SENIOR E-COMMERCE MANAGER

KALORIK - THE LEGACY COMPANIES - QEP - TWINSTAR HOME - HAYES

SMALL KITCHEN ELECTRICS, FLOORING, FURNITURE & LUGGAGE CATEGORIES 12/2009 - PRESENT

• PRODUCT CONTENT INFORMATION & DIGITAL ASSET MANAGEMENT (SALSIFY) Used Agile approach for Salsify integration and clean up (PIM/DAM) for 4 manufacturers and spearheaded for content management baselines and rapid syndicating of new products, product updates, and enhanced content.

• PROMOTIONAL CAMPAIGN MANGEMENT

Managed promotional campaigns with multiple retailers & DTC websites. Prepared weekly KPI reports to analyze daily traffic data and measure ROIs, using Salsify, Criteo, and PromoteIQ. Achieved the top Black Friday sales item and 909% growth YOY. Renegotiated promo contracts saving $130K. Worked with Marketing Department to A/B test and quantify best practices for banners, emails, sms texts, social posts, and brand landing pages. Assisted Map Pricing with Prowl / Price Spider.

• SEO / GOOGLE ANALYTICS

Managed SEO, site traffic, and PPC conversion with ProfitLab Agency. Increased ROAs by 2.49:1. Used competitive research to audit assortment and assisted New Product Development using Google Analytics / Adwords and trend analysis to identify gaps in assortment for maximum growth.

• PRODUCT PAGES & ENHANCED CONTENT

Maintained 60+ OMNIchannel, Pureplay, and Marketplace accounts, in multiple countries. Top channels are Amazon, Walmart, Wayfair, Target, Kohls, Macys, BestBuy, Home Depot, Lowes, QVC, HSN, Overstock, ebay, etc. Managed syndication of enhanced below-the-fold content with WebCollage / Syndigo and Salsify. Established digital merchandising strategies (including 1P vs 3P), techniques, assortments for B2B & B2C. Strategized with Marketing team and Product Managers for quality control, superior visual execution, and enhanced customer experience. Utilized Salsify, Shopify & Yotpo, Klaviyo, & WordPress.

• REVIEWS

Managed reviews on products, seeded reviews, and OMNI channel syndication with BizaarVoice, Yotpo, and SageMailer. Specialized in out-of-the-box methods to get low-cost reviews. Monitored competitor reviews with ReviewMonitor. Used review analysis to contribute to quarterly QC & Product Development Meetings. Dotted line management of customer service responses for questions, reviews, and social activities.

• MANAGEMENT & REPORTING

Effectively Managed E-Commerce Team of Site Merchandisers, Copywriters, Content Managers, Marketing, Social Media & Customer Service professionals. Used Individual Development Plans to motivate and reward. Averaged 6-10 direct and dotted line reports and 5-10 agencies for various tasks including affiliates & influencers. Presented sales and conversion metrics to Leadership Team Weekly. TRINA BOSTWICK

Fort Lauderdale Florida, USA

954-***-****

ad3oyr@r.postjobfree.com

trina-bostwick

SKILLS & ABILITIES

Google Project Management

Certification

Meta Social Media Marketing

Salsify Product Information

Management Certification

Content Management

Positive Leadership

Superior Organization

Effective Communication

Director in Training

EDUCATION

Metropolitan State College

Denver, Colorado

Business Management Major

Double Minor;

Marketing & Psychology

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