AWARD WINNING CREATIVE MARKETING EXPERT, SOCIAL MEDIA NATIVE, CREATIVE PRODUCER

BIO

Award winning creative advertising executive with proven success executing strategic and innovative global 360 marketing campaigns and content for theatrical, linear, streaming and brand clients. Expert storyteller and savvy relationship manager, able to build momentum around creative concepts, lead and build creative cross-functional teams and deliver best-in-class content, on time and within budget.

EXPERIENCE

CREATIVE DIRECTOR Great American Pure Flix

January 2023 – January 2024

Led the strategic development and delivery of comprehensive cross platform marketing campaigns and content with brand focused high-quality digital and linear assets for streaming service.

Managed external vendors and in-house creative teams to deliver high volume of assets (trailers, paid and organic media, EPK/BTS sizzles, key art and broadcast) for original films, series, brand and licensed content across all digital platforms (YouTube, FB, Insta) and partners (Roku, Amazon).

Drove creative for company-wide rebrand to Great American Pure Flix across all platforms, including logo design, brand messaging, style guides and member communication assets.

Oversight of creative asset quality control for Key Art, trailers and sizzles, working alongside operations team to ensure all content assets and deliverables meet platform standards..

Acted as Art Director, producing on-set capture of custom creative assets and marketing shoots for EPK/BTS and Key Art.

Executed campaigns from concept to delivery across AV and Print for Digital, Social and Publicity including influencer packages, BTS sizzles, premiere promos, and sizzle trailers for media placement.

CREATIVE WRITER/PRODUCER Peacock Films

September – December 2022

Concept, write, produce and execute best-in-class creative for Peacock Films marketing campaigns, collaborating with external agencies and cross-divisional teams across all Peacock platforms.

Presented creative assets and met tight deadlines consistently through effective time management while maintaining quality, strategic messaging and originality of assets.

Directed VO recording and audio mix sessions to ensure quality control and best practices.

VP/CREATIVE DIRECTOR Stampede Studios

June 2020- August 2022

Lead creative (copy writing, producing, finishing supervision) for sizzle and launch trailers, digital and social original content for global entertainment clients (ie. WB, Sony TV, Showtime, etc).

Own all creative and deliverables for a high volume of assets for multiple global D2C campaigns for Warner Bros Home Entertainment across all platforms (SVOD, DirectTV, Amazon, Roku).

Led development and execution of “Healthy Hotel Campaign” for Beverly Hilton (creative brief, SOW, live shoot and final deliverables) increasing website traffic by 40%, leading to a 22% increase in sales.

Mentored and developed junior creative staff, including Assistant Editors and Graphic Designers.

VP/CREATIVE DIRECTOR AMMO Creative

February 2019 – May 2020

Built theatrical and streaming AV division (hired all editors, graphic artists, junior producers) and established profitable studio relationships, successfully delivered volume of assets for marketing campaigns for 20th Century, DreamWorks, Netflix and Warner Bros. which billed $850K in first year.

Performed as head AV Producer and project manager for series recap trailers from conception to completion for more than 12+ trailers in first quarter for Netflix Product Creative Studio division.

Wrote, directed and produced Emmy Nominated and Clio Winner ARCHIBALD'S NEXT BIG THING streaming campaign for DreamWorks Animation.

Collaborated and interacted daily with Studio Marketing Executives, talent and other stakeholders.

SR PRODUCER AV/STREAMING Aspect LLC.

January – December 2018

Oversaw and provided creative direction to team of more than 20 AV editors, graphic artists, writers and music supervisors to create theatrical and streaming content for cross platform 360 marketing campaigns.

Served as project manager for more than 10 global releases, billing more than $1m in new business.

ADDITIONAL EXPERIENCE

SENIOR AV PRODUCER – Seismic Productions

May 2016- December 2017

FOUNDING PARTNER/SR PRODUCER – Open Road Entertainment August 2010 – April 2016

AWARDS AND ACKNOWLEDGEMENTS

Clio Award Winner – FENCES, MONSTER-VERSE Godzilla V Kong FRANCHISE, ARCHIBALD'S NEXT BIG THING

Golden Trailer Award Winner – WHAT HAPPENED TO MONDAY, SILENCE, THE HEAT

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