Mariana Marzolla

Marlborough, MA 857-***-**** LinkedIn ad3ouy@r.postjobfree.com

Portfolio MMcreativemind.com

Digital and Graphic Designer with more than 15 years of experience. Photographer and Creative Visual Communicator. Illustrator and Art Director. Experience:

Senior Graphic Designer (Art Director)

Commonwealth Financial Network. Waltham. MA.

July 2021 to November 2023

• Created relevant and engaging materials, both print and online, in a style and tone that convey and expand our brand on a variety of project types: Sharepoint and CommAve graphics, Flexcites, newsletters, infographics, brochures, and more. Including data visualizations that are intuitive and beautiful

• Took ownership of multiple projects, from start to finish, with an eye on both the big picture strategy as well as the brand and production details, creating smart, strategic, well-designed solutions

• Collaborated with team members (creative director, project managers, writers) and clients to translate user needs and business goals into impactful and practical design solutions

• Communicated design concepts in a professional, inspirational, and logical manner

• Mentored junior members of the creative team and provided design direction

• Demonstrated a passion for discipline and act as a creative thought leader

• Keep updated on top of improving one’s skills and developing trends

• Designed marketing assets including but not limited to email signatures and banners, UX design and signs for events, screen overlays, and video storyboards

Digital and Graphic Designer Lead

Definitive Healthcare. Framingham. MA.

July 2019 to July 2021

• Interpreted and applied the new brand visual identity to a variety of design scenarios that demonstrate innovation and a deep understanding of our industry, products, and customers

• Worked with product marketing to create tiered prioritization for brand refresh based on use cases

• Led re-design of core marketing assets including but not limited to email signatures and banners, webinars, sales materials, event graphics such as booth design, invitations, product sheets, posters, screen overlays, and/or video storyboards

• Created presentation slides with Figma for webinars and events

• Collaborated with Product UX designer to incorporate brand elements, such as typeface, colors, etc, into product design

• Collaborated with writers to develop creative concepts for marketing promotions, including banner ads, landing pages, demand generation fulfillment pieces, thought leadership pieces, etc, based on marketing objectives and strategy

• Brought concepts to life in layout and design that drew on a new brand identity

• Leveraged up-to-date knowledge of current competitive brands’ marketing to every creative opportunity to ensure market recognition

• Ensured high-quality work, guided the new brand's visual identity, and applied it to all communications

• Provided hands-on guidance to other teams as needed

• Created design solutions and collateral marketing used for business communications

• Designed and produced websites, graphics, illustrations, event support materials, and print and digital assets as needed

• Supported and developed corporate branding, style and guides, and design systems for the company

• Advised and executed best practices for visual communication and provided technical expertise regarding graphic design software, layout, and color management

Brand Design Manager

Frog Sac (Natalias Marketing). Waltham, MA.

May 2019 to July 2019

• Designed the Frog Sac’s Brand

• Developed guidelines in order to promote a consistent brand

• Created Frog Sac’s Amazon storefront

• Developed the Amazon campaign for Fun Weevz on the product line, templates, and photography

• Designed the Harmony logo

Beauty Advisor / Sales Associate

L’OCCITANE Group. Natick, MA

Aug 2018 - Jul 2019

• Exhibited the values of authenticity and respect by delivering moments of delight to customers with pride, passion, and confidence

• Provided a unique, addictive experience for each customer and represented warm-hearted essence of the brand Art Director, Brand Design Manager

We Learn - Sensory Languages. Madrid. Spain

Aug 2016 - Feb 2018

• Created a consistent brand

• Established communication goals and strategies to enhance their online and local presence with customers

• Developed ideas to promote a new method of teaching English

• Generated concepts for digital and print design

• Illustrated a series of educational books

• Managed social media and web resources

Art Director (Video and UX design)

Ronderop. Lima, Perú.

March 2016 - October 2016

• Managed a team of 5

• Presented ideas to present to the client

• Illustrated a storyboard for an animated video

• Created an animation to show how the app works

• Designed layouts and icons for the website

• Developed a template to use online and on the app Founder, CEO and Creative Director

Marzolla Disegno. Valencia, Venezuela

August 2013 - July 2016

• Created a brand with a consistent image that involved packaging, print, and digital design

• Generated ideas and presented them to customers with brainstorming and copywriting

• Worked on producing an effective advertising campaign and maintained social media, marketing, and updates

• Managed projects, and worked within a budget which included production, materials, and prototype expenses Teacher (Adobe Creative Suite and Graphic Design)

Dr. Graphic. Aragua, Venezuela

February 2015 - January 2016

• Creating a dynamic method to teach 20 students

• Followed the contents and theory of the course

• Helped the students develop a critical sense and objective perspective of design

• Motivated students to grow within the design round

• Collaborated with other professionals to create a good workplace Graphic Designer

En Tus Manos and ConstruArte Magazine. Valencia, Venezuela. February 2012 - July 2016

• Developed the overall layout and production design of the magazine

• Took photos and edited

• Illustrated sewing patterns

• Created instructional designs for presentation

• Designed layout for magazine members advertising (commercial & business purposes) Freelance work 2007 – 2022

Brand Identity UX, Digital and Print Design Projects

- The Classic Smile

- ConstruArte

- NAMARZO Construcciones C.A

- Autorepuestos El Macaro C.A

- Taller de Exquisiteces Culinarias

- Hidroponicos Di Maria C.A

- Inversora El Vallecito C.A

- BiologyLab C.A

- ELITE Transtour

- Visual Accuracy

- Perez Financial

- SOLAR On Earth

- MNMUA

- MGBO Construction & Design

- MARZOLLA Disegno

- UX Design, The Classic Smile

- Advertising & Events, Art Gallery Braulio Salazar

- Book cover Design, Un viaje para la Toscana

- Brochure, design marketing campaign DSNI

- Publications & Advertising, Dental Bright

Education:

• MA Illustration, at Falmouth University. Falmouth, United Kingdom - 2025

• BFA Graphic Design, at Los Andes University. Merida, Venezuela - 2013

• Certificate; Business and Marketing Career Program, at Computer System Institute. Charlestown, Massachusetts. United States - 2018

Languages:

• Spanish – Bilingual

• Italian – Bilingual

• Portuguese – Intermedia

• French – Basic

Primary Skills:

• Graphic Design, Didital Design, UX Design, Photography. Art Direction. Branding, Typography, Presentation design, Email design, Layout, Publish. Social Media.

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premier, Lightroom, Adobe XD, Adobe Animated and Workfront.

• Animation and Storyboarding

• Data Visualization

• Microsoft Office 360: Word, Excell, PowerPoint. SharePoint. Outlook.

• E-Commerce and Marketing

• Figma

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