Market Research Data Collection

Kalyani Patil

+1-412-***-**** • *****@****.*** • kalyani-patil-891697177

OBJECTIVE

Seeking to excel in marketing analytics, specializing in extensive market research and deep exploration of shopper behavior through adept data collection methods.

EDUCATION

University of Pittsburgh, Joseph M. Katz Graduate School of Business Pittsburgh, Pennsylvania Master of Science in Marketing & Business Analytics (STEM Designation) Dec 2024 North Maharashtra University, School of Chemical Sciences Jalgaon, India Master of Science Analytical Chemistry Feb 2019

North Maharashtra University, School of Chemical Sciences Jalgaon, India Bachelor of Science Chemistry April 2017

EXPERIENCE

Graduate Experience, University of Pittsburgh

"Consumer-Centric Research and Targeted Marketing Campaign Design."

"PharmaSim Simulation Study, Analyzing Pharmaceutical Market Dynamics and Strategic Decision-Making."

“Capstone project- Shoppers performance relative to the market and identify opportunities to grow their business.”

Merkle Sokrati, Pune, Maharashtra

Dec 2023

Oct 2023

Nov 2023

Dec 2021 - June 2022

Junior Research Associate

Spearheaded over 150 market research initiatives across various industries, including Automotive & Mobility, Banking & Consumer Finance, Fashion & Beauty. These efforts were aimed at understanding and identifying market trends.

Examined 6 industry domains, employing effective targeting, operational efficiencies, enhanced offerings, and strategic decision- making, resulting in a 20%-25% increase in sales.

Created and delivered more than 100 reports for clients, encompassing a wide range of analyses such as Competitive, Trend, SWOT & Comparative Analysis, Company Profiling. These reports gave valuable insights and information to assist clients.

Conducted in-depth examinations of five Media Overviews, distinct from Technical, Industry, and Corporate Overview. These analyses provided comprehensive insights into media landscape, enabling a well-rounded understanding of market.

Took initiative and built a team of 5 people to analyze 205 biographies in Fashion and Beauty industry and presented it to clients. Teamwork demonstrated great coordination and communication throughout project.

Managed, compiled, and interpreted market data and information, aiming to identify market trends. Valuable analysis supported sales initiatives and enabled informed strategic decision-making by delivering in-depth insights. Emcure Pharmaceutical, Pune, Maharashtra July 2020 - Aug 2021 Research Assistant

Attained a key role as a Research Assistant in the Method Validation & Stability department, focusing on validating 15 distinct drug analysis methods to ensure testing accuracy and reliability.

Performed 5 drug tests - Dissolution, UV Analysis, HPLC Analysis, LOD & LOQ, Swab Analysis on different types of material plates, Accuracy, and Robustness. Also, managed a portfolio of 200 drug analysis data and engaged with two stakeholders and clients of company. The experiences greatly contributed to enhancement of communication and leadership skills and collaborate with various stakeholders.

SKILLS & CERTIFICATIONS

Analytical Skills - Proficient in data analysis using tools such as Python, Tableau, SPSS Modeler, Statistical analysis and hypothesis testing – Phstat.

Marketing Skills – Marketing Research, In-depth study of shopper behavior, including data collection methods, analysis techniques, and insights generation for optimizing retail strategies by using IBM SPSS and Excel, Advertising and Social Media Strategy Skills.

Computer Skills - Proficient use of Microsoft Suite (Excel, Word, PowerPoint, and Outlook).

Collaborative team player, Strong problem-solving and critical thinking abilities, Strong Interpersonal skill.

Languages- English, Marathi (Native), Hindi.

Certifications- Google Analytics, Advertising- Facebook and Instagram, Google Ads Search. EXTRACURRICULAR ACTIVITIES

Member of the University of Pittsburgh Business Technology Club, Operations Club, Healthcare Club, Consulting Club.

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