PROFILE

Forward-thinking leader with **+ years in digital transformation/integrated marketing with leadership roles across creative direction, user experience (UX) design, design strategy, team management, and interaction design. Able to consistently deliver on organizational goals through thoughtful execution of objectives and initiating new opportunities. Proven track record of delivering exceptional results across a range of industries. Divergent thinker and creative problem-solver who thrives in ambiguous scenarios. Able to apply exceptional follow-thru skills while navigating gray areas, creating a united vision, and implementing effective solutions. Looking for opportunities to grow strategy, develop Design teams, win new business, and create CX/integrated campaigns. SKILLS

Professional

Leadership

EXPERIENCE

Design Director of Salesforce Experience Design Team IBM / 7Summits— 2019-2023 7Summits acquired by IBM in 2021 Experienced design leader at a top global Salesforce consultancy, IBM, where I transformed businesses, drove innovation, as well as developed and directed a skilled Salesforce Design Team.

• Revitalized design team impacting 7Summits’ company growth from $20M to $40M+ in sales and 100 to 300 staff over 2 years

• Delivered higher utilization, increased project profits, reduced errors and overages, and improved customer satisfaction through team leadership and the creation and implementation of efficient processes, tools, and training for design team

• Overhauled company’s Salesforce designer training, accelerating design team’s Salesforce readiness time from 12 months to 3.5 months, and increased salesforce certifications among designers over time

• Generated new business wins and revenue via Future Visioning projects, Enterprise Design Thinking workshops, and engaging multi-media pitch presentations. Wins in first year at IBM included insurance client resulting in $20M in billing in first two years

• Continued to achieve double-digit growth in profitability quarter over quarter after IBM acquisition through 2022

• Integrated 7Summits design team into IBM culture and practices utilizing a “lead-from-the-front” approach resulting in near-zero attrition after the acquisition

• Initiated, developed, and adapted the Salesforce design training program for IBM’s design teams across the globe

• Achieved reputation as IBM’s Salesforce Design Subject Matter Expert both internally and externally

• Invited to be part of Salesforce’s “Dream Designers” team of evangelists and influencers, as well as part of the team that created and promoted the Strategy Designer certification and career path, and selected by Salesforce to present at Dreamforce 2022 and other Salesforce events

MICAH EBERMAN

414-***-**** ad3p7f@r.postjobfree.com LinkedIn @micah-eberman Portfolio bit.ly/micahEberman DESIGN LEADER DIGITAL STRATEGIST

UX/Design/Strategy Digital Transformation New Business Development Enterprise Design Thinking Salesforce Design, Technology UX Prototyping, UI Design Brand Strategy Interaction and Systems Design Agile Product Development Design Leadership Coaching and Mentoring Department Operations Recruiting and Team Development Process, Systems, Tools, and Training Cross-functional Team Leadership VP of Brand Engagement

Zoom North America — 2014-2017

Reinvented the marketing, PR, and artist relations for Zoom, a global leader in high-quality sound technology for music, film, and podcasting

• Created and executed the global rebranding and marketing of Zoom resulting in 15-20% year-over-year sales growth

• Launched 5-7 new products annually, positioning Zoom as an industry leader and innovator in audio/music industry

• Exceeded industry averages by 2-3 times across Google AdWords, Amazon AMS, Facebook/Instagram based on ad strategy Director of Growth and Innovation

GS Design — 2012-2014

• Delivered high-impact new business pitches, and led team for new and organic business development achieving consistent multi- million dollar billings, double-digit growth at Harley-Davidson, and new business wins including Zoom and Red Bull

• Awarded Agency of Record business with Mercury Marine based on new brand concepts, multi-channel CX, and traditional/social media strategy; resulted in $2.5M+ gross income over 3 years

• Accomplished growth in organic business across all major accounts through innovative product development, Future Visioning, Design Thinking, workshopping, and road mapping

Executive Producer/Strategist

R/GA Chicago — 2010-2011

• Established and grew new R/GA office in Chicago by creating innovative client/brand strategies, seizing organic business opportunities, strategically staffing, and excellent financial stewardship

• Tripled account billings for Dow within a year and grew accounts & billings for SC Johnson Executive Creative Director Account Group Director: Experiential, Digital Fullhouse — 2007-2010

• Directed multidisciplinary teams across top agency accounts (incl. MillerCoors, Harley-Davidson, etc.) with innovative digital and experiential/event marketing: branded mobile and 3D Wii/motion games

• Increased revenue by over 20% in Experiential Marketing year over year, and Digital Marketing work by 57% year over year with new logo wins including Bacardi, The Marketing Arm, Sony Playstation, and more

• Delivered consistently effective On-premise/Off-premise alcohol beverage activation, digital signage, POS, marketing programs, experiential marketing, and digital retail

• Presenter on “Digital and Experiential Marketing” at Event Marketer Summit in Chicago EDUCATION

Bachelor of Fine Arts

University of WI - Stevens Point •. 1993-1997

For a comprehensive list of all certifications and peer recommendations, please visit my LinkedIn page.

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