Kathleen “Katie” D. Geoffrion

Burlington, NC

336-***-**** ad3q0l@r.postjobfree.com LinkedIn: https://www.linkedin.com/in/katie-geoffrion/

Professional Achievements

Dynamic and results-oriented professional with a proven record in revenue optimization, pricing strategies, and exceptional customer service. Demonstrated success in implementing strategies and initiatives that have led to substantial increases in occupancy rates, revenue growth, and Average Daily Rate (ADR). Adept at elevating Revenue Generation Index (RGI) by exceeding industry benchmarks through targeted marketing, competitive analysis, and yield management techniques. A proactive team player with a talent for collaborating with internal partners to optimize the overall customer experience.

Generated a 7% increase in occupancy rates by implementing effective strategies and initiatives, maximizing room utilization and revenue potential.

Drove a 3% revenue increase through innovative pricing and revenue management strategies, capitalizing on market opportunities and demand fluctuations.

Elevated ADR by $6 through the implementation of pricing strategies and guest service enhancements, directly contributing to higher revenue and profitability.

Surpassed industry benchmarks by achieving a 9% increase in the Revenue Generation Index (RGI) through targeted marketing, competitive analysis, and yield management techniques.

Spearheaded revenue growth by developing and executing sales plans for both an established Bed and Breakfast and a newly launched Long-Term Stay property as an independent local owner.

Industry Skills

Hospitality Industry Expert

Strategic Planning

Cross-functional Collaboration

Data Analysis & Reporting

Contract Negotiations

Strong Written & Verbal Communication

Entrepreneurial Spirit

Customer Service Excellence

Technology Savvy, Microsoft Office Suite

Complex Problem Solving

Growth Mindset

Marketing & Sales

Education & Certifications

Bachelor of Arts (BA), Physical Education, University of North Carolina at Chapel Hill

Professional Experience

Director of Sales, July 2017 – October 2023

The Country Inn & Suites by Choice - Burlington, NC

Implement strategies and initiatives that resulted in a significant 7% increase in occupancy rates, optimizing room utilization and revenue potential.

Drive revenue growth, delivering a 3% increase through innovative pricing and revenue management strategies that capitalize on market opportunities and demand fluctuations.

Implement pricing strategies and guest service enhancements that led to a noteworthy $6 increase in Average Daily Rate (ADR), directly contributing to higher revenue and profitability.

Elevate the Revenue Generation Index (RGI) by an impressive 9%, surpassing industry benchmarks through targeted marketing, competitive analysis, and yield management techniques to maximize revenue potential.

Prepare monthly forecast reports necessary to improve management decision-making and critically evaluate work activities.

Generate new proposals and contracts for maximum profit utilizing expert negotiation skills.

Solicit and consult with new prospects for business growth and development ensuring client retention and exceeding company standards.

Develop and establish group pricing guidelines and follow-up of groups booked via the events services team.

Negotiate new located negotiated rate (LNR’s) from active contacts and secure new business coming into the area.

Leverage travel knowledge to recommend options and solutions that consistently meet client preferences and budget, resulting in a high rate of completed bookings and consistently positive feedback.

Deliver exceptional customer service leading to increased client satisfaction and loyalty.

Maintain and update customer records in Salesforce CRM tool.

Provide clients with timely and accurate information, including travel advisories and passport requirements, ensuring well-prepared and informed travelers.

Resolve travel-related issues, minimizing disruptions and ensuring a smooth travel experience for clients.

Director of Sales & Marketing (Consultant), January 2017 – July 2017

Acorn Inn & Acorn Suites, Burlington, NC

Spearheaded revenue growth by developing and executing sales plans to enhance company visibility for both an established Bed and Breakfast and a newly launched Long-Term Stay property, driving increased bookings and occupancy rates as an independent local owner.

Implemented and managed staff productivity and guest experience improvement programs, ensuring a high level of service quality, guest satisfaction, and efficient operations for the properties.

Director of Sales & Marketing, May 2010 – February 2016

Courtyard by Marriott Burlington, Burlington, NC

Achieved a 9.7% increase in revenue by focusing on Leisure/Youth Teams with Double Points Offers, carefully monitoring and analyzing SMERF segments, and collaborating closely with the Greensboro Sports Commission.

Conducted and provided direction and instruction at sales meetings, offering comprehensive recaps on ongoing activities.

Created the yearly Sales and Marketing Plan to promote property growth and established structured group pricing guidelines, including confirmation deposits, cut-off dates, arrivals, and production tracking.

Generated Weekly Call Productivity Reports for the GM and played a pivotal role in generating new corporate segment revenue.

Book travel arrangements using online systems contributing to a streamlined and hassle-free process for clients.

Demonstrated a strong understanding of industry regulations and trends, enabling proactive adjustments of travel plans to meet compliance requirements and offering clients the latest and most relevant travel options.

Collaborated with teammates and internal partners including marketing and sales to assist in converting bookings and optimizing the overall customer experience.

Displayed the ability to effectively navigate and de-escalate challenging scenarios, ensuring positive outcomes for both clients and the company.

Additional Professional Experience

Director of Annual Giving, Pace Academy

Assistant Director of Promotions & Marketing, WCNN Radio

Boards & Councils

Alamance County Board of Directors - 2020

Alamance Community College Business Advisory Council 2011 – 2015

Rotary Club of Alamance Board of Directors 2010 – 2021; President 2015 – 2016, Rotary Foundation Chair 2018 – 2021; Marketing and Membership Chair 2011-2013

Alamance County TDA Board 2014 – 2020; President 2018 – 2021

Alamance County Sports Development Council 2019

Alamance County Chamber of Commerce Marketing & Membership Committee 2013; 2017 – 2018

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