Governance Manager Brand Creative
Resume:
Patrick Deffenbaugh
ad3q7q@r.postjobfree.com
Patrick R. Deffenbaugh
Curriculum Vitae
“docendo discimus”
Resume and Professional History
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p: 206-***-****
w: www.deffenbaugh.com
Patrick Deffenbaugh
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Table of Contents
Education
Graduate Study
Undergraduate Study
Additional Certifications
Teaching / Research Interests
Summary of Teaching Appointments, Subjects
Non Teaching Work History
Summary
Details
Services
Consulting / Volunteer Work
Affiliations / Memberships
Awards
Shows / Exhibits
References
Appendix
Computer Skills Chart
Description of Courses taught
Professional Work
Sketch Book
Student Work
Patrick Deffenbaugh
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Graduate Study
New Jersey City University
MFA, Masters of Fine Arts, June 2019
Major Emphasis: Graphic Design, Visual Communication, Drawing, Digital Signage Central Washington University, Ellensburg, Washington MA, Master of Arts, Individual Studies, Communication Design, December 2011 Major Emphasis: Web Technologies, Corporate Video Planning and Production, Data Base Management, Educational Research and Statistics. Undergraduate Study
Art Center College of Design, Pasadena CA
BFA. Graphic / Packaging.
Major Emphasis: Packaging Design, Corporate Graphics Central Washington University, Ellensburg Washington BA. Communication Arts
Major Emphasis: Drawing, Sculpture, Graphic Design Additional Certifications
Harvard Business: HBX online learning Harvard Business School The “case method” approach to business education - Based, ultimately, in two simple principles: real-world problem solving and active learning. Financial Accounting, Business Analytics and Economics for Managers. New York University: School of Continuing Education, NYC Certificate in Film and Video Production
Major Emphasis: Traditional film making and editing techniques. Professional Development
Grant Writing: Individual Studies
Learning to source, write and submit Grant Proposals for both Educational and Professional projects.
3D software programs: Individual Studies
Learning Rhinoceros 3D drawing and rendering.
Education
Patrick Deffenbaugh
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Teaching / Research Interests
Teaching areas of interest
Drawing
Web Technologies
UI/UX
Visual Communication
Information Design
Brand Creation and Development
Graphic Design
Advertising
Packaging Design
Signage / Wayfinding System Design
Environmental Design
Brand Development and Integrated Marketing
Merchandising Systems
The Business Dimensions of Design
Professional Development for Design Students
Developing Effective Business Presentations
Graphic Design History
Continuing Studies
Digital Communication, UI/UX design and Application Development, creating Interactive Wayfinding solutions that combine 3D structures, graphics, and cutting-edge technologies. Revolutionizes visual communication, managing traffic flows, enhancing security, and promoting Brands in corporate, public, or university environments. Other areas of study.
Design: Smart Cities, and the responsibilities of visual communication in these new urban environments.
Web: Word Press, Wix, UI/UX
3D: Rhino, MAYA
Programming: PHP, CSS, Java Script, MySQL, jQuery
Marketing: Social Media, E-Commerce, Google Analytics Business: Harvard Business Online HBX
Patrick Deffenbaugh
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Assistant Professor, Barry University
Miami Shores, FL August 2022 to Present
Art Department
Assistant Professor, William Woods University
Fulton, MO August 2021 to July 2022
Art Department
Visiting Assistant Professor, Colorado State Pueblo Pueblo CO. August 2019 to June 2021.
Art Department, Mass Media Department
Adjunct Professor, New Jersey City University
Jersey City, NJ. September 2016 - June 2019
Art Department / Graphic Design
Lecturer, Central Washington University
Ellensburg, WA. March 2007 - September 2010
Communication and Art Department
Subjects: Art / Graphic Design Department
Computer Graphics: Photoshop, Illustrator, InDesign, DreamWeaver, After Effects. Layout and Design: Typography, Color, Grid Systems, Editorial Design, Logo Design. Drawing and Rendering: Basic Drawing, Product Development, Perspective. 3D Design: Product Design, Package Graphics, Environmental Design, Signage. Advertising: Concept Development, for Digital, Print and Outdoor Advertising. Graphic Design History: History of Visual Communication from 15,000 BC to today. UI/UX Design: Basic web site and app development.
Motion Graphics: Adobe After Effects.
