Angeline C. Stafford ad3qlc@r.postjobfree.com

Direct/Text: 650-***-****

Dynamic Sales, Marketing, Ops Leader and Strategist: Enterprise, SMB

Exceptional Strategic Director, well-versed in Commercial Sales, Channel Strategy & Partner Marketing, PR & Comms; with award-winning success in all aspects of biz dev, sales management, marketing, business operations, recruiting and partner/channel development roles across Fortune 1000 tech companies. GTM & ABM Expertise in diverse vertical solutions within Enterprise, B2B, B2C, SaaS and Retail channels. C-Suite level relationship manager in commercial services within cross-functional ecosystems. Well versed in the maximization of Brand Equity - the lifetime loyalty value of clients. Creative thinker and leader, able to devise non-traditional approaches to differentiate program value propositions, maximizing ROI of digital marketing, AR/PR and communications campaigns. Collaborative & competitive, embracing change to chart new courses. High degree of Customer Empathy. Experience managing large budgets, financial analysis and risk mitigation expertise. Held key management and professional positions in marketing, channel development and sales strategies with over 7 years at Apple, Fujitsu, consulted for GTM programs at Tesla. Over 17 years of Consumer, Tech & Vendor/Agency management experience.

Core Competencies Driving Revenue, Growth & Market Share

Strategic Planning Execution

Go-To-Market Strategies

Brand & Advertising Programs

Start-up Operations

P&L Budgeting

Creative Writing and Editing

CRM & Measurable ROI

Biz Dev and Relationship Building

Opportunity Centric Channel Marketing

Comprehensive Global and Regional Account Based Programs

Demand Planning & Pipeline Reviews

Consumer Marketing Automation Entrepreneurial Acumen

Business Coaching and Mentoring

Ecommerce Environments

Partner & Vendor Management

AR/PR & Communications

Customer Segmentation

HR Management & Compliance

Marcom Strategy & Implementation

Partnership Management

Managed complex Legal & Financial contracts

Brand Architecture to generate Brand Equity

Angel1966 LLC., San Carlos, CA JAN 2019 – Present

Principal Marketing consultant

Managing partner of Franchise businesses.; Creating and implementing consumer marketing strategies, including retail sales,digital marketing and sales automation programs for various clients in tech, EV’s and franchising.

Defined and improved various partner marketing and sales operations processes across the board. Developed playbook & operating model between sales, marketing and business partners. Aligned customer value organizations to share best practices. Deployed demand generation programs, CRM initiatives.

Developed and maintained highly cross-collaborative functional relationships and led strategic initiatives with a great balance of big-picture thinking and detailed execution. Distilled customer feedback into GTM plans for new partners

Built strong network of partners by formulating cohesive business agreement templates and developed lucrative financial models

programs to support customer business objectives, manage results based on KPI’s, renewal revenue for Cloud/Saas & Membership Business Models, NPS, innovation and adoption.

Me Time, Inc., Burlingame, CA MAY 2008 – DEC 2018

Strategic Sales & Marketing director

Managing Partner, Sales & Marketing Consultant for various franchise businesses. Designed a research based brand strategy. Sold Franchises. Communicated brand personality internally, creating cross-functional team.to address the development of new ideas and crucial day-to-day brand marketing operations for prepaid and membership services. Recruited all employees, onboarded & coached all employees.. Responsible for all business operations and sales for locations with 100s of employees and 1000s of clients in retail/consumer markets. Establish, track and analyze KPIs resulting in profitability, customer service and NPS in “high touch” environments. Building continuous relationships with partners.. Increased Quality of Leads from Marketing Programs and Inbound Marketing. Content development in Marcomm, PR, Digital, SEM/SEO, Social Media to promote best practices and success stories. Earned five national awards for excellence in sales, services and revenue/retail performance with staff being recognized at annual corporate conferences 7 years in a row.

