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Event Manager

Location:
New York, NY
Salary:
120,000
Posted:
February 20, 2024

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Resume:

Rep: Famous Talent Management

212-***-****

ad3r5k@r.postjobfree.com

Candace Hokett

Non Union— African American Woman

Contractor under: CHH Consulting Services LLC

Height: 5’8” Weight: 170 lbs Bust: 38.5 Waist: 32.5 Hip: 40 Hair: Black/ shoulder/ 4C curl pattern Eye Color: Dark Brown Shoe Size: 10 Dress Size: 8/10 Shirt: Size M or L Pants Size: 10 or size 31/32 Piercings: Ear (2nd hole only), Nose, Tattoos: NONE HOSTING/EMCEE EVENT EXPERIENCE (2011-2023):

● Pepsi_Beverage Testing Dinner Virtual Host, by Pepsi and Ebony Marketing Systems

● TULA_Beauty_Product Testing Program

● Google Entrepreneurship Dinner Host_The Success Supper_by Creator, Brittany Dandy, Brand Producer and Impact Driver

● Birchbox x Refinery29_Host for the “Beauty Box Curation” Conversation, by R29 Unbothered

● IG Story Takeover_Speed Makeup Challenge_ Black Radiance Cosmetics/Refinery29

● IG Digital Series “Go Off Sis, S2 Ep 8”_ Featured Speaker_The Advice Every College Graduate Needs_R29Unbothered/Refinery29

● IG Digital Series “Go Off Sis, S1 Ep 23”_Featured Speaker_Loving Your Body is the SH*T_R29Unbothered/Refinery29

● IG Digital Series “Go Off Sis, Dec ‘18”_ Featured Speaker_Do you remember your first real hairstyle?_R29Unbothered/Refinery29

● GROUPON_Verizon Center, Washington Mystics Games- Contest Winner Host_ June- August 2011 PROMOTIONAL EVENT EXPERIENCE:

SAMSUNG- INITIAL PRODUCT LAUNCH “The Galaxy AI Open Market” NEW YORK, NY February 2024 Assist Marketing- Welcome//Check In Point Person

● Recognized on second day of work for stellar achievement managing the Galaxy S24 AI Experience

● In charge of informing each new group, tour, solo visiter, tourist, corporate client and sponsor of the 5 W’s and how to participate Palo Alto Ignite NYC (PANW Ignite) Cyber Security 2 Day Conference, Sponsored by Meridith Dot Dash NEW YORK, NY October 2023 PUSH Models- Check in and Registration Station Leader

● Triple confirming identities of attendees, printing badges, providing directional and real time conference information

● Work with others, taking direction from managers and clients to ensure a smooth event flow throughout the duration of the event Dell Forums NYC Tech Solutions Conference, Jacob Javits Center NEW YORK, NY September 2023 PUSH Models- Check in and Directional Support Member

● Confirmed identities and RSVP’s of attendees, provided swag bags and collateral, provided directional support throughout the 4 floor event and real time conference information based on event schedule and demonstrations PROGRESSIVE- Boat show, Auto show and Motorcycle and Bike Tours, East Coast Travel position NEW YORK, NY August- October 2023 Assist Marketing- Promotional Model

● Engage and interact with consumers, the ability to memorize key speaking points, and understand the basics of lead generation

● Manage day to day client operations through script management, research data collection, and excel management

● Tech savvy and knowledgeable about immediate purchases and information gathering on ipads and other mobile devices

● Represent the brand at the Bassmaster Elite Show, Ocean City Bikefest, Norwalk CT Boat Show, and the New York Boat Show

● Assisting with onsite activation elements including greeting guests, premium distribution, interactive games, prize giveaways, taking photos, tending to customer questions and concerns, etc.

● Managed shirt gun on stage at concerts, and major crowd hyping engagements SAMSUNG- INITIAL PRODUCT LAUNCH “The Galaxy Open Market” NEW YORK, NY July- August 2023 Assist Marketing- ‘CREATIVE SIDE’ Lead

● Recognized 3+ times for stellar achievement demonstrating how to master the Galaxy Z Fold 5

● Utilized past corporate research skills to work survey station & support with profiling Samsung’s target demo to successfully oversample 1,000+ respondents, to ensure the 18-49 demo for each subgroup was adequately represented in the collection phase

● Trained & memorized scripts & protocol for 4/10 zones to provide flexibility & availability to Assist, the client teams, & customers