Subjects: Mass Media and Communication Departments Advertising Fundamentals: Copy Writing, Art Direction, Media, Account Management. Convergent Media: Digital Communication, Print, Outdoor, Social Media Marketing. Branding: Brand Creation, Name Generation, Marketing Strategies. Integrated Marketing: Integrated Marketing Campaigns. Digital Publishing: InDesign, After Effects, Word Press and Power Point to create professional documents and presentations.
Crisis Communication: Corporate and Brand crisis management. Teaching Appointments
Patrick Deffenbaugh
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Non-Teaching Work History / Summary
Deffenbaugh Agency
Oversee and direct the general running of an integrated marketing firm. Duties include creative direction, staff management, new business development, scheduling and budget management. Research, planning, design and management of a variety of marketing assignments including Digital Marketing, App. Development, Graphic Design and Packaging. Creating and managing brands, new product development and the creation and execution of marketing strategies. Digital Way Finding Systems, for interior and exterior environments. Partial client list:
Acucela Pharmaceuticals Port Authority of NY & NJ
Brookhaven National Laboratory Progressive Healthcare Condé Nast Publications Red Turtle Beverage Co.
First Home Harmony Roche
HMG Marketing Scotland County, NC
Interactive Technologies USA Today
INOAC Velux America
Nano Science Center Wine Voice International
Saatchi & Saatchi / Lifestyle Marketing Group,
Senior Art Director / Creative Director
Responsible for creative development and project management for advertising, promotions, marketing and design projects. Created and manage the implementation of extensive sports sponsorships for clients such as Blue Cross Blue Shield, USA Today, and United Airlines. Created co-branding efforts with MLB, NFL, NBA, Master Card, Fires- tone and the United States Olympic Team.
Murtha, Desola, Finsilver & Fiore,
Senior Designer / Design Director
Supervised a team of designers in creative development and implementation of integrated marketing projects, including extensive budget and client management. Projects included, corporate identification, packaging, merchandising, signage and advertising. Omni Magazine,
Associate Art Director
Involved in all design and production on this award-winning monthly magazine. Responsibilities included layout and design, type specification, art direction, photography supervision, pagination and quality control of the production / printing process. Patrick Deffenbaugh
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Branding
Established identity programs for a variety of clients ranging from some of the largest banks in the United States, to the branding of services and consumer products. Managed name generation, product development, advertising and PR strategies.
• Brookhaven National Laboratory: Identity Design and Positioning, Logo design, brand positioning, collateral formats, advertising and PR strategies. Advertising Strategies included: Newspaper Advertising campaigns to let the local communities understand the advantages of having a national science laboratory close by and to call attention to the weekly events and learning opportunities happening on the Brookhaven campus, all part of the new positioning “a passion for discovery”.
• Syphax: Brand Creation
Design and brand development for this new Genealogy research company.
• Manufactures Hanover Trust: Identity design
Design and development of a new primary identifier, the integrated touch points, nomenclature system, and the graphic guidelines for implementation of this new identity program for the bank, its many divisions and services.
• Bank Calumet: Identity design
Name generation, logo design, stationery and form systems. Signage planning, design and implementation for Bank Calumet’s current and future branch locations.
• Acucela Pharmaceuticals: Brand creation and design Name generation, positioning, logo design, stationery and form systems, collateral format and web site design.
• INOAC: Integrated Branding Management
- Identity architecture.
- Web development and implementation.
Connecting all of the corporate offices worldwide, with multiple versions in different languages.
- Stationery system, collateral format and form design.
- Trade show environments, planning and design.
- Planning, shooting and post production for a series of corporate videos. Non-Teaching Work History / Details
Patrick Deffenbaugh
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Non-Teaching Work History / Details Continued
Packaging
Developed packaging and merchandising programs for some of the countries largest brands and services, involving store surveys, consumer interviews, product design, packaging graphics and multi level in–store environments. Organized focus groups and analyzed their results against client goals.
• General Foods / Culinova:
Name generation, product design, packaging graphics, shipping packages, and multiple levels of in store merchandising applications.
• Velux America / Skylights and Accessories:
Market research, store audits, packaging design, multi level in-store merchandising systems and strategic planning.
Signage
Involved in all levels of signage system planning and design, from primary identification, directional, informational to emergency way finding systems. Including compliance with the current “Americans with Disabilities Act” guidelines.
