Marketing Manager Product

George Rifford

******.*********@*****.*** 913-***-****

linkedin.com/in/georgerifford

Summary

Sales, Account Management, Customer Relations, Agile Project & Technical Quality Management leader with an MBA and a proven record of building successful relationships in retail and wholesale organizations. 20+ years of technical sales and wireless mobile experience with Clearwave Fiber, Sprint/T-Mobile, and LG Electronics. Recognized as an industry leader for building strong partnerships and quickly addressing quality issues. Expertise in Customer Relations, B2B/B2C Sales, SaaS Sales & Marketing, Risk Management, Profitability Improvement, Agile Project Management, and more.

Experience

Senior Account Executive

Clearwave Fiber

Jul 2022 - Sep 2023

•Generated over $300k in new sales growth in the first year while maintaining profitability.

•Increased brand awareness through cold calling existing and expanding communities.

•C-Suite level presentations at the enterprise level using Salesforce CRM for all sales activities.

Director of Quality & Reverse Logistics

Quality One Wireless

Jan 2022 - Jul 2022

•Managed multi-million-dollar reverse logistics & handset repair programs.

•Identified new business opportunities, generating incremental revenue.

•Led a handset quality team of 25 responsible for pre-launch and post-launch risk mitigation.

Head of Sales and Business Development

Pinkbyte

Jun 2019 - Dec 2021

•Presented SaaS virtual emulator at virtual and in-person trade shows.

•Achieved a 22% incremental sales increase through C-Level product marketing presentations.

•Achieved a 9% organic sales increase through solid customer relationship management.

Manager, Reverse Logistics & Pre-Owned Handset Kitting

Sprint

Oct 2018 - Apr 2019

•Managed multimillion-dollar retail pre-owned handset kitting program.

•Increased sales of pre-owned wireless handsets by 12% in 4 months.

•Led a team of 5 managing various handset repair programs and projects.

Regional Sales Manager LG Electronics

Jul 2018 - Oct 2018

•Increased sales and brand awareness through strong customer relationships.

•Developed and implemented a strategic marketing program.

•Cross-functional project management experience engaging with various teams.

Senior Technical Account Manager

LG Electronics

Jun 2008 - Jun 2018

•Managed Customer Relations & Product Quality for Sprint, generating $750 million in annual revenue.

•Reduced overall service costs to less than 1% of ASP by leading process changes.

•Successfully maintained LG’s top-rated position in Sprint’s quality scorecard.

Education

Baker University

MBA, Business Administration and Management, General

Fort Hays State University

Bachelor’s Degree, Business Administration and Management, General

Skills

Vendor Contracts • Supplier Evaluation • Defining Requirements • Cost Savings • Contract

Management • Business Relationship Management • Gross Margin Analysis • Regional Sales

Management • Technical Sales • Business Process Improvement

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