Gianni Newman – Business Operations and IT Administration

Passionate professional with a strong background in IT Administration including Google Workspaces and Microsoft 365. Proven track record in Marketing Operations, Salesforce Configuration, and Marketo Automation. A reliable team player known for strong problem-solving skills, effective communication, and enhancing customer loyalty and satisfaction. Education

September 2017 – May 2020

University of Massachusetts, Lowell, MA – Bachelor of Science in Business Administration, Management Information Systems and Services

Skills

Productivity, Critical Thinking, Problem-Solving, Efficiency, Reliability, Integrity, Project Management, Team Player. Process Automation, Data Management, Analytics, User and Organizational Setup, Data Access and Security. Experience

Upwork Freelancing, Austin, TX – Independent Salesforce Consultant (May 2020 – Present)

• Configuring Sales Cloud Orgs, setting up users, roles, profiles, workflow rules, custom objects, and related components.

• Integrating applications such as Marketing Cloud Account Engagement (Pardot), HubSpot, Lean Data, and Distribution Engine to enhance system functionality.

• Designing, developing, and maintaining complex workflows, validation rules, formulas, custom workflows, process builders, page layouts, and custom fields/objects.

• Managing user access and permissions through Permission Sets, Public Groups, Queues, Sharing Rules, and Security.

• Working with SOQL and Visualforce/APEX, and using data loader for inserting, updating, and bulk importing/exporting data from Salesforce.com objects.

• Directly interacting with executives to clarify expectations, agree on terms and services, ensure timely delivery of work, and offer reports with complete transparency.

Everbridge, Burlington, MA – Marketing Operations Specialist II (Oct 2020 – Nov 2022)

• Directed and executed all journeys & setups of Everbridge’s global email marketing campaigns via our MAP (Marketo).

• Integrated LeanData with our Salesforce CRM: implementing the new lead routing and automation strategies led to an increase in BDR and Account Executive activity by over 35% and closed-won opportunities by 15%.

• Administered Drift Chatbot and implemented conversational marketing strategies to generate top-funnel leads.

• Managed our and ABM platform (6sense) to build account segmentations, execute marketing campaigns, report on performance, and train all ABM operational processes.

• Ensured data accuracy within first-touch and last-touch attribution models, created opportunity forecasting and leveraging SF reports & dashboards to visualize the sales pipeline. Synopsys, Burlington, MA – Marketing Operations Specialist (Jan 2020 – May 2020)

• Managed data analysis projects to enhance B2B marketing strategies, surpassing project deadlines by 30%.

• Carefully handled numerous data sets with over 500,000 Excel records, utilizing advanced functions such as VLOOKUPs, Pivot Tables, and various charts/graphs to analyze and present data effectively.

• Imported thousands of data records into Salesforce using Import Wizard and Data Loader.

• Sustained a high conversion rate of inbound leads to Sales Qualified Leads (SQLs), contributing significantly to the sales pipeline and overall revenue growth.

Austin TX, 781-***-****, ad3rk5@r.postjobfree.com