BLAKE A. MARTON, CFRE

*** *** ****** ******, ******* VA 23508 757-***-**** ad3ots@r.postjobfree.com

PROFILE

• 14+ years of non-profit fundraising and project management experience.

• Highly skilled in restructuring and re-development of of annual fundraising programs.

• CFRE Credentialled

• Accomplished written and verbal communicator. (i.e. agendas, direct mail appeals, e-communications, presentations, marketing collateral)

• Successful AFP local chapter presenter and CASE presenter for continuing education and adult learning.

• Skilled in collaborating with faculty, senior staff, students and volunteers across university system to accomplish development goals.

• Successful identifier, qualifier, manager and solicitor of annual, major and planned giving prospects and donors.

• Highly experienced in all facets of: direct mail, personal solicitation, telemarketing, e-solicitation, texting, targeted-marketing digital media

• Successful annual leadership gift fundraiser.

• Skilled in establishing fundraising goals, budget management and productivity reporting and analysis. (i.e. revenue comparison, donor retention, acquisition, trending)

CAREER HISTORY

OLD DOMINION UNIVERSITY ADJUNCT LECTURER AUGUST 2020 - PRESENT Norfolk, Virginia

• Teach multiple upper-level classes in the School of Public Service.

• Develop Curriculum and lead class discussion.

• Classes include PAS 410: Public and Non-Profit Organization, and PAS 300: Foundations of Public Service. WESTERN TIDEWATER FREE CLINIC DIRECTOR OF DEVELOPMENT MARCH 2023 – NOVEMBER 2023 Suffolk, Virginia

• Responsible for raising over $2 million dollars in direct mail, electronic mail and personal solicitations.

• Prepared and managed annual development plan for the Clinic.

• Actively contributed to the development of the fiscal year budget.

• Managed Administrative/Volunteer coordinator.

• Oversaw all special events

• Developed reports and evaluated goals and outcomes to be presented to the Board of Directors and the Development and Communications Committee.

• Assisted the Executive Director with grant sourcing and writing proposals to secure funding for the Clinic. EASTERN VIRGINIA MEDICAL SCHOOL DIRECTOR, GIVING OCTOBER 2021 – DECEMBER 2022 Norfolk, Virginia

• Oversaw program which raised over $1.2 million dollars in direct mail, electronic mail, texting and personal solicitations in FY22.

• Managed a team of two, full-time employees

• Liaised with General Counsel to develop fundraising policies for Development Office including – Gift acknowledgement footers, Opt-out language and Uniform Disclosure Statement.

• Partnered with Development Operations to create data-driven strategies to meet and exceed fundraising goals.

• Responsible for a mid-level giving portfolio of over 150 prospects and donors.

• Successfully solicited individuals for four and five-figure gifts.

• Organized “days of giving” and matching gift opportunities to boost financial goals for annual fund.

• Managed Budget of over $100,000 annually.

HABITAT FOR HUMANITY INTERNATIONAL SENIOR DEVELOPMENT SPECIALIST JANUARY 2021 – OCTOBER 2021 Atlanta, Georgia (Remote Position)

• Fundraising and Development subject matter expert, consulting on fundraising projects throughout Habitat Affiliated Network.

• Develop and manage new fundraising-focused content and interactive approaches to learning and deliver fundraising-related training to the Habitat affiliate network in person and via online webinars.

• Project management leader in developing integrated fundraising effort for US operations.

• Curate existing fundraising-focused content from both the Habitat community and external partnerships. CHILDREN'S HOSPITAL OF THE KING'S DAUGHTERS PHILANTHROPY DIRECTOR OCTOBER 2017 – SEPTEMBER 2020 Norfolk, Virginia

• Raised over $2 million dollars in direct mail, electronic mail and personal solicitations in FY19 and FY20.

• Built comprehensive, data-driven direct mail program. Increased annual solicitations from 3 to 5 per fiscal year.

• Created first grateful family acquisition program utilizing quarterly direct mail solicitations and personal solicitations.

• Revitalized Employee and Physician Annual Giving Campaign, engaging 3,600 FTE’s. Increased annual giving to nearly

$500,000.

• Successfully solicited leadership-level donors including multiple 5 and 6 figure gifts for Child Life and Mental Health Campaign.

• Managed planned giving portfolio of current and prospective donors.

• Lead New Hire Orientation philanthropy discussion.

• Managed Budget of $132,000 annually.

THOMAS JEFFERSON UNIVERSITY DIRECTOR, CLINICAL ANNUAL GIVING OCTOBER 2015 – OCTOBER 2017 Philadelphia, Pennsylvania

• Raised over $4.4 million dollars in direct mail, electronic mail and personal solicitations in FY16. Increased overall revenue by 23% in one fiscal year.

• Built Grateful Patient Acquisition Program for Jefferson Health from two direct mail solicitations per year, to a robust, multi- channel solicitation approach substantially increasing revenue and donor affiliation.

• Revitalized Grateful Patient Renewal Program through strategic, multi-channel solicitations. Increased retention rate by 10% and revenue by 38%.

• Co-managed Clinical Annual Giving budget of $126,000.

• Collaborated with clinical service lines to direct themes and messaging strategy for annual fundraising goals.