● In charge of zone’s technology like cell phones for incentivization & laptops for, survey collection, with no lost devices during shifts NEW YORK FASHION WEEK - CFDA Fashion Show Lead Runway Stylist and Intern Coordinator NEW YORK, NY September 2022 June79 Clothing - at Dumbo House, a Soho House Entity LACOSTE NEW YORK, NY Summer 2022 & 2023

Patty Lora Staffing- Brand Activations (2), Host and Ambassador BASE BUTTER NEW YORK, NY 2016

Creative Partner/Sales Associate- Multiple Events

● Led sampling events and product testing phases

● Activated at over 4 experiential events and expos

● Research intercepts and consumer surveys

AMERICAN EXPRESS- US 2013 TENNIS OPEN NEW YORK, NY 2013 The Fan Experience- Brand Ambassador (8 days a Week)

● Encouraged attendees to participate in the Art & Sound of Tennis and Swing Analysis exhibits (16 day event)

● Monitored line control, photo retrieval, and swing appointment scheduling for American Express cardmembers

● Worked with technology such as: iPads, industrial printers, Windows 7 computer software and appointment card makers

NYC.GOV 2013 SUMMER STREETS EVENT NEW YORK, NY 2013 The Cooking Channel- Chuck's Eat the Street TV Show- Brand Ambassador

● Encouraged attendees to enter the sweepstakes promoted by the new TV show Chuck’s Eat the Street (3 week event)

● Monitored line control, guest services, and all sweepstakes entry forms while passing out branded handheld fan

● Participate in setup and breakdown of the area

MOONWALK- Walk the Walk NYC Breast Cancer Midnight Marathon NEW YORK, NY July 2013 24SevenInc-- Resting Station Leader

RUN10 FEED10- Women’s Health Magazine NEW YORK, NY September 2013 24SevenInc- Check in/Bag Check- Brand Ambassador

OLMECA ALTOS TEQUILA-Liquor Sampler NEW YORK 2013

The Hart Agency-Liquor and Wine Sampler

SELF MAGAZINE: WORKOUT IN THE PARK EVENT- AMERICAN UNIVERSITY WASHINGTON, DC April 2013 Sweet'N Low® Zero Calorie Sweetener- Brand Ambassador

● Assembled giveaway packages to hand out to the AU student body

● Referenced Sweet'N Low® company information and sales talking points to draw in and market to consumers CHEVROLET EVENT “THE CHALLENGE HU”, WASHINGTON, DC August- December 2012 Edventure Partners - Marketing Research/ Event Implementation Team Member

● Researched the HBCU target market & coordinated preliminary respondent screenings, focus groups & in depth interviews from a random sample of HBCU Students to provide qualitative insights for the Chevrolet Sonic and Spark

● Promoted the event over a month long period through social media, and word of mouth to generate leads

● Coordinated and scheduled test drives around a designated area, supervised by a product specialist

● Assisted with event setup, execution (distributing Chevrolet promotional materials), and breakdown DC FASHION WEEK, WASHINGTON, DC August– September 2011 Production & Stage Management Staff

● Personally acquired sponsorship, that spoke to the DCFW target market, from NBCU (premiums from Bridesmaids- the movie)

● Project management: quickly booked male models for Menswear Collections Show within 24 hrs., when I observed a shortage

● Promoted all events via social media and word of mouth, to generate traffic to the DCFW website, and fashion productions

● Oversaw operations: Model calls, VIP hospitality, Media/Press, vendors/caterers, PR to maintain structure during the month WASHINGTON DC/ GEORGETOWN’S FASHION’S NIGHT OUT, WASHINGTON, DC September 2010, 2011, & 2012 Georgetown Business Improvement District- Volunteer: Program Greeter, Transportation, Vitamin Water’s Photo Booth Support

● Assisted FNO Georgetown models with handing out FNO marketing collateral to shoppers, tourists, and local businesses

● Coordinated transportation services at free Pedi cab stops, to encourage shopping and entice & alleviate consumers

● Worked in a team of 2 to attract & oversee the public at Vitamin Water’s Sponsored “PhotoBucket” step & repeat / photo booth

● Distributed FNO and FNO sponsors’ premiums and giveaways to the Georgetown community GROUPON WASHINGTON, DC June- August 2011

Verizon Center, Washington Mystics Games- Marketing Brand Ambassador

● Increased Groupon membership by 200+ during each Washington Mystics promotional event, while working in a team of 4

● Coordinated Direct Marketing campaigns, with sweepstakes, giveaways & special events to expand the business

