JOHN NEBELLE

Marketing and Communications Management

630-***-**** Montgomery, IL www.linkedin.com/in/John-Nebelle-35536620 ad3p8p@r.postjobfree.com SKILLS

Marketing Programs Demand Generation

Multi-channel Marketing Marketing Campaigns

Trade Shows Event Marketing

Marketing Operations Project Management

Search Engine Optimization (SEO) Marketing Strategy Social Media Marketing Conversion Optimization

Marketing Analytics Content Marketing

EMPLOYMENT HISTORY

Director of Marketing

RainSoft of Chicago November 2014 -June 2023

Successfully created and managed content and campaigns for all social media accounts, digital media, SEO, websites and numerous marketing programs related to the partnership with Home Depot. Created and developed multiple teams of marketing territory managers throughout Illinois and Wisconsin.

Amplified sales volume 27% YOY in 5 months by driving traffic and clicks on websites with creative content

Exceeded sales plan in 5 out of 6 markets

Drove increased lead generation productivity 62% by creating and implementing innovative experiential marketing campaigns, POP materials using revolutionary and unique marketing campaigns

Developed impactful tracking and reporting systems to manage metrics and ROI

Built successful relationships with Home Depot national, regional, and district managers

National Marketing Communications Manager/Project Director THD Program RainSoft, Inc. October 2012 -November 2014

Responsible for specific corporate marketing programs including multiple social media accounts, SEO, digital marketing, and 25+ corporate and dealer websites, managing the Home Depot partnership program, international and regional convention planning, RainSoft Rewards program, new dealer onboarding and Home Depot dealer onboarding programs, international sales contests, managing the RainSoft corporate relationship with vendors and partners, and various dealer support and marketing efforts.

Concurrent position as project director, Home Depot sales program

Effectively supervised a $700k annual Home Depot marketing fund including increasing digital assets, a variety of social media spends, and website development

Successfully developed an effective business training program called RainSoft University

Graduated 31 new RainSoft dealership owners from RainSoft University, with new dealers producing in excess of $10.3M in annual revenue in one year

Increased Home Depot program sales volume from $39M in 2012 to $74M in 2014

Exceeded convention/trade show sponsorship revenue goal by 17%

National Consumer Finance Manager

RainSoft, Inc. January 2009 –October 2012

Seek out and secure new favorable national and international finance sources for the RainSoft dealer network. Establish and build relationships with new and existing consumer finance companies. Develop and mentor dealers and dealer finance managers in the area of finance, including analyzing credit reports, obtaining approvals, negotiating finance terms with lenders and customers, analyzing the finance markets and reporting to the board of directors as to the overall climate and direction of the US finance market as it relates to RainSoft consumer finance. John Nebelle Resume Page 2

Brought aboard new lender Preferred Credit, Inc., increasing monthly finance revenue from the first month

(November 2009) of $57k to current average of over $1.1M per month

Increased total monthly financed volume from $3.1M (December 2009) to $7.6M (April 2012)

Effectively negotiated national finance agreements/contracts with my direct report, the president and CEO of RainSoft, Inc.

Strengthened our portfolio of national finance companies from two (2009) to 13 national sources (2011)

Consumer Finance/Operations Manager

RainSoft, Inc. June 2007 –January 2009

Manage the finance departments of 6 individual company owned RainSoft dealerships. Responsible for the analysis, approval, and funding for approximately $750k in monthly finance volume. Manage day to day operations of Chicago based company owned RainSoft dealership including warehouse, service and installation departments, marketing department, and sales department.

Staff of 20+ team members from 4 departments

Developed dealership operations and finance manuals

Successfully balanced budgeting, forecast, and P&L responsibilities

Reduced accounts receivable balance from lenders from over $300k down to less than $50K

Increased lender bids on monthly finance portfolio by an average of $6500 per month Other Relevant Professional Experience

Loan Processing Manager

Montalbano Builders 2005-2006

General Sales Manager,

Northwestern Dodge and Kia 2004-2005

Education

EASTERN ILLINOIS UNIVERSITY—Lumpkin College of Business Bachelor of Science, Marketing

Training & Professional Development

Water Quality Association—Certified Water Specialist Level V (Master Level), certificate number 1048461, including Reverse osmosis/ultrafiltration, Disinfection, Deionization, and Ozone technology courses.

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