MARCI BRYANT, MBA

313-***-**** ad3rs8@r.postjobfree.com bit.ly/marcibryantmba Dearborn, MI

WORK EXPERIENCE

SYNC DIGITAL AGENCY, Southfield, MI

Marketing Manager and Corporate Trainer (Part-Time Remote), June 2014 - Present

Develops go-to-market strategies for businesses utilizing research, positioning, messaging, search, copy, graphics,

social, web design, and automated workflows. Project manager and product owner for web hosting and design SaaS.

●Built campaigns and workflow automations using Hubspot Sales, Marketing, and Service products for a telecom company.

●Hired and trained 20+ digital marketing apprentices on strategy, content, digital design, and video production.

●Constructed a professional development training series on college readiness for 400+ high school students.

●Facilitated workforce development training for 100+ new employees to increase retention for a casino hotel.

●Built a website, directory, and lead nurturing workflow for a healthcare non-profit using Duda and Paperform.

●Created omnichannel graphics and copy to promote business events for a cable and internet service provider.

●Developed a Duda website, corporate brochures, and omnichannel marketing campaigns for a telecom company.

●Transformed social media content, lead nurturing emails, web copy, and digital designs for a financial institute.

●Led after school workshops in science, engineering, forensics, and character development for middle school students in Detroit Public Schools.

FORD MOTOR COMPANY, Dearborn, MI

Senior Copywriter - B2B, Ford Pro (Remote), July 2021 – June 2023

Collaborated with agency, CRM, user experience, customer experience, and SaaS teams to produce omnichannel content for commercial vehicle, fleet SaaS, financing, and mobile service go-to-market campaigns.

●Interfaced with software developers and product owners to create content for 20+ B2B fleet SaaS apps.

●Analyzed customer feedback on all Ford Pro products to refine lead generation strategies and calls to action in Microsoft Dynamics 365.

●Developed product training for electric vehicles, chargers and fleet SaaS that was shared with 650+ dealerships.

●Lead agency partners in developing marketing campaign content for all Ford Pro product categories.

●Managed legal approval of copy, graphics, videos, disclaimers, and best-in-class claims for the department.

●Crafted compelling copy and graphics for YouTube, LinkedIn, Twitter, Facebook and fordpro.com, resulting in increased traffic, followers, and subscribers.

Assistant Brand Manager - Ford Pro (Remote), November 2019 - July 2021

Managed marketing, competitive analysis, promotional spend, and market share for E-Series and F-600 vehicles.

Contracted by Ronin Staffing in Glendale, CA.

●Developed marketing campaigns and sales collateral to increase brand awareness and market share.

●Led 30+ agency projects for online and traditional ads, websites, trade shows, brochures, and social media.

●Revamped 60+ online courses to improve product education median scores above 80% for dealers.

●Resolved E-Series and F-600 product issues for 650+ dealerships, with 90%+ customer satisfaction.

●Managed annual production of promo trucks, wide format graphics and merchandise for 20+ trade shows.

●Created monthly newsletters that were distributed to dealers and fleet managers nationwide via Salesforce.

●Managed the omnichannel go-to-market strategy for the F-600 with $1.2M promotional budget.

Digital Content Manager, March 2016 - December 2017

Managed content development and media production to support the go-to-market strategy for a systems engineering

SaaS and training website used by 65k+ product engineers globally. Contracted by Geometric Americas in Troy, MI.

●Outstanding Employee Achievement Award Winner: November 2016, July 2017, August 2017.

●2017 Silver Excellence in Partnership Award Winner: Chief Learning Officer Magazine.

●Edited, narrated and recorded scripts for 30+ SaaS training videos for product development engineers.

●Produced a video interview series with 20+ systems engineering executives and technical leaders.

●Designed graphics, marketing collateral, and gamification assets to promote the SaaS at trade shows.

●Created press releases, banners, posters, newsletters, and flyers to promote the SaaS training website.

●Developed an on-demand videography training series for 12 team members.

●Managed copy, layout, graphics, and video projects for the systems engineering website.

●Led a team of 6 interns composing and editing blog posts for the systems engineering website.

MOPEC, Oak Park, MI

Digital Marketing Manager, October 2014 - March 2016

Developed and implemented an omnichannel marketing strategy that managed and nurtured leads from 14k+ global prospects in pathology, anatomy, necropsy, and mortuary science.

●Managed a $100k rebranding, web design, and marketing automation project to completion in six months,

generating over $250k in online sales in the first quarter of implementation.

●Managed relationships with magazine editors in four industries for product releases and featured stories.

●Produced internal and external corporate letters, memos, presentations, and emails for the CEO and VP of Sales.

●Hired and managed the virtual team responsible for website redesign, software development, and asset creation.

●Created and presented product and marketing training for 150+ customer service and sales partners globally.

●Composed all website content, safety data sheets, and equipment training materials.

SCHEID DIESEL SERVICE CO., Lafayette, IN

Marketing Director, May 2011 – September 2012

Directed branding, graphic design, copywriting, marketing strategy, social media management, event planning, media buying, lead generation, and third-party resources for three retail locations and a motorsports brand.

●Led all branding, marketing, event sponsorship, sales training, social media and web design projects.

●Managed sponsor and vendor relations for the annual Diesel Extravaganza event, increasing revenue by $22k over the previous year with redesigned sponsorship packages.

●Secured the company’s first media partnership for the annual motorsports event, reducing advertising costs by more than $10k and increasing media exposure by more than 40%.

ADDITIONAL WORK EXPERIENCE

Comcast Cable Retention Account Executive, 2009 - 2011

AT&T Yellow Pages Digital Marketing Account Manager, 2008 - 2009

Fitness USA Event Marketing Manager, 2006 - 2007

Syditty Clothing Marketing Director, 2004 - 2008

T-Mobile Wireless Sales Representative, 2006 - 2008

EDUCATION

BA, Advertising, Michigan State University

MBA, Marketing, University of Phoenix

Digital Design Certificate - Graphic and Web, The Art Institute of Pittsburgh

TECHNICAL EXPERTISE

HubSpot Adobe PhotoShop, Premiere Pro, Acrobat MS Office 365, Publisher, Project, Teams, SharePoint, Dynamics Zoom Workfront Jira Slack Zapier WordPress Duda ChatGPT Google Workspace Clickfunnels Shopify Wrike Paperform Mailchimp

PROFESSIONAL SKILLS

Business to Business Lifecycle Marketing Business Development Customer Service, Retention, and Experience Strategic Planning Agency, Project, Team, and Account Management Web Design Funnel Building Search Engine Optimization Social Media Training and Facilitation Videography and Production Copywriting and Editing Graphic Design Market Analysis Marketing Automation E-Commerce Sales Go-To-Market Strategy

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