● Announced Groupon marketing messages via Verizon Center Jumbotron Halftime shows, to promote event sweepstakes FASHION NEWS LIVE, NEW YORK, NY September 2011

Lincoln Center, NY Fashion Week- Brand Ambassador

● Generated leads and subscribers with promotional materials, in an fashion industry expo environment

● Promoted FNL’s website, and online podcast shows during a two week long Mercedes Benz sponsored fashion event

● Production team Assistant- covered Tracy Reese S/S ‘12 Collection VERIZON WIRELESS HTC/MOTOROLA DROID HOLIDAY PROGRAM WASHINGTON, DC November -December 2009 Marketing Werks Inc. - Brand Ambassador

● Participated in product launches involving sampling, games, and premium distribution to generate HTC and Motorola DROID product awareness and consumer interaction among men, women and teens.

● Responsible for netbook, phone and laptop maintenance, event set up and breakdown and event highlight reporting via electronic call reports Visited Verizon corporate stores to provide retail assistance, demonstrate device capabilities, engage consumers and drive device sales CORPORATE MARKETING ROLES:

C SPACE, A GLOBAL CUSTOMER RESEARCH AGENCY NY/REMOTE Aug 2022- Jan 2023 Senior Project Manager & Consultant, for Tech & Financial Service clients: Schwab TD Ameritrade, Metlife, and TIAA Insurance CHH CONSULTING SERVICES NY/REMOTE August 2019– July 2022 Owner, and Lead Consultant

We are a boutique integrated marketing services & research firm conducting market research & consumer insights for brands large or small, as well as digital and social media marketing deliverables. Here is a list of all of the major clients CHH CS has between 2019-2022. Ebony Marketing Systems Consulting Qual Specialist & Project Manager NY/REMOTE June 2021– March 2022 Multicultural Insights Collective Founding Member & Consultant NY/REMOTE August 2020– Present Research Narrative Research and Brand Marketing Manager NY/REMOTE August 2020– February 2022 BET Networks Research Deliverables & Design Support NY/REMOTE October 2020– December 2020 TULA Multicultural BIPOC Women’s Focus Group NY/REMOTE September 2020– December 2020 SecondBody Content Marketing Project Manager- SecondGram Campaign NY/REMOTE June 2020– August 2020 Within Health Freelance Social Media Marketing Manager NY/REMOTE March 2020– July 2020 The Phluid Project Marketing Consultant and Strategist NY/REMOTE December 2019– February 2020 Refinery29 Consulting Research and Insights Manager NY/REMOTE August 2019– January 2020 REFINERY29, INC. NY/REMOTE May 2018 – January 2020 R29 Intelligence- Research and Insights Manager

● Quantitative and Qualitative Research Manager- Worked cross functionally with sales, experiential, editorial, creative, & design to share insights that inform both clients & internal client services teams on how to best craft communication strategies for the R29 audience

● Qualitative Recruitment Lead for Events- Wrote and programmed screener surveys, source for new qualitative vendors, selected qualified participants, contacted & recontacted confirmed participants, & handled all new participant waivers agreements

● Event Discussion Moderator- Created and formatted focus group and in-depth interview discussion guides that glean insights around brand awareness, favorability, usage intent, and recommendations for brands to connect with consumers

● Multicultural Focus Group Project Manager- Interviewed 80+ women in a nationwide multicultural focus group initiative, managing vendor RFP’s, recruitment, hosting participant RSVP’s, logistics, T&E, and discussion moderation in San Fran, Dallas, Columbus, & NY

● Brand Partnership Content Territory Analyst– Monetized MadChatter community to garner insights through custom quantitative research studies, testing content territories and ideas that align brand partner goals with R29 readers: Jergens, Macy’s, Nine West, Twine, Rent the Runway, Nexxus, Macy’s, Alba Botanica, Hint, Birchbox etc.

● CEW Entrepreneur Group Moderator- Consulted three major emerging beauty brands through a mission based marketing workshop to task new beauty industry leaders on how to incorporate a more diverse, inclusive and creative content marketing strategy to build long term relationships with their consumer communities

● Mad Chatter Community Recruitment Strategist- Owned 2018-2019 growth and engagement metrics for community, ensuring new members reflect company multicultural business goals for audience and content development. Designed banner ad campaign for multicultural women, forecasted to increase AA/Black, LatinX, and Asian women in the panel by 82% BET NETWORKS NY/REMOTE February 2017 – May 2018