• Port Authority of NY & NJ / World Trade Centers: Developed the nomenclature system and managed it’s implementation into the complex signage system that directed over one million people each day through the concourse and plaza levels of the World Trade Center complex. Also created a photo luminescent egress signage system for the safe evacuation of the World Trade Center towers, the adjoining buildings and their sub grade areas.
Signage programs highlights: Planning and developing of the emergency egress signage system that enabled the safe evacuation during the September 11th emergency. This project resulted in the creation of a state of the art photo luminescent sign type that stays illuminated without electricity or power for eight hours in the dark, is ADA compliant and satisfied New York State Fire Code specifications.
• Bank Calumet: Branch surveys and site location plans, sign type design, identification, directional, and informational. Developed graphic guidelines, and installation plans.
• New Jersey City University: Outdoor digital wayfinding system for the three campuses and the local public transportation hubs within Jersey City NJ. Patrick Deffenbaugh
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Non-Teaching Work History / Details Continued
Web / Digital
Plan, design, produce and manage several web sites for clients in both the public and private sectors, including the creation of essential graphics and photography. Responsibilities include but are not limited to, site planning, design, production, content management, e-commerce, site analytics and optimization.
• Wine Voice International: (Beverages)
• HMG Marketing: (Marketing and Branding)
• Scotland County, NC: (Tourism)
• INOAC USA: (Manufacturing)
• CWU Communication Department: (Education)
• Progressive Health Care: (Health Care)
• Rural Heritage Museum: (Tourism)
Mobile App. Development Platform
Working with a team of Marketing Executives, and Software Developers to plan, design and build an extensive digital application that brings first home buyers together to purchase a home. This innovative Application matches members with similar lifestyles, goals and financial backgrounds and then introduces them to Mortgage Brokers, Financial Institutions and Real Estate Executives to make it possible for them to purchase a home together.
• Name Generation ( First Home Harmony )
• Brand Development
Logo Design
Branding Guidelines
Nomenclature System
• RFP and Vendor Procurement
• UI and UX Design
• Social Media Marketing and Advertising
• Analytics
• Corporate Communication and Marketing
Patrick Deffenbaugh
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Non-Teaching Work History / Details Continued
Sports Marketing & Promotion
Responsible for strategic development for several sports marketing programs, including the NCAA, NBA, NFL, MLB and U.S. Olympic Team. Developed joint brand identifications with sponsors and properties. Assisted in the management of special events and graphics solutions which maximize clients’ sponsorships. Major League Baseball, All Star balloting
Sponsors: USA Today, United Airlines
NFL, Player of The Year
Sponsors: USA Today
NCAA, National Football Championship Trophy
Sponsors: USA Today
NCAA Basketball, Drive to Final Four Video
Sponsors: USA Today, Oldsmobile
US Olympic Team
Sponsors: Blue Cross Blue Shield, Firestone, M&M Mars, Pedigree Advertising
Art direction and design for consumer products/services in both traditional and digital environments.
Wine Voice International: “life is short drink good wine” Integrated advertising campaign to introduce this new wine lifestyle web site. Brookhaven National Laboratory: “a passion for discovery” Created and produced the Corporate Positioning, Advertising and PR strategy that introduced the local community to this National Science Lab in their neighborhood.
Editorial Design
Art direction & design for international publications including format design, pagination and the direction of photography and illustration. Supervised all production stages from concept to completion. Designed advertorials, and promotions for the magazines and their advertisers. OMNI Magazine, New York, NY
Page layout and design, pagination and art direction. Patrick Deffenbaugh
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Service
“Forever Green” Event, Winter 2009
Name generation, Identity, Promotion and Event Management for the opening of the new Science Museum at Central Washington University. The goal of the event was to raise awareness of the first ever LEED certified building on the University Campus.
“All Aboard Festival”, Spring 2008
Working with the students in the communication department, we created, promoted and managed this first of its kind event, bringing together the University and the community of Ellensburg, WA. The project raised money for the renovation of the downtown train station so Amtrak could begin the process of reinstating train service connecting this remote university town in Central Washington to the larger cities in Western Washington.
This one night event that raised over $16,000 and brought tears to the eyes of community members who attended. One City Councilman was quoted as saying;
“This is the first time I can remember that the College and the Town’s People have worked together for the benefit of the Community”.
