expertise in enabling omnichannel strategies, conducting in-depth market research, and leveraging global experience to offer unparalleled strategic insights.

• Data-Driven Leadership & Transformations

• Strategic Data Governance & Enterprise Risk Management

• Omnichannel Strategy Development & Implementation

• P&L Management ($2.5M to $65M)

• Global Strategic Insights & Execution

• Team Building & Leadership

PROFESSIONAL EXPERIENCE

EVP, Head of Data and Analytics - IPG HEALTH October 2021 – June 2023 Led cross-functional teams servicing forty-five agencies with analytics, social intelligence, and omnichannel products and services.

• Played a pivotal role as a pitch champion, generating $30M in new yearly revenue.

• Overhauled a team of 50+ analysts, data scientists, and data engineers to optimize delivery across the new mega network structure. SVP, Head of Data and Analytics - EVOKE GROUP February 2018 - October 2021 Served as Analytics and Marketing Technology lead across Evoke creative, media, PR, and medical education agencies.

• Launched a thriving data-driven omnichannel and social intelligence ecosystem, increasing network revenue by 6%.

• Acknowledged as a significant contributor to all business development and acquisitions, increasing revenue by 120%. VP, Decision Sciences - HAVAS HEALTH AND YOU June 2015 – January 2018 Revitalized overall analytics activities, solution creation, pitches, and personnel for all six HAVAS Health & You network agencies.

• Attained 250% team revenue growth by implementing an omnichannel insight & next-best action ecosystem.

• Introduced data-first pitch strategies and delivered an 80% pitch win rate, resulting in over $80M of new network engagements. Head of Analytics - HARRISON AND STAR September 2014 – June 2015

• Founded the agency's first analytics and media operations departments, contributing to significant pitch success. Industry Principal, Pharmaceutical Industry Services - WIPRO March 2012 – June 2014 Created global analytics and digital marketing practices, building a team of 150 FTEs globally and surpassing targets by 250%. Pharmaceutical and Media Business Unit Lead - MU SIGMA December 2008 – February 2012 Established the Pharmaceutical and Media verticals, including delivery, sales, client service, and staffing of 350 FTEs. ($65M yearly) United States Business Unit Lead - CEGEDIM STRATEGIC DATA (IQVIA) June 2007 – November 2008 Overhauled the business unit to profitability by rebuilding product development, BD, analytics, market research, and operations functions. Director of Pharmaceutical Intelligence - COMSCORE December 2005 – June 2007 Led the pharmaceutical vertical and was chosen to be on the internal IPO committee, leading to a successful 2007 IPO. EDUCATION

UNIVERSITY OF MASSACHUSETTS – AMHERST September 1995 – August 1999 Focus on Economics