Swati Sharma

ad3rip@r.postjobfree.com • 860-***-****

PUBLIC/ MEDIA RELATIONS – MARKETING

Corporate Communications – Social Media Analytics

SUMMARY OF QUALIFICATIONS

Public Relations specialist with diversified experience in media relations, client services, PR campaigns, brand management, content creation, press conferences and influencer relations

Proven ability to create and implement PR strategies and campaigns to build brand awareness

Skilled at managing press conferences and engaging with a network of social influencers and media

Conduct data analytics to research competitive market and optimize results for clients

Highly motivated multi-task manager with an excellent track record and strong work ethic BUSINESS BACKGROUND

FREELANCE CONTENT CREATOR, nationwide 2019-present Content Creator

• Beauty Content Creator developing engaging content including reels, images, short/long videos, and flat lay product shoots for social media platforms Instagram, TikTok, X and Facebook for national beauty brands.

• Promote brand awareness and prepare for product launches for such brands as Urban Decay, Fresh, Smashbox Cosmetics, Bliss, Velour Cosmetics, Sheglam, Youth To The People and others TEAMWORK COMMUNICATIONS PVT. LTD, Delhi, India 2016-2018 Senior Public Relations Account Executive

• Managed PR for major accounts in hospitality, lifestyle, fashion, healthcare, education and business start-ups including Marriott Group of Hotels, Hyatt Regency, Maui Jim sunglasses, Juvederm, Panasonic, and others

• Communicated daily with clients, delivered presentations, led meetings, and resolved client issues

• Coordinated press conferences and events with journalists, reporters, stylists, influencers and bloggers

• Developed 30-60-90 PR strategy plans involving measurable PR initiatives with clear ROI potential

• Created media kits, press releases, and proposals utilizing Salesforce for media relations/campaigns INTERNSHIPS

Social Media Intern (MA program), Perfect Relations Pvt. Ltd., Delhi, India Drafted blogs/tweets for clients such as Uber India, Air India and Sun TV. Managed daily activities for X, Facebook, Instagram. Prepared weekly reports on social media reach, engagement, and organic following. Client Services Intern (BA program), JWT Ad Agency, Delhi, India Designing proposals for ad pitches, shared media buying rates, and delivered ads for government contracts (Indian Railways, Delhi tourism, Delhi Metro) and public events (Delhi Kite, Food and Flower Festivals). EDUCATION

AMITY UNIVERSITY, Noida, India

Master of Arts, Public Relations & Event Management (2016) GGSIP UNIVERSITY, Delhi, India

Bachelor of Journalism & Mass Communication (2012) DELHI UNIVERSITY SCHOOL OF OPEN LEARNING

Bachelor of Commerce – Business Administration & Human Resources (remote, 2012) Skills: Microsoft Office Suite. Salesforce CRM

VISA Status: EAD (Employment Authorization Document) No sponsorships required. References: Available upon request

Linkedin.com/in/swati-sharma-334058ba • Instagram.com/swateeshrma