Annie C. Wu Creative Direction, Art http://tinyurl.com/bcbknxq

FIT SVA

ad3ooi@r.postjobfree.com 917-***-**** Annrkee.com

20+ years Creative Direction in Advertising.

Develop work that successfully increases brand awareness, helps drives site traffic, CRM, and overall digital footprint.

Lead projects efficiently to create a unified vision in print and digital worlds.

Instruct creative teams to produce cutting edge designs and visual styles in a variety of production-ready formats. FREELANCE ASSOCIATE CREATIVE DIRECTOR, New York, NY VML, HELLER, DEFY, AREA 23, NEON HEALTH, DDB HEALTH, DUZIE FASHION, SKINSHINEBAR, HERITAGE INDIA FASHIONS KEY ACHIEVEMENTS: Designed and launched websites as well as the first FDA approved medical mobile app, Re-Set SKILLS GAINED: Initiated fully branded campaigns across various media platforms FREELANCE GROUP ART SUPERVISOR, New York, NY

STRIKEFORCE, DRAFT FCB, LORD JAMESON DOG PATISSERIE, VPAR, SPOON&FORK, DEPIRRO/GARRONE, FLASHPOINT, JUICE, HARRISON & STAR, FLYWHEEL, CALCIUM, OGILVY, KWG KEY ACHIEVEMENT: Maintained a steady flow of freelance clients for approx. 10 years SKILLS GAINED: Developed digital skins for apps • Designed ads in various social media formats • Created high-concept designs for convention booths and targeted takeovers in large stadium venues • Developed high profile, well-received DTC campaigns GROUP ART SUPERVISOR, GSW WORLDWIDE, New York, NY and Columbus, OH ACCOUNTS: JOHNSON & JOHNSON/ETHICON, MERCK, ELI

KEY ACHIEVEMENT: Won a James E. Burke Award

SKILLS GAINED: Supervised design projects for print, web, and video • Led new business efforts through strong presentation skills, strategic & creative capabilities, and a wicked sense of humour ART SUPERVISOR, DRAFT FCB, New York, NY

ACCOUNTS: CYBERONICS, SYNAGIS, FLUMIST, MIRCERA, OPANA KEY ACHIEVEMENT: Guided creative teams on a global scale SKILLS GAINED: Contributed extensively to new business pitches • Established time-lines for assignments with account and production teams • Supervised designers and studio artists to establish visual synergy on brands • Attended press runs SENIOR ART DIRECTOR, WISHBONE(Rosetta), New York, NY ACCOUNTS: SONATA, DEPAKOTE, FLUMIST

KEY ACHIEVEMENTS: Won a silver R.X. Award for brochure design • Won an award of excellence for a direct mail campaign • Successfully launched 3D direct mail campaigns, resulting in an unprecedented 21% response rate SKILLS GAINED: Oversaw creative teams on print and digital layouts • Commissioned final art with photographers ART DIRECTOR, EURO RSCG(HAVAS), New York, NY

ACCOUNTS: EFFEXOR XR, FORADIL, XELODA

KEY ACHIEVEMENT: Pitched and won FORADIL SKILLS GAINED: Developed consistent branding in journal ads, visual aids, and various promotional materials • Managed presentations for clients • Effectively guided junior art directors in adhering to style guidelines for each brand • Led photo-shoots for creative campaigns ART DIRECTOR, DEUTSCH, New York, NY

ACCOUNTS: ALMAY, BANK ONE, COKE, GNC, GRAND MARNIER, TOMMY HILFIGER, VERIZON, ZOLOFT KEY ACHIEVEMENT: Promoted from production artist to junior art director after assisting Creative Directors with design work SKILLS GAINED: Handled tasks of concept development for print ads, billboards, and TV storyboards • Oversaw production of finished projects • Collaborated with creatives on conceptual portion of new business pitches 2008-2017

2018-Present

2007-2008

2005-2007

2003-2005

2002-2003

1999-2002

Interests: foreign languages, event planning and volunteer work for charitable causes Creative samples and references available upon request InDesign

100%

Illustrator

85%

Adobe XD

70% Additional Skills: Prepress, Hand Comping, Sketching Photoshop

95%

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