Sue Straight

Phone: 707-***-****

Email: ad3pdz@r.postjobfree.com

Summary: Dedicated marketing and content professional with a proven track record in driving Direct-to-Consumer (DTC) sales, brand building, and project management within the wine industry. A strategic leader with expertise in multi-level brand development, project oversight, and team management. Recognized for exceeding revenue goals, implementing successful marketing programs, and contributing to significant sales growth.

Skill Highlights:

Direct-to-Consumer Management:

Achieved a 40% increase in DTC sales at Trentadue Winery, growing wine club memberships from 0 to over 4000 in two years.

Implemented successful email, telemarketing, and social media programs for revenue increases.

Multi-level Brand Building:

Revamped wine programs at Oakville Grocery, leading to substantial revenue growth in 12 months.

Played a key role in brand building at J. Rickards Winery, contributing to a 75% revenue increase in two years.

Project Management:

Oversaw design of new tasting rooms at Windsor Vineyards, Limerick Lane Cellars, and Toad Hollow wineries.

Implemented staff training programs, resulting in improved wine knowledge, enhanced sales ability, and increased acquisition and retention of wine club members.

Sales Management:

Exceeded revenue goals at St. Francis Winery through effective phone sales and order processing.

Drove a 30% increase in DTC sales at Chateau Diana Winery as Tasting Room Manager within eight months.

Team Building & Management:

Recruited, trained, and managed staff at La Rochelle Winery, resulting in exceptional tasting experiences and growing membership.

Contributed to a 65% revenue increase and 70% case sales increase in five years at Limerick Lane Cellars through effective retail staff management.

Professional Wine Judging:

Contributed 25+ years of experience as a professional wine judge, including prestigious events like the San Francisco Chronicle Wine Competition.

Communication:

Talented writer with over fifteen years of published work, contributing to Wine Country This Week Magazine and The San Diego Union Tribune as a Writer/Editorial Contributor.

Proficient in communication via email, phone, text, and handwritten notes for member engagement and customer satisfaction.

Professional Experience:

Writer/Editorial Contributor - March 2005 to Current

Wine Country This Week Magazine, Sonoma, CA

Content research and provision for the weekly magazine and website.

Wine Columnist - 2001 to 2006

San Diego Union Tribune's online entity, www.signonsandiego.com

Created and provided content for a dedicated wine column, offering insights, reviews, and features to engage and inform readers about the world of wine.

Wine Club Associate – November 2019 to Current

St. Francis Winery, Santa Rosa, CA

Database management, member communication, order processing, and phone sales.

Hospitality Director – January 2019 to September 2019

La Rochelle Winery, Healdsburg, CA

Staff recruitment, training, and management, exceptional tasting experiences, membership growth, and outreach.

Wine Director – December 2017 to December 2018

Oakville Grocery, Healdsburg, CA

Revamped wine program, customer and vendor communication, inventory management, and profitable event facilitation.

Tasting Room Manager – March 2017 to October 2017

Chateau Diana Winery, Healdsburg, CA

Increased DTC sales, recruitment and training, reservation management, and oversight of wine club operations.

Wine Club & Social Media Manager – June 2015 to March 2017

Trentadue Winery, Geyserville, CA

Increased DTC sales, implemented new programs, managed communications, and created successful events.

DTC Sales Consultant – June 2012 to June 2015

Independent Contractor

DTC management and brand building for top Sonoma and Napa County wineries.

Director of Sales & Marketing - February 2010 to June 2012

J. Rickards Winery, Cloverdale, CA

Increased revenue, developed and managed DTC and wholesale/FOB programs, and created new wine clubs.

Wine Club Marketing Manager - August 2008 to November 2009

Clos Pegase Winery, Calistoga, CA

Membership and sales growth, staff training, and direct-to-consumer communications.

Wine Club Manager - June 2007 to August 2008

Hop Kiln Winery, Healdsburg, CA

Managed a 2000+ member wine club, focusing on customer satisfaction and direct-to-consumer communications.

Executive Director - September 2006 to June 2007

Anderson Valley Winegrowers Association, Philo, CA

Event planning, marketing coordination, and database management.

Director of Marketing - November 2001 to September 2006

Limerick Lane Cellars, Healdsburg, CA

Increased revenue and case sales, brand building, tasting room design, and oversight of various operations.

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