Senior Marketing Leader

Dave Keegan

864-***-**** ****.******@***********.*** Midlothian, VA

Commercial Leader, Marketing and Sales Strategy

Senior Business Leader and Strategist: Experienced business leader with over 15 years’ experience driving growth and profitability for B2B and B2C businesses across numerous categories and end markets. Highly skilled at leveraging both consumer and customer data to develop unique insights, leading to breakthrough business results. Classically trained marketer (P&G) currently teaching Brand Strategy in the MBA program at the University of North Carolina.

Proactive Collaborator & Communicator: Dynamic leader who develops, motivates, and engages technical & non-technical teams through effective verbal communication, listening, and empathy, while inspiring a culture of innovation and adaptability. Passionate self-starter adept at problem solving through creative collaboration and a holistic approach to data-driven decision making.

Visionary & Unconventional Thinker: Known for ability to create opportunities when faced with significant challenges, old problems demanding fresh insight, or uncertainty requiring experimentation and decisiveness. Unafraid to challenge decisions and raise unconventional questions. Relationship builder who establishes, maintains, and leverages connections with industry influencers, thought leaders, and strategic partners. Known for developing innovative strategies and leveraging influence to gain alignment.

SKILLS & COMPETENCIES

Sales Leadership

Brand Strategy

Complex Account Management

Business Development

Team Leadership

Value Proposition Development

Performance Management

Managing Marketing Channels

Customer Insight Development

Written & Verbal Communication

Brand Development

Product Launch/Management

Customer Relationship Management

PROFESSIONAL EXPERIENCE

Kenan-Flagler Business School, UNC-Chapel Hill Chapel Hill, NC 2022-Current

A top 10 Executive MBA program.

Adjunct Professor

Responsible for teaching Executive MBA students Global Brand Strategy and Sales Strategy

Silgan Dispensing Systems Richmond, VA 2017 – 2023

A leading global supplier of highly engineered triggers, pumps, sprayers, and dispensing closure solutions to major multi-national branded consumer goods product companies in the home, health, and beauty markets. Employs 6,000 employees across 13 operating locations.

Director of Global Accounts, February 2022-October 2023

Lead four-person sales team responsible for nearly $200MM in sales in NA, including contract negotiation, pricing, day-to-day management, and growth. Also responsible for global strategy and alignment for this customer set.

Closed > $40MM in new business across several major customers.

Redefined global strategy and vision for four top-ten customers to enhance focus and drive new projects. This work led to creation of three new innovation projects in the first six months, with a total value of >$70MM.

Negotiated contract extensions with four major customers, securing >$90MM in annual revenue, for at least two more years, while also delivering significant price increases.

Global Director of Marketing, Personal Care and Home & Garden, 2020-2022

Exceeded 2020 growth targets, with a record year for both Personal Care and Home & Garden businesses. Delivered 14% growth vs. 2019 in Home & Garden and 24% in Personal Care.

Leading team of seven product management professionals through pandemic challenges including:

oCollaboration with operations to ensure continuity of supply across plants in 7 countries, developing clear action plans to ensure plants could meet their rising demand, resulting in record volumes for Silgan.

oLed customer prioritization efforts across numerous sold-out product lines, ensuring we maximized long-term business opportunities, while delivering record profit in the short-term.

Global Director of Marketing, Beauty and Personal Care, 2017- 2020

Leveraged insights and market knowledge to drive successful partnership with R&D to overhaul the B&PC innovation pipeline. Added more than $60MM in annual revenue to the pipeline for projects launching from 2020-2022. Also eliminated >10 projects lacking a clear right to win or sufficient scale.

Tredegar Film Products Richmond, VA 2014-2017

Global leader in film products sold into the health and hygiene markets.

Director, Marketing, Business Development and Product Management

Responsible for product management and marketing for $275MM Personal Care business. Team included three product managers and one international marketing specialist.

Created and led turnaround plan that included >$20MM in capital spending and >12 new hires. This plan led business to largest profit growth (~17%) in nearly a decade, reversing a 5-year decline.

Overhauled product pipeline, eliminating >20 R&D projects to focus efforts on larger, more meaningful projects where Tredegar had a right to succeed, and the potential was sufficient. Increased pipeline potential from <$50MM in revenue to >$200MM by 2021. Also increased vitality index from 11% in 2016 to 15% in 2017.

DISH network Englewood, Co 2013-2014

$6B Leader in Pay TV Distribution and Innovator in Streaming Video Services.

General Manager, Partner and Brand Marketing

Responsible for Partner Marketing and Brand Delivery. Managed team of ten people, as well as creative and media agencies.

Led all efforts with DISH’s key partners, including Content Providers (HBO, FOX, etc) and Independent Retailers

Drove marketing integration of door-to-door sales company, generating $20MM in new revenue.

Created brand marketing delivery organization out of three separate teams to more effectively deliver the going business. New organization was responsible for in-market brand advertising, including creative development, media planning and all programmer partner marketing materials, as well as >$175MM in budget.

Procter & Gamble Mason, OH 2007-2013

Brand Manager, Oral Care Brand Franchise Organization – July 2011-February 2013

Global responsibility for new product development, business strategy and copy development for $1B Crest Complete lineup, including toothpaste, manual toothbrush, mouthwash and floss.

Conducted detailed global business analysis assessing the business model of Complete franchise. Aligned VP and regional directors to new, more focused business model that better met the needs of the mid-tier consumer, while also maximizing marketing spending ROI and more effectively utilizing internal resources.

Sr. Assistant Brand Manager, Eukanuba North America – September 2009 – June 2011

Responsible for P/L and consumer marketing (including 5 advertising agencies) for two largest product lines on $190 million pet food brand, including all creative (TV, print, in-store, digital and search).

Led 15-person cross-functional team to deliver complete brand restage (>100 SKUs) in 8 months, resulting in additional $6 million in going sales. Awarded “Best Upstream Initiative” at North America Brand Awards.

Sr. Assistant Brand Manager, Enablex North America – August 2008 - August 2009

Led 20-person Marketing team (including 4 ad agencies) for $160 million co-promoted (w/ Novartis) overactive bladder drug.

Assistant Brand Manager, Actonel North America– July 2007- August 2008

Milliken & Co Spartanburg, SC 2000-2005

Advanced Development Engineer – June 2000-July 2005

Responsible for product and process development in polyolefins for nucleating and clarifying agents. Author, US Patent 8,003,720 – “Method and Compositions for reducing plate-out in the manufacture of plastic articles”

EDUCATION

Bachelor of Science (BS) – Chemical Engineering Virginia Tech

Masters of Business Administration (MBA) – Marketing University of North Carolina

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