ALEX S. BARNETT

ad3oyk@r.postjobfree.com C: 980-***-**** 2030 Beacon Ave, Monroe, NC 28110 linkedin.com/in/alexsbarnett Overview

An accomplished leader in digital marketing, renowned for driving transformative growth and optimizing performance. Expert in leveraging data-driven strategies for business expansion and market engagement. Demonstrated success in managing multimillion-dollar campaigns, achieving significant ROI maximization. Combines strategic vision with a practical, hands-on approach, excelling in innovating and leading in dynamic digital landscapes. Proven track record of delivering measurable results and fostering sustainable business growth. Skills

● Growth-Focused Digital Marketing

● Strategic Product Development & Marketing

● FP&A Management for Multimillion Dollar Operations

● Impactful Acquisition Campaigns

● Integrated Marketing Leadership

● Product Development & Lifecycle Management

● Strategic Planning & Branding Authority

● New Business & Relationship Champion

Experience

Director, Integrated Marketing, Bankrate

Red Ventures, Charlotte Metro, NC

October 2021-December 2023

● Spearheaded integrated marketing initiatives, establishing strategic partnerships and enhancing SEO efficacy, resulting in robust cross-functional sales strategies and notable growth.

● Managed a multimillion-dollar budget, significantly contributing to a company EBITDA of over $300M through targeted go-to-market strategies.

● Strategically intervened in critical sales negotiations, leveraging my digital marketing and strategic insights to successfully close key deals and bridge the gap between marketing and sales, significantly contributing to company revenue targets.

● Led a dynamic, multi-pronged team, fostering a culture of innovation and collaboration, which achieved $4M in sales in its first year and sustained a 30% annual growth rate.

● Developed omnichannel product strategies focused on growth and customer acquisition, aligning offerings with evolving market demands and trends.

● Executed digital advertising campaigns and cultivated strategic partnerships, leading to heightened brand visibility and customer acquisition, supported by data-driven optimizations.

● Led a CRM team managing a 7 million subscriber base, driving innovative email marketing strategies through A/B, multivariate, and AI-enhanced creative testing. Achieved a substantial 15% increase in open rates, significantly enhancing engagement and campaign effectiveness.

● Championed performance marketing, refining strategies to maximize returns and campaign effectiveness, particularly in collaborations with high-profile clients such as JP Morgan Chase and American Express.

● Advanced brand influence through strategic brand licensing and editorial collaborations, driving market growth and brand recognition.

Assistant Vice President, Digital Marketing

Bank of America, Charlotte, NC

March 2019-October 2021

● Orchestrated digital marketing campaigns for Deposits, resulting in a 44% increase in Shareholder Value Added (SVA) through optimized owned and operated assets.

● Acted as the primary AI liaison in the Bank of America/Persado partnership, spearheading an AI strategy that projected an $18.5M increase in SVA for 2021.

● Led multivariate testing and business case development, enhancing AI integration across digital marketing strategies and exceeding sales targets.

● Managed multiple high-impact campaigns simultaneously, aligning team efforts to accelerate market penetration and growth.

Senior Marketing Manager, Campus Enterprises

NC State University, Raleigh, NC

March 2012-March 2019

● Drove a 15% increase in in-store purchases and an 800% surge in online sales through innovative digital marketing strategies, expanding NC State University Stores’ digital presence.

● Played a pivotal role in driving significant traffic to NC State University's ecommerce platform, resulting in a marked increase in online sales. Developed and implemented targeted digital marketing strategies that effectively engaged our audience, substantially boosting platform performance and revenue.

● Executed a multi-channel PESO marketing strategy, growing the subscriber base by 100,000 and contributing to a 2% annual sales increase in a $17 million operation.

● Managed global marketing partnerships with major brands like Lenovo and Apple, bolstering the university’s global brand presence.

● Revitalized digital and social media strategies, leading to a top-ranking Facebook presence among independent bookstores and enhanced audience engagement. Leadership Expertise & Technical Acumen

● Innovative Marketing Leadership: Successfully led a strategic partnership to enter a new market vertical, resulting in $2M in incremental partnership revenue and an additional $1.5M in performance revenue.

● Data-Driven Marketing Optimization: Utilized in-depth data analysis at Bankrate to optimize product offerings and media buying processes, significantly reducing CPC and enhancing marketing efficiency. This approach led to a notable improvement in ROI and bolstered overall digital campaign performance.

● Demand Generation Expertise: Collaborated with third-party partners to significantly enhance digital visibility, driving up to one million additional monthly visitors on key category pages, showcasing effective and impactful demand generation strategies.

● Strategic Cost Management and Brand Impact: Implemented strategic planning and execution at Bankrate to reduce advertising costs by 25% without compromising brand integrity. This initiative directly contributed to increased profit margins and expanded market reach. Education

Bachelor of Business Administration in Marketing

Temple University, Fox School of Business, Philadelphia, PA May 2011

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