Lakshay Khanna

613-***-**** ad3rp2@r.postjobfree.com linkedin.com/in/lakshaykhanna2

Education

Master of Business Administration Ottawa, ON Jan 2022 ? Apr 2023

Carleton University- Sprott School of Business (4.0 GPA)

? Emphasis on Marketing and Data Analytics coursework

? Selected delegate for MBA Games case competition 2023

? Recipient of Ernst & Young Ottawa Leadership award

? Member of a Beta Gamma Sigma Society

? Teaching Assistant Digital Marketing.

Diploma, Digital Marketing India Nov 2018 ? Feb 2019

National Institute of Digital Marketing

Bachelor of Merchandising and Retail Management India May 2014 ? Apr 2018

School of Retail (FDDI) (3.8 GPA)

Certifications and courses

? SERP Marketing (Google) ? Meta Digital Marketing ? Strategy Consulting (by BCG)

? Google Analytics 4 ? Google Ads ? Jira Fundamentals

Skills

? Drip Marketing ? PPC (Google AdWords) ? SEO

? Google Analytics 4 ? Meta Marketing ? Budgeting and Forecasting

? Keyword research ? Ticktock Ads Manager ? Market Research

Professional Experience

Meta Marketing Pro Accenture (Ottawa, ON) Sep 2023 - Present

?Managing a $1 million+ advertising portfolio on Meta platform, employing account-based marketing

strategies to maximize ROI for e-commerce clients.

? Optimizing event tracking by implementing Pixel and Conversion API.

? Configuring and executing the full-funnel ad strategies for professional service and e-commerce businesses

using Meta Ads Manager, meticulously tracking ad performance, and building comprehensive post-

campaign performance reports.

Marketing and Engagement Advisor (Co-Op) Carleton University (Ottawa, ON) Sep 2022- Apr 2023

? Developed and executed a digital strategy to increase brand awareness among industry leaders, through

LinkedIn and SERP marketing. 39% increase in web organic traffic and an 82% decrease in CPR through Ads.

? Orchestrated the CU@Kanata event in collaboration with the Kanata North Business Association, driving

stakeholder engagement and brand communication.

International Marketing Manager Eximani Vietnam Co. Ltd. (Vietnam) Jan 2021 ? Nov 2021

?Led International marketing program planning and execution, focusing on LinkedIn and Meta advertising

campaigns along with SEO for digital management and global brand enhancement.

? Led the department, resulting in a 34% increase in web interactions and a 78% rise in return on ad spend.

? Utilized proficiency in Google Analytics to interpret and narrate the data story behind these numbers.

Marketing and Research Assistant Machine Tools India Ltd. (India) Jul 2018 ? Dec 2020

? Conducted market research and analysis to explore new international markets.

? Successfully executed B2B lead generation campaigns with strategic retargeting, achieving a 30% boost in

leads and reducing conversion time by 44%.

For a comprehensive overview of my soft skills and working style, please visit my detailed profile on Plum: here.

Community Engagement and Leadership

Senior Strategy Consultant Sprott Student Consulting Group (Ottawa, ON) Jan 2022 ? Apr 2022

? Spearheaded a team to strategize partnerships and communication channels specifically for the Long-Term

Care (LTC) sector of a leading healthcare institute.

? Implemented Agile methodology for effective project management and team coordination.

? Developed and proposed six strategic partnership recommendations, resulting in the successful finalization

and ongoing maintenance of four key partnerships.

? Recognized with the Best Leadership Award by Ernst & Young, reflecting exceptional project leadership and

impactful strategic contributions.

Teaching Assistant Digital Marketing Carleton University (Ottawa) Sep 2022 ? Dec 2022

? Facilitated in-depth learning for over 90 students in complex digital marketing strategies, utilizing tools such as

Google Keyword Planner, SEOquake, and Semrush.

? Enhanced practical understanding by analyzing diverse advertisements through TikTok and Meta Ads Library.

Director Corporate Affairs Sprott Student Consulting Group (Ottawa, ON) May 2022 ? Dec 2022

? Spearheaded the functional team of the consulting group in strategic execution and operational

enhancements, while fostering a diverse and inclusive team culture.

? Utilized Trello for streamlined internal communications and LinkedIn for effective partner engagement.

President AIESEC Jodhpur (India) Oct 2019 ? Feb 2021

? Led the Jodhpur branch of AIESEC, one of the world's largest youth-led organizations, establishing and

maintaining international relations across 38 countries and achieving 112% of the annual financial goals.

? Managed and executed numerous local and international events, propelling AIESEC Jodhpur to regional

prominence in the respective tier.

Marketing Associate Krooky Design (Damietta, Egypt) May 2018 ? July 2018

? Volunteered for an international exchange, contributing to a dynamic team at an architectural design

startup in Egypt. Where I led the enhancement of online visibility and engagement through organic social

media strategy and content development.

? Designed and launched an SEO-optimized website using Wix, significantly improving the startup's online

presence and customer interaction.

For a comprehensive overview of my soft skills and working style, please visit my detailed profile on Plum: here.

Contact this candidate