MATTHEW REIGLE

414-***-**** West Bend, WI *****

ad3or8@r.postjobfree.com https://www.linkedin.com/in/matt-reigle

EXECUTIVE PROFILE

Business development specialist with 20+ years of proven experience leading sales, marketing, and cross-functional teams. Known as an innovative and strategic leader who is skilled at finding new ways to generate growth and profitability by uncovering hidden business opportunities. Deeply skilled at building powerful customer relationships to generate superior business outcomes. A leader with a track record of building, developing, and leading high-performing teams.

EXPERIENCE

REGAL WARE, INC. Kewaskum, WI 2016 – 2023

Vice President of New Business Development 2016 – 2023

Reported to the President. Responsible for developing new business domestically and internationally by leveraging the company’s current capabilities while emerging new ones that diversified the business's revenue streams. Responsible for developing and implementing the strategic plan for international, retail, and direct-to-consumer businesses while leading sales and marketing teams.

Created a $10M international business in China by leveraging existing product platforms while using a customized novel marketing approach that is highly effective with the Chinese market.

Generated $2M annual sales by building a new high-margin premium product with an acquired brand through specialty high-end retailers that ultimately lead to placement at larger big box stores.

Grew Japanese and Korean OEM profitability by 15% with a new product platform while moving from a low-margin to high-margin product with an effective sales strategy to drive growth.

Implemented a strategic innovation system responsible for diversifying existing revenue streams while enhancing profitability resulting in the launching of a series of new products and services.

Director of Regal Ware Sales 2007 – 2016

Promoted to Director of Regal Ware Sales Division. Responsible for leading the transformation of the company’s portfolio of legacy businesses to ensure they were profitable and stable. The book of businesses included direct-to-consumer, food service, retail, and OEM. As well as responsible for new business initiatives to grow revenue.

Boosted profitability by 10% across all legacy business units through detailed quantitative and qualitative analysis across all industry segments resulting in an enterprise-wide strategy including:

oMoving customers to more profitable product platforms.

oExiting businesses that could not be made profitable.

oCreating a program to charge low-volume customers for premium services.

Renegotiated financial terms from 120 to 30 days to increase cash flow for international clients.

MATTHEW REIGLE Page Two

Restructured domestic direct-to-consumer customer terms from 60 days to cash-in-advance.

Implemented a drop shipping program to help cash flow from customer business.

Drove efficiency and profitability gains by transitioning multiple OEM businesses to align with the company's production capabilities.

Manager of OEM Sales 2003 – 2007

Reported to the VP of Sales. Responsible for developing OEM business to better utilize the company's capabilities and drive profitability through capacity utilization.

Developed and implemented a strategy to secure the company’s first OEM customer in 15 years that generated $2M in new business annually.

Introduced additional value-added products and services to new and existing OEM customers that both secured new customers while enhancing profitably by 5%.

Developed a series of new and optimized business processes company- wide.

EDUCATION

MBA University of Wisconsin Milwaukee Milwaukee, WI 2014 – 2016

BS Business Administration Carroll University Waukesha, WI 1995 – 1999

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