Consulting / Pro-Bono Work
Colorado State Pueblo, Pueblo, CO.
Re-design of “the Today” the CSU campus newspaper. Including design formatting, and layout, typography guidelines, and creation of supportive Ad Sales materials. Tutoring the staff of writers, photographers, editors and graphic designers to produce this tabloid format campus newspaper twice a month. University of Washington Daily, Seattle, WA.
Design services and consulting on marketing materials and strategies. Tomorrow’s Leaders Scholarship, Seattle, WA.
Web Site Planning and Design, design of their Identity, Stationery and Form Design Explorer West Middle School, Seattle, WA.
Marketing Strategies, Annual Report Design, Event Graphics, and Campus Signage. Patrick Deffenbaugh
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Affiliations / Memberships
Blue Hill Troupe, New York, NY
This group of talented and dedicated individuals volunteer their time to raise money for various charities in New York City by producing and performing Gilbert and Sullivan Operettas twice a year.
Awards
Art Directors Club (7): Editorial Design, OMNI Magazine One Club: Gold & Silver Metals, Editorial Design, OMNI Magazine Cleo: Packaging Design, General Foods, Culinova “Best Frozen Food Package” American Corporate Identity: Award of Excellence
Shows, Exhibits
Digital Way Finding / Illustrations: Lemmernan Gallery at New Jersey City University Drawing, Faculty Show: Capozzo Center for the Arts at Colorado State Pueblo Drawing, Faculty Show: The Andy Gato Galler at Barry University Andrew F. Pecoraro, MS, MFA, PhD
Professional Artist and Educator
Phone: 908-***-**** Email: ad3q7q@r.postjobfree.com
Ellen Quinn
Professor New Jersey City University
Phone: 201-***-**** Email: ad3q7q@r.postjobfree.com
Dennis Dittrich
Professor New Jersey City University
Phone: 201-***-**** Email: ad3q7q@r.postjobfree.com
References
Patrick Deffenbaugh
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Appendix
Computer Skills Chart
Description of Courses Taught
Patrick Deffenbaugh
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Computer Software and Technology Expertise
Program Level of Expertise
Beginner Moderate Proficient Expert
Adobe Suite
Illustrator
Photoshop
InDesign
Motion
Final Cut Pro
After Effects
3D
Rhinoceros
Web
HTML
CSS
Word Press
Wix Web Builder
Dreamweaver
Adobe Xd
Google Analytics
Figma
Social Media
Face Book
Microsoft Office
Word
Excel
Power Point
Business
Quick Books
Patrick Deffenbaugh
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Courses: Barry University
Art Department
Art 364 Figure Studies
Study of the human form in a variety of media and techniques. Students will work in different drawing mediums and will use their choice to focus on the development of individual drawing styles, unique expressions, concepts, and philosophy. Accomplishing this while drawing from live models with individual instruction from the Professor.
ART 205 Graphic Design Foundations
This first course in graphic design will concentrate on contemporary design principles and thought. Each project will commence with a review of the historical perspectives which have developed into current contemporary design standards. Effective use of typography as a basis of high-quality graphic design will be explored. In addition to gaining technical fluency in the Macintosh desktop publishing process, the student will be required to do projects with substantial focus given to historical context and design as well as technical skill. Interaction with fellow classmates will be fostered and employed as a resource in the conceptual and technical processes.
Art 350 Packaging Design
This course in packaging design will offer the student the opportunity to work solely on three-dimensional packaging concepts over the course of the entire semester. Starting with smaller projects such as a shop ping bag to a final project which will require product conceptualization as well as final three-dimensional package fabrication.
Art 445 Advertising Design and Production
An introduction to the many tools involved in the creation of professional design problems including the Macintosh platform. Students will evaluate the assignments and solve these problems using the appropriate tools. A strong focus will be placed on technology and professional presentation skills. Computer software, one, two and four-color printing and the artistic processes of graphic design will be explored.
Patrick Deffenbaugh
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Courses: William Woods University
Art Department
ART 140 Introduction to the Adobe Creative Suite Programs This course offers an introduction to Illustrator, InDesign, and Photoshop. Students will learn to use these applications through the creation of content relevant to fields of design, art, marketing, and communications.
