KIMBERLY MCCOY

Packaging Design & Development,

Creative Direction

PROFILE

Inspirational leader with experience in delivering iconic Packaging and Design to Global Brands. Comprehensive oversite of the design, development, and delivery of innovative product packaging. Provide strategic direction in the creation of targeted solutions tailored for multiple selling channels. Proactive collaboration with internal and external partners to achieve impactful and sustainable results. Delivering excellence in design and product execution, on time and within budget.

2002-2013 ESTEE LAUDER / EXECUTIVE DESIGN DIRECTOR

Design manager and driver of innovative product packaging for global franchises in the Skincare, Color, and Promotional categories. Strong cross functional collaboration with internal and external partners leading to the launches of new products delivering intuitive and consistent shopping experiences to customers in multiple selling channels. Net sales in the EL Skincare category grew from 690 Million in 2002 to 2.3 Billion in 2012, leading the Brand in growth and sales.

2013-2014 NEST FRAGRANCES / DESIGN DIRECTOR

Management of the design team and development of Home, Fine Fragrance, and Bodycare products developed for multiple business channels including NEST core, private label, discounters, and liscensees. Areas of responsibility include packaging design, artwork production, website direction, advertising, merchandising, and design budget.

2015-2017 FRESH-LVMH / SENIOR DIRECTOR PACKAGING DEVELOPMENT

Managing partner on the Executive Operation’s Team tasked with building a team of US developers and engineers to coordinate with global partners in Asia and Europe. Executed the transfer of products filling in China to fillers in the US and France. Re-tooled existing components to support automation, achieve package compliance, and minimize the supply chain while reducing our carbon footprint. Built physical and virtual archives housing all specifications, CRB’s, DRB’s, technical drawings, and testing documents. Set up rapid prototyping in-house to improve turn-around time and increase options.

2018-2019

FRESH-LVMH/SENIOR DIRECTOR OF PACKAGING DESIGN & DEVELOPMENT

Lead the Global Packaging Team, a blend of designers, developers, and engineers. Focus on new product launches, promotional programs, and repacks. Build timelines, processes, and documentation to streamline project development and create synergies between cross functional teams. Arrange visits to trade shows, suppliers, and training courses for continuous employee growth. Participate in a corporate sustainability initiative focusing on packaging structures, materials, and decoration processes.

PROFESSIONAL EXPERIENCE

KMC DESIGN/CREATIVE CONSULTANT

Projects include: packaging design & development, advertising, social media, branding & redesigns, photo shoot management and art direction, direct mail promotion, PR and educational collateral, manufacturing and press run over site, merchandising, sales meetings, textile design, restaurant branding, graphic and interior design.

Clients include: Givenchy/LVMH, AVON, Aramis, Elizabeth Arden, Holsted Marketing, Conair, Zotos, Sebastian La Cucina, Antonio’s and StationHouse Restaurants.

EDUCATION

ART CENTER COLLEGE OF DESIGN - BFA Graphics & Packaging Design SEATTLE CENTRAL COMMUNITY COLLEGE - AA Advertising Art

Portfolio

https://www.krop.com/kimberlymccoy/

(Username - kmc, Password - Ant1)

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