LISA CUERVO

Senior Graphic Designer

Miami, Florida 305-***-****

Portfolio: http://www.lisacuervo.com/

https://www.linkedin.com/in/lisa-cuervo/

ad3r51@r.postjobfree.com

Experienced senior graphic designer with a proven track record spanning over a decade in the industry. Recognized for award-winning creations that fuse creativity and strategy to drive companies’ marketing and branding aspirations. Adept at orchestrating successful projects from concept inception through creative design, mastering in both print and digital realms.

Professional Skills

Creative Design, Iconography, Typography, Corporate Branding, Visual Arrangement, Color Theory, Creative Boards, Environmental Graphics, Print Production, Image Treatment, Photographic Retouching, E-Commerce, Web-Design, Social Media Design and Management, Process Improvement, Design Scheduling, Leadership, Project Management, Consumer Research, Requirements Gathering, Pre-Press Processes, Pitch / Presentation Skills

Professional Experience

Postal Center International (PCI) Florida 2004-Present

Senior Graphic Designer Corporate Branding

Creative leader dedicated to orchestrating design experiences, steering projects from conception to fruition while achieving outcomes that surpass client expectations and internal corporate marketing goals. Through adept design direction and meticulous project management, I consistently deliver compelling visual solutions.

PRIMARY RESPONSIBILITIES:

Works with the marketing team and subject matter experts to architect the vision, strategy, and execution of exceptional visual story development across multiple media channels (including print, digital, direct mail, environmental graphics, and all types of marketing materials).

Design, develop, coordinate, and execute presentations from concept to completion.

Reviews presentations and other materials to support executives, business development, and clients.

Actively participate in collaborative strategy sessions to produce fresh ideas for new campaigns and programs.

Advise where needed on creative endeavors outside our immediate team, when third party agencies are involved.

Serves as PCI’s brand ambassador working with cross-functional teams to ensure consistent use of materials and assure that PCI’s brand strategy is reflected in all elements of execution.

Guides the creation, maintenance, training on, and distribution of Brand Guidelines, templates, and other branded resources.

Oversees library of approved marketing materials.

Ability to impact results, oversee and prioritize workload, and respond to changing demands/timelines.

Maintains an understanding of current trends in design, concepts, and tools.

ACHIEVEMENTS:

These achievements underscore my commitment to excellence, innovation, and a strategic approach to design and project management.

• Recognized with the prestigious Graphic Design USA “Environmental Graphics Award” in 2020, placing me among the top 100 professionals in the field. This distinction honors my role in advancing companies’ values and brand identities through innovative design.

• Elevated the design aesthetic of direct mailers for Canohealth, a project pivotal in the culmination of their expansive campaign across the United States. Simultaneously, I led the rebranding of internal corporate materials, contributing to the organization’s comprehensive brand transformation. Contributed to projects for renowned entities including Florida Blue, MMM Healthcare, American Choice Healthcare, BURGER KING®, IPC SUBWAY®, FPL Energy Services, CarePlus Health Plans, Citi®, Prudential®, various real estate developers, and more.

• Spearheaded the enhancement of departmental productivity, successfully executing over 240 internal corporate and client projects annually. This achievement not only bolstered client satisfaction but also led to increased account retention, all while consistently meeting budgetary and timeline parameters.

• Championed the creation of a seamlessly accessible marketing assets, enabling internal marketing teams and other critical departments to readily access resources as needed.

• Maintained a perfect record of 100% compliance with FSC, SFI, and PEFC Chain of Custody Standards, resulting in 16 consecutive years of successful audits for the organization during my tenure. This commitment to adherence underscores my dedication to meticulous detail and industry standards.

Design Specialties

These design specialties showcase a wide range of visual materials across various mediums.

Brochures, Fliers, RFPs, White Papers, Editorial Design, Direct Mailers, Pitch / Presentation Decks, Exhibit Displays, Billboards, Posters, Packaging, POPs, Environmental Graphics, Social Media and E-mail Communications, Large Format Print and Website Layouts.

Awards

American Inhouse Design Award (Environmental Graphics)

Graphic Design USA

American Corporate Identity

19th Annual Florida Print Awards (Design Category)

Creativity Gold Winner Award

Creativity Awards

Technology

InDesign, Photoshop, Illustrator, Shortpoint, Microsoft Suite, Constant Contact, HubSpot, Google Docs, Microsoft Teams, Zoom

Education

Bachelor of Arts

St. Thomas University, Miami, Florida

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