Alan Grayson

Email: ad3pqq@r.postjobfree.com Mobile: 248-***-****

Website: heygraydesign.com LinkedIn: linkedin.com/in/alangrayson

Creative + Art Direction Profile

Accomplished and results-driven professional with comprehensive experience in elevating brand presence and engagement through innovative, creative solutions. Proven track record of setting strategic directions for branding, generating engaging content, and designing digital, print, social, and OOH assets. Well-versed in driving web traffic growth, shaping brand identities, and consistently delivering high-quality creative projects. Excels at generating media impressions, elevating viewership, and employing 360 marketing techniques. Recognized for leading, directing, and motivating high-performance teams to achieve creative goals. Articulate and refined communicator; excels at forging and nurturing long-lasting relationships at all levels.

Areas of Expertise

Creative & Art Direction

Strategic Vision & Leadership

Market Analysis & Insight

Retail & Event Marketing

Brand Development & Positioning

Communications & Brand Strategy

Digital & Print Design

Workload Prioritization

Client Relationship Management

Professional Experience

Creative Manager – Bedrock Detroit Detroit, MI 2020 – 2023

Elevated event success for Bedrock’s flagship activation, Monroe Street Midway and Decked Out Detroit, by designing digital, print, social, and OOH assets. Oversaw assets for Decked Out Detroit across print, digital, and social platforms. Innovate and guide team members in producing design deliverables and shaping strategic vision. Reviewed and authorized projects before their submission as final deliverables to stakeholders and outlined deliverables and goals by meeting with various departments. Deliver medium to large-scale projects by cooperating with head of production and other project managers.

●Augmented physical event foot traffic from 242K to 271K YOY and attained 18%+ web traffic growth in 2022 vs. 2023.

●Earned prestigious industry recognition with Honorable Mention from Fast Company for "Best Urban Design of 2022”.

Business Intelligence Visualization Manager – MRM//McCann Birmingham, MI 2014 – 2018

Maintained global brand standards for General Motors and new business clients by providing strategic leadership to a 40+ member analytics team. Ensured availability and completion of high-quality, custom-feeling reports and dashboards. Created visually insightful infographics, interactive PDFs, presentations, and Tableau software wireframes.

●Improved reporting standards via innovative analytic products and tools.

●Enhanced client reaction time to marketplace trends by decreasing response time for report delivery.

Supervisor/Senior Designer – GlobalHue Southfield, MI 2008 – 2014

Maximized brand visibility at the 2013 Winter X Games for Jeep by crafting sponsorship materials, conceptualizing event themes, and executing 360 marketing techniques. Delivered high-level consumer experiences on time and within budget by managing art direction and production design teams. Led subway transit rebranding initiative in Washington, D.C., overseeing the creation of impactful dioramas, banners, pillar wraps, platform runners, and floor graphics.

●Served as dynamic creative lead at the #1 multicultural agency in America, as voted by Adweek (2010).

●Generated 60M+ media impressions as the creative lead and designer for the America IAM national initiative in partnership with Walmart.

●Achieved weekly viewership of 500K by managing Jeep campaign subway take-over in New York Penn Station.

●Boosted reach to news conglomerates, dignitaries, politicians, and philanthropists by concepting a visual footprint for the historic Focus Hope 40th Anniversary event.

Additional Experience

Adjunct Design Professor – Lawrence Technical University Southfield, MI 2008 – 2019

Education

B.S. in Advertising – Ferris State University Big Rapids, MI

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