Built reputation for deploying key strengths and expertise in all levels of business development, sales, marketing, promotions, finance, HR, legal, training, recruitment, quality assurance and customer service. Ability to lead multiple time-sensitive, cross-functional projects across many departments. Managed all aspects of Sales & Marketing Operations. Chaired P & L Committees nationwide.

Corticon Technologies, Redwood Shores, CA 1/2007 – 12/2007

PARTNER MARKETING DIRECTOR

Designed go-to-market strategies and acquired new business deals within competitive high-tech space. Responsible for driving all aspects of lead generation, solutions marketing programs, product road-maps and deal negotiation through strategic, OEM, ISV and alliance/co-sell partners.

Succeeded in creating and executing joint initiatives with Fortune 500 market leaders, including Adobe, EMC IBM, Oracle, and many others.

Worked cross-functionally with Business Development to help set and exceed quarterly targets by 35%.

Developed partner-specific content and enablement through joint marketing messages and value propositions.

Sun Microsystems, Menlo Park, CA 2000 – 2007

GLOBAL IFORCE SALES & MARKETING DIRECTOR

Launched enterprise solutions through strategic alliances into consumer markets. Exceeded annual sales goals by 25% resulting in $150M. Strategized solutions with market leaders: Accenture, Apple, Ernst & Young, Google, Microsoft, Oracle, Pricewaterhouse, SAP and Yahoo.

Achieved 15% sales growth each year with Demand Gen campaigns involving system integrators, VARs, ISVs and developer marketing initiatives on global scale; continually focused on driving new customer acquisition and revenue stream efforts.

Created Comprehensive Marketing Outreach Program filled with relevant content and events, including product roadmaps, briefings, online forums, presentations, webinar series, tutorials ( technical HowTo videos ), success stories to consistently engage with the partner and developer community.

Conceived and introduced “iForce Global Partner Program” and “Sun Partner Advantage” such as iForce Centers, portals, selling guides, webcasts and marketing collateral. Led GTM Strategy. Built the iForce Brand to become the most recognized Brand in the reseller channel. Delivered ROI by recruiting 100s of new channel partners to earn new revenue streams. Consistent track record in leadership, delivering models and frameworks to align with revenue goals and KPI’s

EARLIER EXPERIENCE

Held key management and professional positions in marketing, channel development and sales strategies with over 7 years at Apple and Fujitsu PC:

Apple: Designed and launched cutting-edge “Marketing Development Fund” and AppleFund” programs. Developed Channel Playbooks, managed partner program dashboards. More than doubled partner engagement initiatives. Conceived initiated pilot programs to provide new product offerings to Channel. Gained expertise in all aspects of global marketing initiatives, channel development, solution selling, long-term revenue planning. Managed a Global marketing team in Consumer and SMB Markets.

Fujitsu: Team-led sales of $15M in Fujitsu Lifebook PCs within one year. Managed all aspects driving sales & marketing strategy, to enhance consumer acquisition and retention; profit-per-unit. Managed National Corporate Sales Ops Team.

EDUCATION

MBA– International Business & Financial Management Courses

BS – Business Administration & Marketing Management

San Jose State University, San Jose, CA

PROFESSIONAL DEVELOPMENT

Completed numerous professional development courses during careers at Apple, Sun and ME University programs. Additional training in leadership in corporate and private enterprise, sales management, legal and HR management, brand identity and social media analytics, fiscal management and many other business management courses.

Neuro-Marketing and Brain Science Certification through Stanford University Continuing Studies. Coursework included the projects utilizing tools such as fMRI, electroencephalogram (EEG), biometrics, eye tracking and facial coding to measure customers’ reactions to products based on psychological needs and brands based on packaging, design and placement.

CFO/Treasurer with Downtown Business Improvement District (DBID) Responsible for critical financial, marketing, sales and operational tasks in support of 500 merchants and SMB enterprises,. Leadership experience in building and growing business communities. Served on various National Advisory Boards for several corporations in Consumer/e-Commerce channels.

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