Services Manager Web Content

JENNIFER F. MOORE

***************@*****.*** 772-***-**** Port Saint Lucie, FL 34952

PROFESSIONAL EXPERIENCE

INDIAN RIVER STATE COLLEGE Fort Pierce, FL 34981 January 2000 – Present ADVERTISING & DIGITAL SERVICES MANAGER

● TALENT MANAGEMENT

Hires, trains and supervises Graphic Design and Web Content professionals in current role

Has served as project/creative lead, directing photographers, writers, editors, and designers on projects in collaboration with internal and external clients/Subject Matter Experts for 15+ years

● PROJECT AND PROCESS MANAGEMENT

Manages annual advertising budget of the Communications Department, including ad purchase, creation, placement, and results tracking

Directs technology, architecture, governance, communications and creative content in transitioning to the new IRSC website

Currently integrating CRM with advertising plan to develop targeted communications cadence

● CLIENT SERVICES MANAGEMENT

Extensive experience working with both internal and external customers including Student Success Services, Academic Departments/Deans, Student Communications, Institutional Technology, digital media buying agencies, web development and programming consultants, and other agency partners

Leads efforts to enhance college and departmental/divisional presence (Google my business, pages, website content, etc.) to align with institutional goals

● STRATEGIC / CREATIVE DIRECTION

Collaborates with clients in taking ideas, connecting them to institutional goals and analyzing and developing communications strategies and cadences for successful execution

Evaluating available technologies to ensure effective use and integration with college and departmental goals and objectives

Encourages collaboration among college departments/verticals to maximize effectiveness of communications and campaigns

● SOFTWARE EXPERTISE

Adobe Creative Suite and Apple Pro Apps

Figma/Figjam

Slack/Basecamp

Microsoft Office Suite

Web Content Management Systems (Drupal, Wordpress, ModernCampus)

Search Engine Optimization (SEMRush)

Customer Relationship Management Systems (Element451)

Digital Asset Management Systems (Libris, Bindr) SKILLS

Project planning & management Creative design & leadership Resilient, efficient & deadline-driven Expertise in technology and social media as they relate to and work with communications EDUCATION

Bachelor of Science in Communication (Cum Laude) Florida State University Tallahassee, FL 1995

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