TAMIKO WELLS

UX/UI Designer & Content Strategist

ad3rz6@r.postjobfree.com www.linkedin.com/in/ni~chelle/ https://nichele.myportfolio.com CAREER SUMMARY

I’m a creative and enthusiastic UX researcher and UI designer with a solid foundation in design principles, where I can create impactful and compelling designs that will provide intuitive user-centric solutions. I have over 15 years of leadership experience as a business owner, which has equipped me with invaluable skills in client relations, process analyses, and creative marketing strategies. These skills have helped me become adaptable, resilient, and uniquely capable of crafting compelling content that resonates in the ever-changing digital landscape. I am eager to bring fresh perspectives to a forward-thinking company. EDUCATION

University of Houston Cullen College of Engineering Technology Division Digital Media, B.S.

Magna Cum Laude

Sugar Land, TX

Houston Community College

Associate of Arts – Digital Communications

Desktop Publishing Certification

Houston, TX

EXPERIENCE

FOUNDER AND BUSINESS OWNER 2008 - July 2023

Hair De’menzions, LLC Sugar Land, TX

Managed a salon suites rental for licensed cosmetologists, enabling independent contractors to run their businesses.

• Founded business from scratch, successfully growing it to a team of 5 employees and 15 independent contractors.

• Generated average annual sales growth of 15%, making it a profitable venture.

• Developed online booking platform, expanding customer reach globally.

• Implemented strategic marketing campaigns, resulting in a 20% increase in brand awareness.

• Enhanced customer engagement by introducing a loyalty program, contributing to a steady 15% increase in annual sales growth.

• Drove community engagement by organizing and hosting monthly events, fostering a vibrant salon culture, and increasing client retention by 25%.

WORK STUDY UX RESEARCHER August 2023 - Present

University of Houston UX Lab Sugar Land, TX

Researching the Yuka app aims to optimize user satisfaction by understanding their behaviors, preferences, and pain points, guiding improvements for an enhanced user experience.

• Meticulously selected participants mirroring the Yuka app's target demographic through research and screening procedures, considering factors like age and specific use cases.

• Employed diverse techniques—user interviews, surveys, and usability testing—to capture both qualitative and quantitative data, providing a comprehensive understanding of user experiences.

• Conducted in-depth observation of user interactions with the app, analyzing behaviors, preferences, and pain points, ensuring coverage of task success and emotional responses.

• Established an iterative design process that actively gathered user insights, informing design decisions, and ensuring consistent alignment with user needs and expectations throughout the development cycle. Shared research findings and critical insights. CONSULTANT WORK – UI/UX DESIGNER January 2023 – July 2023 Allshe Academy Nonprofit Organization Sugar Land, TX Ensuring a seamless UI/UX strategy for the Allshe Academy website enhances user engagement, facilitates compelling learning experiences, maximizes educational initiatives, and increases brand awareness to gain sponsorship.

• Recognizing the need for an enhanced online presence for Allshe Academy, I took on the responsibility of improving their website, resulting in a 20% increase in brand visibility and credibility.

• Tasked with revamping the website, I initiated a comprehensive redesign, focusing on user experience, visual appeal, and functionality, contributing to a 30% improvement in website traffic.

• Implemented strategic changes, including streamlined navigation, visually appealing design elements, and optimized content organization. Conducted user testing to refine the site based on real user feedback, resulting in a 25% increase in visitor duration.

• The revamped website resulted in a significant improvement in user engagement, with a notable 35% increase in overall user satisfaction. The improved user experience positively impacted Allshe Academy's online presence, contributing to enhanced brand visibility and credibility within their community.

CONSULTANT WORK – UI/UX DESIGNER October 2022 – May 2023 HD LUX Extensions Houston, TX

I created a transmedia campaign to strategically deliver a cohesive and immersive brand narrative across multiple platforms and mediums. Using storytelling elements like videos, social media, e-newsletters, and interactive experiences to increase brand awareness and boost sales.

• Faced with the challenge of establishing HD LUX Extensions, a completely new business with no online presence, I embarked on the task of creating a cohesive website and initiating a comprehensive social media campaign.

• The task at hand involved creating an entire online presence for HD LUX Extensions, encompassing the development of a coherent website and the launch of an effective social media campaign within the first three months.

• Spearheaded UI/UX design initiatives, implementing wireframes and prototypes, resulting in a 20% improvement in website functionality within the initial two months. Executed creative art direction, analyzing, strategizing, conducting usability testing, and creating journey maps. Additionally, developed a robust content strategy and integrated a Meta AR Filter app into social media platforms, transforming HD LUX Extensions into a visually appealing and user-friendly brand within the first four months.

• The result of these efforts was a thriving online presence for HD LUX Extensions within the initial six months. UI design improvements contributed to a 10% increase in website traffic and overall user satisfaction. The social media strategy, including the integration of an AR filter, led to an impressive 25% increase in user activity on various platforms. SOFEWARE PROFICIENTIES

• Software Proficiency: Figma, Notion, Adobe Creative Suite (Adobe XD, Photoshop, Illustrator, InDesign), Microsoft Office

• Research and Testing: User research, Usability Testing, User Interviews, Persona Development, Task Analysis

• Tools and Technologies: Prototyping, Wireframing, Design Thinking, Responsive Design Principles, Collaboration Tools (e.g., Figma, Notion, Trello)

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