Erez Barak

Plainview, NY ***** ***--***-**** ad3oud@r.postjobfree.com

LinkedIn.com/in/barakerez Fully Covid-19 Vaccinated Willing to Travel

Sales Director

Optimizing Sales & Maximizing Clients’ Revenue Connecting & Aligning Manufacturers, Distributors & Retailers.

Talented at leveraging global relationship-building skills with e-commerce, sales, marketing, and distribution expertise to achieve revenue and growth goals. Thrives in fast-paced environments, optimizing product sales opportunities to reach consumers through wholesale, retail, and e-commerce channels. Partner- and customer-centric focused while generating $60M+ during sales career.

Accomplished in developing international and domestic markets for beauty and wellness products.

Talented in cultivating and sustaining relationships, growing partnerships, and initiating and closing deals.

Experienced traveler driving financial performance, overseeing projects, and developing leadership teams.

Core Strengths & Skills

Distribution Purchasing Strategic Planning Domestic & International Tradeshows Vendor Management

C-suite Engagement & Relationships B2B Sales Quantitative Analysis Sales Cycle Negotiations

Sales & Data Systems (i.e. SAP, G2N, Planning Reports, etc.) Sales Management: Supervising, Hiring & Training

Project Management P&L / Budgets Entrepreneurial Multilingual: English, Hebrew & Arabic BA in Marketing

Professional Experience

EZ Global Markets / Surge Universal, New York, NY September 2004 – Present

Managing Director: Sales, Business Development, and Marketing Sales, Marketing, and E-commerce Consultant

Snapshot: Started sales and marketing consulting company and landed exclusive contract with CosmeticsMall.com upon opening that lasted 3 years. Expanded as Surge Int’l / Surge Universal, a wholesale distributor. Built book of business across US and internationally and partnered with manufacturers and retail companies. In 2020, due to pandemic with supply chain disruptions, restructured / renamed to EZ Global Markets and offer sales / e-commerce consulting services.

Drive sales growth for clients using research and prospect identification with combination of industry, e-commerce, marketing, wholesale, distribution, and product knowledge to deliver new partnerships and growth. Create win-win opportunities with domestic and international networks and partners. Interviewed, hired, and managed 25 employees.

Revenue-Generating Consulting Highlights:

Increased sales $5.25M for 7 domestic and international manufacturing clients in 1 year by creating multifaceted distribution plans that generated orders from target market and successfully allowed clients to expand or break into US market.

Generated sales by developing marketing content that included differentiating product stories that built engagement and drove action through social media marketing and Amazon sales.

Turned around beauty e-commerce store struggling with Amazon sales and increased gross sales 31% 1st year; devised plan, connected 17 e-commerce stores with client, and strengthened digital presence and sales pipelines.

Expanded into new markets representing 25 global brands and achieved $2M+ in 2021 sales; orchestrated and negotiated contracts in US, Israel, Spain, Dubai, and other countries; spoke multiple languages to close deals.

Distribution Sales / Surge Universal Highlights:

Achieved growing distribution business, reaching total sales of $35M+, and representing 90+ manufacturers; collaborated with multiple levels of cross-functional partners in manufacturing, wholesale, and retail.

Grew prospect / sales pipeline and network by attending and working domestic and international tradeshows, significantly developing and maintaining productive relationships with manufacturers and industry stakeholders.

Met and exceeded annual revenue and sales goals by creating, presenting, and closing contracts offering diverse mix of products and brands.

Worked cross-functionally with team members to efficiently optimize client’s sales and marketing strategy and account implementation.

Tapped new markets and closed exclusive contracts with college bookstores and hospital gift shops; conducted research, built relationships, and guided / educated managers and teams in merchandising, products, and sales.

Management Highlights:

Hit sales and revenue goals driving overall financial performance; analyzed financial reports, created/executed budgets and forecasted performance, and developed / implemented roadmaps and sales strategies.

Reduced costs, improved margins, and negotiated terms while managing warehouse and purchasing activities; hired, trained, and supervised team; created and implemented policies on warehousing and inventory control.

Built trusting, long-term relationships with teams, vendors, manufacturers, and business partners while managing sales, overseeing concurrent projects, and traveling to customers, manufacturers, and tradeshows.

Strengthened company brand, promoted distribution services, and boosted credibility as thought leader, publishing numerous industry articles in Beauty Store Business Magazine and Retail Merchandising Magazine.

Cosmeticmall.com Sales & Management Highlights:

Exceeded expectations increasing sales from $1.7M to $17.4M serving as Sales and Marketing VP for 3.5 years.

Created and managed e-commerce, link-building program and grew website to 125+ links; initiated and facilitated communications and created new sales channels with leading brands, driving rapid sales growth.

Recognized by Amazon as a leading selling partner for increases in online sales; established Amazon selling program, analyzed data, selected and expanded products, wrote content, and enhanced product detail pages.

Earlier Experience

Senior Sales Executive — Tactica International, NY, NY 1+ years

Brought into and achieved introducing As Seen On TV products into retail markets; created new line of products under IGIA Pro, developed packaging /pricing, presented to retailers, and managed / trained sales reps across US.

Increasing sales over $800K in <1 year; managed projects working across departments to develop beauty products, packaging, and skin-care tools.

Vice President of Sales — Bi-Lo Distributors, Ltd., Farmingdale, NY 4+ years

Surpassed sales goals 25% and higher for 4 consecutive years; hired, trained, and led team of 25 sales reps.

Developed robust sales training program with strategies that increased retail space across accounts in NY, NJ, and CT; coached sales reps, conducted ride-along training, modeled sales presentations, and closed contracts.

Captured additional sales, training retail employees on merchandising, products / brands, and sales strategies.

Drove sales for 3K+ products spanning multiple beauty categories; influenced decision-makers, developed new business, supported retail store operations, and achieved performance goals.

Education

Bachelor of Arts in Marketing — Baruch College, New York City, NY

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