Arjen Westerink

ad3red@r.postjobfree.com • LinkedIn

Houston, TX 77057 • 979-***-****

LinkedIn URL: https://www.linkedin.com/in/awesterink/

Director of Presales / Product Marketing Profile

Accomplished business development professional with extensive experience in revenue generation for cloud software vendors. Expertise in presales, inbound and outbound marketing, and solution architecting. Adept at attracting prospects through engaging marketing strategies, strategically positioning product/service offerings, and delivering compelling presales discussions and product demonstrations. Skilled in quick adoption of new software products and technologies.

Areas of Expertise

- Presales Management

- Business Development

- Competitive Intelligence

- Lead Generation

- Marketing Planning & Execution

- Pricing Strategy Development

- Cross-functional Collaboration

- Strategic Technologist

- Cloud Software Expertise

- Marketing Automation

- Global Market Expansion

- Solution Architecture

Career Highlights

- Elevated lead conversion rates of presales activities by 25%, contributing to over USD 7M in cumulative recurring license revenue.

- Co-created a point-of-care clinical decision support solution for a hospital, generating over USD 4M in combined license and service revenue.

- Captured requirements for the development of a new Optometry EHR, contributing to cumulative ARR exceeding USD 10M.

- Drove a successful presales cycle with a private insurance carrier in Argentina, with post-sales billing reaching just under USD 2M.

- Deployed CRM and marketing automation tools, enhancing efficiency in sales, marketing & and lead generation processes.

- Played a key role in global growth, overseeing website design, social media, competitive analysis, and product positioning in marketing.

Professional Experience

Vanenburg Business Development Consultant - Remote - 02/2021 – Present

Provide expertise under a freelance business development contract to improve Vanenburg’s presales and product marketing activities, driving the entry of Google Cloud-based solutions for low-code/no-code development, rapid application development, and AI-based document processing into the North American market. Currently negotiating a contract with a prominent online retailer, projecting substantial recurring license and services revenue.

Key Contributions:

- Triggered formal Request for Proposals (RFPs) by demonstrating product value through presentations.

- Boosted market exposure by 1500% by implementing a thought leadership strategy and creation of compelling inbound marketing content.

- Developed a low-threshold pricing model that effectively stimulated recurring revenue, enhancing overall profitability of the product suite.

Philips North America - Sr. Solution Architect – Remote - 12/2018 – 01/2021

Spearheaded and executed presales demonstrations and implementation strategies for the VitalHealth product suite following its acquisition by Philips. Played a pivotal role in supporting sales representatives with lead qualification, aimed at achieving sales excellence. Provided expert solution architecting for all VitalHealth-related sales opportunities in North America, as well as for Philips’ eHealth solutions.

Key Contributions:

-Generated annual recurring license revenue and service revenue for the VitalHealth product suite, exceeding targets.

-Delivered compelling presales demonstrations for Philips eHealth solutions, contributing to over USD 7M in ARR.

-Contributed domain expertise and strategic insights into shaping the eHealth software product roadmap for Philips.

VitalHealth Software - Director of Marketing & Business Development – Remote - 01/2006 – 11/2018

Managed marketing and business development activities for US market entry of a Netherlands-based healthcare software startup.

Key Contributions:

- Directed an 8-year strategic relationship with a leading US Healthcare System. Spearheaded the requirements gathering of a clinical decision support and outcomes management solution. License and service revenue exceeded USD 4M over a period of 5 years.

- Nurtured contact with two optometrists, leading to channel partnership with eyewear vendor for development of a cloud-based Optometry EHR. - Annual recurring license revenue exceeded USD 10M by the time I left VitalHealth Software.

- Led a Meaningful Use EHR certification project, ensuring compliance and positioning the company as a trusted player in healthcare technology.

- Led presales cycle with Argentina's largest health insurer, advancing to a USD 2M project for the development of a cloud-based eHealth solution with call center integration.

- Recognized as the first hire at a startup, leading North American marketing and elevating market presence through strategic networking.

Additional Experience

- I started my career at Baan Company, a leading ERP vendor in the 90s, now a part of Infor. At Baan, I held positions in presales, product marketing and post-sales. It provided me with deep and wide exposure to business processes across multiple industries.

- After my tenure at Baan Company, I held various presales and marketing positions at Cordys (now a part of OpenText). Cordys was a pioneer in BPM software with an early vision of cloud-based business process management and automation.

Education

1992 – MBA Marketing & Business Administration

Nyenrode Business University - Breukelen, Netherlands

1991 – BSc Computer Engineering

Technische Hogeschool Utrecht - Hilversum, Netherlands

Certifications

Google Cloud Digital Leader

Languages

Fluent verbal and written communication in English and Dutch

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