• Created pipeline strategy of major gift prospects through qualification protocol of direct mail appeals. JOHNS HOPKINS MEDICINE INTERIM DIRECTOR, MEDICAL ANNUAL GIVING JANUARY 2015 – SEPTEMBER 2015 Baltimore, Maryland

• Raised over $3.2 million dollars in direct mail, electronic mail and personal solicitations in FY15. Increased overall revenue by 12% and number of gifts by 7% in one fiscal year.

• Provided Strategic Direction and oversight of direct response annual giving efforts for the Grateful Patient Program and School of Medicine.

• Managed a team of three, full-time professional staff.

• Successfully identified, qualified and solicited 50 + leadership gift level donors of $1,000 - $49,999.

• Successfully identified, qualified and solicited planned giving prospects.

• Collaborated with leadership across departments to develop robust, donor-centered fundraising programs that provide continual major/planned gift pipeline.

JOHNS HOPKINS MEDICINE ASSOCIATE DIRECTOR, MEDICAL ANNUAL GIVING AUGUST 2013 – SEPTEMBER 2015 Baltimore, Maryland

• Developed and executed direct response grateful patient program.

• Co-created annual work plan for OMAG; set goals, monitored projects and evaluated results.

• Cultivated and solicited leadership level and planned gifts through personal, verbal and written proposals individually, and in partnership with various Institutional departments.

• Managed a grateful patient, faculty and medicine alumni portfolio of 50 annual and planned giving prospects.

• Guided direct mail and e-solicitation efforts for 28 development offices, including specialized projects.

• Collaborated with development offices to direct themes and messaging strategy for annual fundraising goals.

• Developed comprehensive reporting/analytics and direct strategy sessions for 28 development offices.

• Collaborated with Department of Research, Business Services, and Development Services to improve prospect development and ensure data integrity.

• Oversaw full time Senior Development Coordinator.

• Conducted annual performance reviews and mid year check-in meetings to ensure direct report was in-line for meeting personal and team goals.

• Continually sought out new ways to increase revenue and donor loyalty/participation (i.e. major gift pipeline development project, Children’s Center pipeline project, 2nd ask strategies and SYBUNT re-engagement). STEVENSON UNIVERSITY ASSOCIATE DIRECTOR OF THE STEVENSON FUND NOV 2009 – JULY 2013 Stevenson, Maryland

§ Managed Faculty and Staff Annual Fund Campaign: Collaborated with 35 Faculty and Staff Ambassadors from six schools to promote annual fund message and accomplish fundraising goals.

§ Responsible for the formulation, implementation and evaluation of the Stevenson Fund’s Phonathon, direct mail & targeted- digital media campaign efforts.

§ Created, recruited, managed and grew membership and revenue within various volunteer and donor programs to include: Future Alumni Council, Alumni Ambassador Program, Senior Class Gift Committee, Stevenson Fund Phonathon and Nick Mueller Society of leadership donors.

§ Managed a total of 55+ volunteers/donors and student-callers who assist in raising over $625,000 in support of The Stevenson Fund. (e.g. training, identifying, recruiting, soliciting & stewarding)

§ Identified, qualified, cultivated, solicited and stewarded a diverse donor portfolio of over 50+ constituents.

§ Successfully created and managed on-campus Phonathon program - decreased overall program costs while increasing credit card gifts, pledge fulfillment and donor acquisition rate.

§ Co-developed Alumni Ambassador Program with the purpose of increasing alumni involvement/giving by natural affiliation with majors, athletics and other affinity groups

MOUNT ST. MARY’S UNIVERSITY ASSISTANT DIRECTOR OF ANNUAL GIVING MARCH 2008 – NOV 2009 Emmitsburg, Maryland

§ Recruited, managed and supervised over 40 students for the Mount Annual Fund Phonathon. Maintained quantitative and qualitative statistical data on progress of Phonathon

§ Increased Phonathon giving by 26% in less than one year from approximately $98,000 to $126,000

§ Increased Senior Class Giving by 100% within two years

§ Developed and executed annual direct mail appeal to all university constituencies

§ Exceeded annual revenue goal by 11% in Fiscal year 2009

§ Recruited and co-managed over 50 volunteers within Alumni Class Agent program to increase alumni participation EDUCATION

MASTER OF ARTS IN HIGHER EDUCATION

Concentration: Administrative Leadership

Geneva College

Beaver Falls, PA

BACHELOR OF ARTS IN POLITICAL SCIENCE

Emphasis: Law

Grove City College

Grove City, PA

LEADERSHIP AFFILIATIONS AND OPPORTUNITIES

Association of Fundraising Professionals (AFP) 2009 – Present AFP-Hampton Roads Board Member – Ethics Chair 2022 - Present AFP-Hampton Roads Board Member – Continuing Education Chair 2020 – 2022 AHP Madison Institute (Madison, Wisconsin) 2015

The Fundraising School IUPUI (Developing Major Gifts) 2019 Certified Fund Raising Executive (CFRE) Certification 2019 Computer Skills

§ Microsoft Excel, Microsoft Outlook, PowerPoint, Word, Mac OSX, Constant Contact, MyEmma, Raiser’s Edge, Abila Millennium, SalesForce, Bloomerang and Qlik.

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