NATALIA VALENCIA

GRAPHIC DESIGNER www.nataliavalenciadesign.com

ad3pmr@r.postjobfree.com

WORK EXPERIENCE

Sony Corporation of America

& Arcade Creative Group

April 2013 - May 2014

Freelance Graphic Designer

August 2018

Freelance Graphic Designer

April 2022 - Present

Freelance Graphic Designer

• Designed engaging digital banners for top mobile apps like Spotify and Apple Music.

• Led packaging, advertising, and promotional design for clients like NJOY and American Express, boosting brand visibility.

• Ensured brand consistency by meticulously adhering to guidelines, enhancing recognition and trust.

• Collaborated closely with project managers and clients to deliver high-quality designs on tight deadlines.

• Created album covers and artwork, contributing to digital sales and engagement.

• Enhanced visual appeal and quality through file retouching and copy editing.

• Conceptualized eye-catching print materials, including posters and mockups.

• Crafted compelling E-commerce ads tailored to artists, driving online sales and brand awareness.

• Produced engaging social media content across various platforms, driving engagement and follower growth.

• Created assets for podcast marketing, including covers and pitch decks, to better showcase offerings.

• Designed professional business cards and customizable pitch decks, maintaining brand consistency.

• Conceptualized visually appealing covers for music apps and singles, enhancing brand presence.

• Crafted informative infographics to supplement podcast content, enhancing viewer understanding. America250 Foundation

February 2022 - June 2022

Freelance Graphic Designer

• Played a pivotal role in providing comprehensive graphic design and development support for the America250 campaign, including the production of the A250 campaign case for support and associated fundraising materials. Recommended, researched, and developed imagery, including photography and illustration, to align with the creative strategy of the America250 campaign. Led the design and development of individual program area companion pieces tailored for fundraising efforts. Ensuring consistent brand representation and messaging across all materials and channels.

The Paley Center for Media

October 2021 - December 2021

Freelance Graphic Designer

• Revamped the Paley Center Membership webpage and various membership collateral, including print materials, to enhance user experience and increase membership engagement. The National September 11

Memorial & Museum

February 2019 - July 2020

Graphic Designer

August 2021 - February 2022

Interim Director of Branding

and Creative Services (Temp)

• Created signage and materials for various departments and initiatives, including Marketing, Retail, Operations, and Events, encompassing operational signage, digital communications, visitor maps, sales materials, and brochures.

• Designed templates and graphics for e-communications, e-commerce, and ticketing systems.

• Developed creative concepts for advertising and promotions, spanning digital platforms, social networks, and physical signage.

• Collaborated with museum and communications staff to ensure content alignment for digital and print designs.

• Provided design consultation for retail merchandise, including T-shirts, hats, mugs, and keychains.

• Designed promotional materials for special events and institutional publications, such as the annual 9/11 Memorial 5K Run/Walk and Community Day.

• Managed the creative project calendar to ensure timely delivery of materials.

• Stayed abreast of emerging design technologies, standards, and trends.

• Redesigned museum membership collateral to enhance marketing impact.

• Oversaw marketing materials from conception to completion, maintaining brand management and quality control.

• Reviewed and approved visual communication materials for brand consistency across departments.

• Supported digital marketing campaigns and provided designs for special events and publications.

• Assisted the Exhibitions department with graphic design needs as required.

• Conducted photo and video editing tasks to support marketing efforts.

• Steered branding and creative services as Interim Director of Branding and Creative Services, guiding strategy, leading cross-functional teams, and orchestrating integrated marketing campaigns to bolster brand presence. New York Life Insurance

September 2014 – September 2017

Graphic Designer (Contractor)

• Produced insurance marketing materials from concept to completion, adhering to branded guidelines and consistency.

• Researched and selected imagery for projects, maintaining relevance and visual impact.

• Developed and managed a comprehensive range of print-based marketing materials for agents, including brochures, fa ct sheets, and posters.

• Coordinated print specifications with vendors and internal departments, ensuring timely production and delivery.

• Created PowerPoint presentations and Word documents using branded templates, offering advanced formatting support for high-level materials.

• Tailored marketing materials to target the Latino Market, aligning with cultural preferences and language considerations.

EDUCATION, CERTIFICATIONS

& VOLUNTEER EXPERIENCE

Hawai’i Food Bank • Volunteer helped pack food bags for school students, April 2021 BrainStation • Certification in User Experience Design, June 2019 Helsinki Fashion Week • Volunteer (Graphic Designer) at Helsinki Fashion Week Ry, June 2018 Pratt Institute • Certification in Motion Graphics, April 2017 New Jersey City University • Bachelor of Arts, concentration Graphic Design, May 2010 Union County College • Associates in Arts, concentration Graphic Design, May 2007 SKILLS Adobe (InDesign, Photoshop, Illustrator, Dreamweaver, After Effects), Microsoft (Word, Excel, Power Point), Keynote, Bilingual fluent English and Spanish reading and writing

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