Brand Insights & Content Marketing Manager

● BET Research + Qualitative Immersion Moderator: Moderated many consumer segmentation-based research interviews and focus groups in respondent’s LA and NY homes, to help define viewer needs and pinpoint improvement opportunities in upcoming BET programming content. Also wrote discussion guides to target specific customer segments

● BET Networks + Twitter Event: Project Manager- Managed $40K budget to present high profile research led insights about the power of Black Twitter conversations. Analyzed #BlackTwitter’s raw data to identify the Top 100 Hashtags, where

#BlackGirlMagic was in the top 5. After pinpointing the founder of the hashtag, I helped interviewed her and 10 other celebrities for premium client facing video content, to inform CPG and beauty sales partners (like P&G, Unilever, Macy’s, Target, Johnson & Johnson) on how to organically join the Black female beauty consumer on social, to drive brand loyalty

● Programming + Content Marketing Researcher- Managed fan engagement and research events within the fan community to test suitable talent and sentiment for programs like BET Awards, and Black Girls Rock! Exposed community to episodes and commercials, before a show’s premiere date, to test the content for programming, and creative teams. Did so for BET TV pilots like The Quad, 50 Cent’s 2018 Show 50 Central, Robin Thede, In Contempt, and Tiffany Haddish and Deon Cole’s game TV show Black Card Revoked. Organized workflow with project outlines, timelines, questionnaires, budgets, data analysis and sharing strategic insights

● Viewer Intent Qual Intercepts: College Homecoming Marketing Tour: Reached 75 million impressions at five HBCU’s by activating experiential homecoming tents to intercepts consumers. As we promoted TV shows to drive tune-in and awareness, we built the BET fan community by over 1,000 members in Fall 2017

● BET Awards: L.A. Fan Fest Experiential Research Manager- Helped strategize RFID tracking methodology to research fan behavior during 3-day music festival. Assisted in analyzing the on-site respondent data during fan intercepts as they visited client activations. Re-contacted fans through email marketing, to re-expose them to BET marketing content, and recruit them into BET’s panel

● “Lovers of Black Culture” Community Manager – Helped birth and grow a niche online-panel community of BET viewers ages 18-54 by over 60% through dedicated email marketing efforts, live TV text message recruitment campaigns during award shows, and by testing new methods like chat bot social integrations, and IRL event activations, influencer dinners, and fan invites to live show tapings

MACY’S.COM NEW YORK, NY December 2014-Present

Market Research- Primary Research Analyst

MACYS.COM NEW YORK, NY September 2013-December 2014 Buying- Digital Merchant

GROUPM- Mindshare NEW YORK, NY June 2013- Present

Digital Investments Intern- Unilever

ROSS DRESS FOR LESS STORES INC. NEW YORK, NY June- August 2012 Merchant/ Buying Intern

NATIONAL SOCIETY OF COLLEGIATE SCHOLARS WASHINGTON, DC January- May 2012 / September 2012- May 2013 Marketing Outreach & Member Relations Intern

SOCIAL MEDIA BRAND PROMOTIONS (2020-2023)

● E-commerce Product Modeling_Blessed Foot Forward

● Instagram Campaign_Insulated Cooler Backpack_Everlasting Comfort

● Instagram Campaign_7QT Maxx Classic Air Fryer_PowerXL

● Instagram Campaign_Back Stretcher Influencer_Everlasting Comfort

● Instagram Campaign_Model/Imran Stephens Photographry_Afratik Shop

● Instagram Campaign_Promotional Social Post_Airplane Foot Rest_Everlasting Comfort

● Instagram Campaign_Promotional Social Post_At Home Foot Rest Pillow_Everlasting Comfort

● Instagram Campaign_Promotional Social Post_Loreal Pure Sugar Scrub_Loreal USA

● Commercial Testimonial_At Home Foot Rest Pillow_Everlasting Comfort

● Commercial Testimonial_Cosy House Kitchen Towels_Everlasting Comfort

● Commercial Testimonial_Intermittent Fasting Enthusiast_Fast Easy 2.0 App

● Social Ad Campaign_SecondGram Digital E-card Mother’s Day Ad_Secondbody TRAINING

● Toastmasters Public Speaking Training_ 2019

● Basic Runway Technique_Famous Talent Development

● Photo Posing_Famous Talent Development

● Cold Reading_Famous Talent Development

● Audition Etiquette_Famous Talent Development

● Deloitte Consulting Services- Microsoft Excel Level II- Proficiency Training Certification 2011

● Nielsen HU Marketing Case Competition- 2013 Participant April 2013

● Alpha Kappa Psi, Psi Tau Chapter Professional Business Fraternity 2011- Present



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