Summary of Skills

Thorough knowledge of Lead Generation & Marketing “best practices”

Strong and successful background in B2C, B2B and Non-Profit arenas, through print media (including direct mail), broadcast, and digital media, for markets in Canada, the US, and Europe

Skills in creating, presenting, and managing new ideas, concepts and finished Marketing materials to audiences at all levels

International Marketing Facilitator – RussBeauty LLC (March 2020 to February 2023)

RussBeauty is a Moscow, Russia based company that sells products in Russia, Eastern Europe, and Asia. My role was to facilitate their entry into several Asian markets.

●Target markets included the Hong Kong, Japan, Malaysia, and Thailand

●Media focus was print advertising and e-commerce

●Product lines included household items, consumables (tea and coffee), and health & wellness items (exercise equipment)

●Results: Successfully introduced several product lines to consumers in the countries listed above via email marketing, e-commerce, and magazine print ads

Marketing Director – Inner Wisdom Marketing (November 2016 to January 2020)

Created and managed marketing campaigns promoting Health & Wellness products in the United States.

●Products included subscriptions (paid and free) to health and wellness newsletters, and nutraceuticals for a wide variety of health issues, including (but not limited to) joint pain, diet, memory loss, ED

●Media included print and e-commerce

●Duties included hiring and management of marketing team members, budgeting, creating promotional calendar, and managing promotional creation and implementation

●Monthly sales averaged $1.3 million dollars (US$)

Marketing Manager – JR Direct International (September 2013 to October 2016)

Managed and supervised a team of marketing professionals focused on international campaigns.

●Target markets included the United States, Australia, and Japan

●Media included print and e-commerce

●Duties included concept creation, media placement, promotional ideation, and managing creative process

●Generated and managed promotions that delivered ROI of 84 to 1, sales of more than $25,000 per week, and converted hundreds of thousands or prospects into paying customers.

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President – InterCity Advertising Inc. (July 2010 to September 2013)

Ran a Vancouver-based company that made media buys for print and broadcast media in Canada and the United States for a variety of Canadian and American companies.

●Products and services offered by clients included B2C, B2B, and non-profit organizations

●Product lines included household items, esoteric products, and multiple lead generation promotions

●Budget management ranged from $5,000 to $250,000 per month

International Marketing Director – Interglobe Project Management (Feb 2000 to June 2010)

Created and managed international marketing campaigns promoting Canadian products to international markets.

●Target markets included the United States, Great Britian, France, Germany, Australia, Hong Kong, and Japan

●Media included print, telemarketing, direct mail, and e-commerce

●Duties included promotional ideation, managing creative process, and overseeing order taking and fulfilment

●Results: over a 10-year period, generated more than $250 million in profit

References available upon request

Peter T. Britton

C: 236-***-****

ad3sdo@r.postjobfree.com

Peter T. Britton

C: 236-***-****

ad3sdo@r.postjobfree.com

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