Bekah Rife (she/her) Venice, CA ***** 925-***-**** ad3s1z@r.postjobfree.com

I am a results-driven business leader with a passion for helping impactful companies grow and thrive. I collaborate effectively with my teams to create innovative products that resonate with consumers. I have adeptly navigated start-up environments, showcasing a solution-oriented mindset, acute organizational skills, multitasking abilities, and exceptional interpersonal aptitude. Leveraging a diverse background in athletics, entertainment, sales and hospitality, I understand the significance of teamwork and personal connections in achieving business success. My objective is to continue professional growth while striving to inspire and motivate those around me. Committed to contributing my skills to industries focused on improving the planet and enhancing people's lives.

Professional Experience

Digitzs Solutions, Inc. March 2015 - Present

CoFounder, Investor Relations, Finance Manager (remote) Santa Monica, CA

- Provided comprehensive support encompassing HR, sales, operations, marketing, fundraising, accounting, budgeting, and bookkeeping.

- Nurture relationships with 150 investors worldwide, assist in crafting quarterly investor updates.

- Contributed to Digitzs' success, achieving the #1 spot in CNBC Crowdfinance 50 Index with $7M+ in commitments and becoming one of Crowdfunder's most successful campaigns.

- Responsible for launching, developing and growing financial tech payments company (SaaS) with the CEO. SriMu Plant Based Cheese Sept. 2019 – Sept 2023

COO, Director of Wholesale (remote) Los Angeles, CA

- Successfully launched and grew SriMu, a consumer-packaged food company (plant based cheese), from concept to a thriving business.

- Oversaw the design of our commercial kitchen space and established safety and efficiency procedures, ensuring optimal performance with kitchen staff.

- Cultivated and managed relationships with strategically aligned wholesale accounts, contributing to significant sales growth.

- Led the entire sales cycle for customers, from discovery to onboarding and continuous account nurturing.

- Catalyzed a 139% growth in wholesale sales and a 340% increase in new accounts over the past year.

- Established strong partnerships with shipping, packaging and ingredient providers to secure competitive rates and service.

- Implemented cost-saving strategies, resulting in a 27% reduction in shipping costs and a 30% decrease in cashew cost per pound.

- Directed recruitment, interviewing, hiring, onboarding, and training of employees at all levels.

- Sustained a culture of inclusion, mindfulness, diversity, and understanding within the team.

- Expertly managed cash flow analysis, budgeting, payroll, accounts receivable, and accounts payable.

- Ensured compliance with health department permits, certifications, insurance, and workers' comp policies.

- Assumed additional responsibilities, including nutrition labels, barcodes, shipping department management, strategic partnerships, graphic design, HR, fundraising, marketing, packaging and design, inventory, and day-to-day operations.

- Relocated and successfully relaunched the company in Memphis, Tennessee in April 2023. Rife Style Food Consulting Aug 2013 – Sept 2023

Plant-Based Chef, Food Consultant, Recipe Developer, Culinary Instructor, Food Stylist (hybrid) Los Angeles, CA

- Expertly trained chef in plant-based cuisine and nutrition.

- Managed diverse private clients' diets and budgets while handling grocery shopping, cooking, menu creation, and deliveries.

- Researched ancient and modern wellness methodologies to provide a tailored and holistic approach uniquely suited to each client's needs.

- Skilled culinary instructor with a proven track record in catering private events and retreats.

- Excelled in the art of food styling and photography while also crafting enticing recipes and creating captivating content for diverse brands and companies.

- Proficient in orchestrating the successful launch and expansion of consumer packaged food enterprises, as well as spearheading the introduction of novel food products to the market. Best Events Aug 2012 - Aug 2013

Event Producer, Executive Assistant (hybrid) Beverly Hills, CA

- Coordinated in-office and on-site schedules and duties for 20+ employees during events.

- Managed guest lists for high-end events with up to 500+ attendees.

- Developed and maintained relationships with vendors and suppliers. Badfish Designs Jan 2009 - Jan 2013

CoFounder, Business Manager, Designer (hybrid) Los Angeles, CA

- Conceptualized, designed, and produced two handmade jewelry collections annually.

- Partnered with stylists and celebrity clients for optimal placement in LA Fashion Week, media outlets and editorial spreads.

- Managed orders with 30+ boutiques and maintained the e-commerce website. Oasis Bar & Grill Sept 2007 - Feb 2011

Restaurant & Event Manager (onsite) San Diego, CA

- Managed a 50-table fine dining restaurant, overseeing schedules, seasonal menus, and vendor relationships.

- Designed indoor and outdoor event spaces for various occasions. Andaz Hotels by Hyatt Oct 2007 - May 2009

VIP Guest Services Manager (onsite) San Diego, CA

- Launched the VIP guest service program at Andaz, a premier 5-star hotel and nightclub.

- Sold luxury packages to VIP guests along with local and international companies.

- Facilitated events and collaborated with various teams for seamless execution. Education

Plantlab Culinary School - Matthew Kenney: Raw Desserts Venice, CA Cornell University - T. Colin Campbell Center for Nutrition Studies: Plant Based Nutrition Online Rouxbe Culinary School - Culinary Arts: Plant Based Cuisine & Vegan Desserts Los Angeles, CA San Diego State University - Bachelor of Science: Business Management San Diego, CA Additional Experience

- Earned scholarships to compete in Division 1 NCAA collegiate swimming and water polo teams, achieving All-American and team captain status.

- Participated in Olympic Trials and ranked among the top 35 girls in the nation, earning consecutive national titles.

- Gained diverse experience working in the USA, Spain, Indonesia, Australia, and Dubai.

- Pioneered and performed in the first fully underwater mermaid show inside The Dubai Aquarium.

- Set a Guinness Book of World Records for the longest female relay ever swum.

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