FRANCINE WUNDER, APR

Santa Monica, CA/ 248-***-****

ad3qjh@r.postjobfree.com / www.linkedin.com/in/francinewunder/

SUMMARY AND PROFILE

Business Development and Marketing Communications Executive

Senior manager of a connected mobility SaaS start-up transitioning to a sales and marketing role for a corporation, non-profit or agency. Entrepreneurial seller and marketer of IoT, ad tech and automotive software to global brands and OEMs. Achieved brand lift and customer ROI via leadership in go-to-market and product strategy and analysis. Managed global teams of 5-20 people for 15+ years and leveraged C-Suite relationships to accelerate revenue growth.

Core Competencies

Marketing Automation AdTech, MarTech & SaaS SEO/SEM Digital Strategy

Facebook, YouTube, TikTok Ads Strategic Partnerships Brand Management CRM (Salesforce)

PROFESSIONAL EXPERIENCE

Panasonic North America, Denver, CO

Marketing and External Relations, Smart Mobility Office.

08/2020-02/2024

Pioneered the exploration of market trends and customer preferences, leading to $1M in SaaS product launch revenue.

Executed ROI-focused digital marketing campaigns, utilizing audience segmentation and tailored messaging strategies to deliver a 20% reduction in customer acquisition costs and $1.5M in revenue growth over three years.

Drove a 35% increase in qualified leads through account-based marketing delivery.

Reinforced brand lift through strategic SEO optimization and targeted PPC campaigns, resulting in a 20% revenue boost within six months.

Authored and published data-driven white papers and case studies targeting industry professionals; resulted in a 30% increase in website traffic and 100 qualified leads within 3 months.

Business Development and Sales, OneConnect

Won Proof-of-concept deals (average $1M+) with OEMS including KTM, Yamaha Motor, Ducati, BRP, Piaggio, Yamaha.

Acquired 20+ qualified leads per industry event to boost revenue by 45% YOY.

Collaborated with engineering and software experts to close five proof of concept deals per year.

Inpowered, San Francisco, CA.

Regional Vice President, OEM and Financial Services Verticals

09/2018-04/2020

Sold groundbreaking AI ad tech solution to global brands, achieving 200% YoY growth.

Launched MI office; built C-Suite relationships from scratch with A-list OEM and banking customers in the East.

Secured pitch meetings at industry events that translated into new business wins ($200k average deal size).

Unison, Birmingham, MI.

Executive Vice President, Business Development

06/2018-09/2018

Developed and executed a comprehensive sales strategy, resulting in a 50% increase in average deal size and securing key accounts with high-profile clients.

Identified untapped new business opportunities via in-depth market research and analysis; achieved a 30% growth in customer acquisition and $500k in additional revenue through outreach and strategic selling.

Swoop, Cambridge, MA.

02/2017-04/2018

Grew Buick and GMC business by 200 percent in eight months and landed Ford in less than four months.

Launched Swoop in Detroit, establishing an auto vertical sales network and exceeding revenue targets by $500k.

The Audience, Los Angeles, CA.

Director of Strategic Partnerships

06/2016-02/2017

Conducted SWOT analyses to sell influencer marketing and multi-platform content creation campaigns to global brands in 14 states.

Generated $5M in revenue for auto vehicle rollouts at CES and X-Games.

WPP/Team Detroit, Dearborn, MI.

SVP-Director of Global and Retail Communications

06/2014-06/2016

Global PR manager of a 40-person content creation team and mastermind of novel mobile marketing dealer initiatives.

Constructed Ford's primary brand campaign, improving awareness by 20% and market share by 15%.

Spearheaded the go-to-market strategy for Ford’s owner's app; implemented a referral program resulting in 70% growth in app downloads and a 30% increase in user engagement.

Achieved a 1.5% conquest rate among minority auto shoppers in three major U.S. cities.

Created an NFL/Ford text-to-win contest that captured 3,000 unique, in-market shopper leads.

JCC of Metro Detroit, West Bloomfield, MI.

Forged corporate partnerships to augment a $14MM non-profit budget.

Procured $1M in less than 8 months through successful grant submissions and major gift solicitations.

Crafted grant proposals for foundation partners to raise $750k in funding for community-focused programming.

Henry Ford Health Systems, West Bloomfield, MI.

10/2012-10/2013

Forged strategic partnerships with industry leaders, resulting in a $14MM non-profit budget augmentation and enabling expansion of programs to serve an additional 10,000 beneficiaries annually.

Raised over $1M for breast cancer center through successful Capital Campaign and fundraising event; acquired $10 million in donations in one year while driving community engagement.

Wayne State University, Detroit, MI.

Director of Corporate and Public Affairs

07/2006-10/2012

Managed an 8-person team over seven years to rebrand the University and raise stature as demonstrated by a 30% increase in applicants with a 3.0 GPA or better and improved 4-year graduation rates.

Propelled economic development initiatives that attracted over $5 million in new investment within 2 years.

Increased positive news articles by 50% and told WSU’s “tech-transfer” story to metro Detroit’s population via the news media.

Realized a phenomenal 800% in overall media coverage through strategic PR campaigns.

Additional Experience.

Hermanoff & Associates, Farmington Hills, MI, Vice President.

Reading Is Fundamental, Washington, D.C, Chief Communications Officer.

Fleishman-Hillard, Inc., Washington, D.C, Account Supervisor.

The Order Sons of Italy in America, Washington, D.C, Director of Communications/Editor of Publications.

The Atlantic Council of the United States, Washington, D.C, Assistant Director of Public Relations.

ABC-TV, “Nightline” Washington, D.C, Intern.

EDUCATION AND OTHERS

George Mason University, Fairfax, VA.

Master’s in Telecommunications.

University of Michigan, Ann Arbor, MI.

Bachelor of Arts (BA), Communications.

Certificates.

Mobile Marketing Practitioner Training, Market Motive Certification, 05/2016.

Internet Marketing Fundamentals, Market Motive Certification, 04/2015.

Accredited in Public Relations, PRSA; Counselor’s Academy, PRSA.

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