Class experiences will include lectures, discussions, activities, and demonstrations. Student participation in class activities and exercises is essential to learning the course material. Art 336 History of Graphic Design
This course provides graphic design students with the knowledge and understanding of the places, people, events; historical and cultural factors; and technological innovations that have influenced the development of graphic design into the practice that it is today. Students will examine the appearance of design objects in an historical setting and will also consider both similarities and differences that an object of one era and type has with those of another era.
Art 346 Digital Illustration
This course offers graphic design students extensive experience with various methods of digital illustration. Students will also gain insight into terminology, tools, technique, career prospects, and industry practices. In addition to practical applications, students will utilize drawing and digital skills to create works that are meaningful and intentional. The course will also provide students with extensive knowledge in various types of illustration, including editorial, conceptual, and comic.
Courses: Barry University Continued
Art 487 Graphic Design Senior Seminar
A capstone course designed to help the graduating graphic design major prepare for their senior exhibition and their career in graphic design. The advanced student works on an independent project in graphic design; emphasis is placed on the development of one’s personal form of expression within the student’s area of interest. This course will also introduce the student to professional practices and procedures of the commercial design/art world and prepare the student to professionally organize, promote and market his or her work. Patrick Deffenbaugh
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Courses: William Woods University Continued
Art 332 Publication Design
Explores the use of graphic design in a variety of publishing situations. Students are required to apply their design skill and knowledge in the production of sophisticated printed pieces. Students are expected to develop an advanced level of ability in computer assisted design. ART 202 Fundamentals of Graphic Design
Fundamentals of Graphic Design sets the framework for the graphic design concentration. This course introduces students to the graphic design profession, including fundamentals of publication design, digital illustration, packaging design, and animation. Students will also enhance conceptual and technical skills as required in the field.
Art 430 Animation / Motion Graphics
This course offers students extensive experience in technique and with programs used to create animated works. Various animation processes are covered, including motion graphics, stop motion, and computer generated animation. Students obtain an understanding of the history of animation and industry practices related to career prospects in the field. Art 416 Packaging Design
This course explores the use of graphic design from a three-dimensional perspective. Upon course completion, students will be able to identify key elements of packaging composition, production, and output. Also discussed are best practices to marketing research, target audiences, and how user experience (UX) can impact the packaging design process. Patrick Deffenbaugh
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Art / Graphic Design Department
ART 281 - Graphic Design I
ART 381 - Graphic Design II
ART 274 - Digital Art I
ART 481 - Environmental Visual Communication, Special Topics, (repeatable) ART 472 - Design and Production II
ART 470 - Advertising Graphic Design
ART 474 - Typography II
CSU Pueblo Integrated marketing Agency
The Internal Marketing Agency is an opportunity for students to achieve real world agency experiences. The Agency works with outside clients offering a comprehensive array of graphic design, advertising and marketing services for print, web, and exterior applications. Students from different programs come together and work on a variety of assignments beginning with concept and planning, and continuing through final testing and implementation. Mass Communication Department
COM 210 - Introduction to Integrated Communications COM 221 - Digital Publishing
COM 317 - Advertising Concepts
COM 430 - Strategic Communications Campaigns
COM 291 - Fundamentals of Digital Media
COM 321 - Crisis Communication
Courses: Colorado State Pueblo
Patrick Deffenbaugh
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Art / Graphic Design Department
ART 282 - Computer Art I
ART 382 - Computer Art II
ART 370 - Layout and Design I
ART 371 - Layout and Design II
ART 372 - Design and Production I
ART 472 - Design and Production II
ART 470 - Advertising Graphic Design
ART 474 - Typography II
Courses CWU: Communication Department
COM 270 - Introduction to Public Relations
COM 280 - Advertising Fundamentals
COM 305 - Advertising Copy writing
COM 306 - Introduction to Convergent Media
COM 321 - Visual Communication
COM 348 - Publication Design
COM 473 - Corporate Reputation Management
COM 475 - Public Relations and Advertising Management New Jersey City University
GRD 185 - Computer Graphics
GRD 360 - Packaging Design
GRD 343 - Advertising Design I
GRD 344 - Advertising Design II
GRD 232 - History of Communication Design
Courses: Central Washington University
Patrick Deffenbaugh
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Curriculum Vitae
“docendo discimus”
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